To increase brand safety on Twitter in response to the recent decline in ad revenue and advertiser withdrawals, the social media platform has partnered with
Ogilvy is a globally renowned advertising and marketing agency founded by David Ogilvy in 1948.
Amazon has an Ad verification program where you can receive $2 each month in exchange for allowing the company to access your phone data
The new WPP’s president in Germany, stands in a market where Procter & Gamble, Ferrero and Lidl are the main investors in advertising, Nielsen estimates.
The path a customer takes today is rarely straight. To stay up with consumers’ continual switching between channels and touchpoints, brands need the appropriate
Netflix’s search for an advertising partner has come to an end. The streaming giant has selected Microsoft as its ad tech and sales partner
The ongoing inflation has significantly affected brand advertising strategies, their outcome, and ad spend in general. Merkle is a technology and data-driven customer experience
Google Ads through its Diagnostic Insights is giving advertisers a better understanding of the diagnostic issues affecting their Ad campaign performance and recommending tailored solutions.
Brand safety is Tiktok’s highest priority for the billions of people who use its platform. The social network has invested in technologies, policies, products, features,
On average, people unlock their phones 110 times daily for messaging, calls, or checking the time. That means that in a day, people get to
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