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Tabla Sueldos y Salarios en mercadotecnia 2017
| Directivos | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Sueldo mínimo | Sueldo promedio mensual | Sueldo Máximo | Promedio del sueldo óptimo ideal | Hombres | Mujeres | Permanencia en el puesto (Años) | Crecimiento versus 2015 | ||
| Director General Adjunto / Socio | $149,018 | $175,316 | $207,979 | $177,437 | 87.5% | 12.5% | 7 | 21.2 | |
| Director de Finanzas | $116,055 | $122,163 | $171,028 | $136,415 | 60.0% | 40.0% | 4 | -2.3 | |
| Director de Recursos Humanos | $96,437 | $113,455 | $136,146 | $115,346 | 33.3% | 66.7% | 3 | -2.9 | |
| Director de Mercadotecnia | $92,541 | $108,872 | $130,647 | $110,687 | 54.9% | 45.1% | 4 | 1.9 | |
| Director de Relaciones Públicas | $91,216 | $107,313 | $128,775 | $109,101 | 44.8% | 55.2% | 5 | -2.6 | |
| Director de Planeación Estratégica | $73,912 | $86,956 | $121,738 | $94,202 | 58.3% | 41.7% | 4 | 10.6 | |
| Director Comercial | $72,875 | $85,735 | $120,029 | $92,880 | 76.2% | 23.8% | 6 | 23.9 | |
| Director de Investigación | $69,541 | $75,588 | $105,824 | $83,651 | 72.2% | 27.8% | 4 | -2.4 | |
| Director de Publicidad | $62,835 | $73,923 | $103,492 | $80,083 | 62.5% | 37.5% | 7 | -4.5 | |
| Director de Servicio a Clientes | $60,449 | $71,116 | $99,563 | $77,043 | 35.9% | 64.1% | 4 | -1.4 | |
| Director de Área Digital | $59,274 | $65,860 | $92,205 | $72,447 | 50.0% | 50.0% | 4 | -0.2 | |
| Director de Proyectos | $55,204 | $64,945 | $90,924 | $70,358 | 68.6% | 31.4% | 5 | 31.3 | |
| Director de Producción | $52,889 | $62,222 | $87,111 | $67,408 | 66.7% | 33.3% | 3 | 1.0 | |
| Director de Cuentas | $45,640 | $53,694 | $75,172 | $58,169 | 48.8% | 51.2% | 5 | NA | |
| Director Creativo | $44,639 | $52,516 | $73,523 | $56,892 | 63.1% | 36.9% | 4 | 13.9 | |
| Director de Compras | $43,031 | $50,625 | $70,875 | $54,844 | 52.6% | 47.4% | 4 | NA | |
| Director de Informática/Sistemas | $40,092 | $47,167 | $66,033 | $51,097 | 100.0% | 0.0% | 6 | NA | |
| Director Administrativo | $39,976 | $47,030 | $65,842 | $50,950 | 64.0% | 36.0% | 6 | 19.6 | |
| Director de Arte | $38,628 | $45,444 | $63,622 | $49,232 | 55.6% | 44.4% | 4 | 30.6 | |
| Gerencias | |||||||||
| Gerente General | $76,127 | $89,561 | $125,385 | $97,024 | 80.9% | 19.1% | 6 | -2.8 | |
| Gerente de Investigación | $42,075 | $49,500 | $69,300 | $53,625 | 33.3% | 66.7% | 5 | 1.7 | |
| Gerente de CRM | $39,780 | $46,800 | $65,520 | $50,700 | 40.0% | 60.0% | 4 | 19.6 | |
| Gerente de Marca / Producto Sr. | $37,524 | $44,146 | $61,805 | $47,825 | 32.6% | 67.4% | 4 | 26.0 | |
| Gerente de Administración de Categoría Sr. | $40,501 | $40,500 | $56,701 | $45,901 | 44.4% | 55.6% | 3 | 15.6 | |
| Gerente de Trade Marketing | $34,425 | $39,273 | $46,735 | $39,796 | 60.0% | 40.0% | 3 | 12.1 | |
| Gerente de Mercadotecnia | $31,011 | $36,484 | $59,590 | $42,362 | 37.9% | 62.1% | 4 | 4.1 | |
| Gerente de Customer Marketing | $30,600 | $36,000 | $42,840 | $36,480 | 75.0% | 25.0% | 3 | 2.7 | |
| Gerente de Cuenta Sr. | $29,848 | $35,115 | $41,787 | $35,584 | 71.4% | 28.6% | 2 | 0.2 | |
| Gerente de Compras | $29,507 | $34,714 | $41,310 | $35,177 | 64.3% | 35.7% | 4 | -0.9 | |
| Gerente de Cuenta | $28,927 | $34,031 | $40,497 | $34,485 | 44.1% | 55.9% | 4 | -2.9 | |
| Gerente de Sistemas | $28,900 | $34,000 | $47,600 | $36,833 | 71.4% | 28.6% | 8 | -3.0 | |
| Gerente de Ventas | $28,467 | $33,491 | $39,854 | $33,937 | 61.8% | 38.2% | 4 | -4.4 | |
| Gerente de Área Digital | $28,142 | $33,108 | $46,351 | $35,867 | 69.0% | 31.0% | 3 | -5.5 | |
| Gerente Operativo | $27,389 | $32,222 | $45,111 | $34,907 | 56.7% | 43.3% | 6 | -8.0 | |
| Gerente de Publicidad | $26,350 | $31,000 | $43,400 | $33,583 | 47.1% | 52.9% | 7 | -11.5 | |
| Gerente de Marca / Producto Jr. | $25,750 | $30,294 | $42,412 | $32,819 | 55.0% | 45.0% | 4 | -13.5 | |
| Gerente de Proyectos | $24,556 | $28,889 | $40,444 | $31,296 | 57.4% | 42.6% | 5 | -17.6 | |
| Gerente de Recursos Humanos | $24,400 | $28,706 | $40,188 | $31,098 | 47.4% | 52.6% | 5 | 39.5 | |
| Gerente Administración de Categoría | $24,286 | $28,571 | $40,000 | $30,952 | 46.7% | 53.3% | 5 | -18.5 | |
| Gerente de Relaciones con Medios | $23,375 | $27,500 | $38,500 | $29,792 | 58.3% | 41.7% | 5 | NA | |
| Gerente de Capacitación | $19,550 | $23,000 | $32,200 | $24,917 | 16.7% | 83.3% | 4 | 5.7 | |
| Gerente Administrativo | $19,540 | $22,988 | $32,183 | $24,904 | 56.5% | 43.5% | 5 | 11.7 | |
| Gerente de Cuenta Jr. | $18,700 | $22,000 | $30,800 | $23,833 | 40.0% | 60.0% | 2 | NA | |
| Gerente de Administración de Categoría Jr. | $15,038 | $17,692 | $24,769 | $19,167 | 28.6% | 71.4% | 2 | NA | |
| Mandos medios | |||||||||
| Ejecutivo de Cuenta Sr. | $29,104 | $34,240 | $47,936 | $38,520 | 53.8% | 46.2% | 3 | 25.0 | |
| Jefe de Marketing | $26,279 | $30,917 | $43,283 | $34,781 | 41.8% | 58.2% | 3 | 42.2 | |
| Jefe de Departamento | $25,993 | $30,580 | $42,812 | $34,403 | 53.8% | 46.2% | 6 | 39.3 | |
| Grouper Marketing | $25,925 | $30,500 | $42,700 | $34,313 | 50.0% | 50.0% | 3 | 8.1 | |
| Coordinador Tecnologías de Ia Información | $25,160 | $29,600 | $41,440 | $33,300 | 60.0% | 40.0% | 5 | 8.0 | |
| Líder de Proyecto | $22,231 | $26,154 | $36,615 | $29,423 | 49.1% | 50.9% | 4 | 15.7 | |
| Coordinador de Área | $22,095 | $25,994 | $36,392 | $29,243 | 34.5% | 65.5% | 4 | 24.6 | |
| Creativo Sr. | $21,817 | $25,667 | $35,933 | $28,875 | 60.0% | 40.0% | 4 | 28.1 | |
| Jefe de Sistemas | $20,683 | $24,333 | $34,067 | $27,375 | 100.0% | 0.0% | 9 | -14.1 | |
| Coordinador de Reclutamiento y LogÍstica | $19,914 | $23,429 | $32,800 | $26,357 | 21.4% | 78.6% | 3 | 18.8 | |
| Supervisor de Cuenta | $19,597 | $23,056 | $32,278 | $25,938 | 36.8% | 63.2% | 3 | NA | |
| Coordinador de Relaciones Públicas | $18,955 | $22,300 | $31,220 | $25,088 | 33.3% | 66.7% | 2 | 27.4 | |
| Diseñador Gráfico Sr. | $18,012 | $21,190 | $29,667 | $23,839 | 47.6% | 52.4% | 3 | 31.4 | |
| Coordinador de Área Digital | $17,807 | $20,949 | $29,329 | $23,568 | 49.4% | 50.6% | 3 | 2.9 | |
| Coordinador de Medios | $17,157 | $20,185 | $28,259 | $22,708 | 37.9% | 62.1% | 3 | 18.5 | |
| Coordinador / Supervisor de Marca / Producto de Ventas | $17,083 | $20,098 | $28,137 | $21,773 | 41.5% | 58.5% | 3 | 5.8 | |
| Productor | $16,320 | $19,200 | $26,880 | $21,600 | 77.8% | 22.2% | 2 | NA | |
| Supervisor de Calidad/Monitoreo | $16,227 | $19,091 | $26,727 | $21,477 | 54.5% | 45.5% | 2 | 28.7 | |
| Copywriter Sr. | $15,169 | $17,846 | $24,985 | $20,077 | 71.4% | 28.6% | 2 | 10.8 | |
| Supervisor de Medios | $14,344 | $16,875 | $23,625 | $18,984 | 62.5% | 37.5% | 3 | -0.9 | |
| Coordinador de Diseño Gráfico | $12,920 | $15,200 | $21,280 | $17,100 | 24.0% | 76.0% | 3 | 1.5 | |
| Coordinador de Campo | $12,467 | $14,667 | $20,533 | $16,500 | 73.3% | 26.7% | 6 | 12.0 | |
| Operativos | |||||||||
| Ejecutivo de Área Digital | $39,020 | $45,906 | $64,268 | $49,732 | 30.0% | 70.0% | 2 | -9.4 | |
| Ejecutivo de Planeación Estratégica | $37,783 | $44,450 | $49,495 | $43,909 | 47.1% | 52.9% | 4 | -3.5 | |
| Ingeniero de Análisis | $33,477 | $39,385 | $55,138 | $42,667 | 73.3% | 26.7% | 6 | 20.8 | |
| Consultor | $33,277 | $39,149 | $54,809 | $42,411 | 65.3% | 34.7% | 5 | 1.8 | |
| Ingeniero de Sistemas | $30,600 | $36,000 | $50,400 | $39,000 | 75.0% | 25.0% | 2 | 27.1 | |
| Ejecutivo de Marketing | $28,592 | $33,638 | $47,093 | $36,441 | 39.1% | 60.9% | 2 | 6.2 | |
| Ejecutivo de Cuenta | $27,032 | $31,803 | $44,524 | $34,453 | 34.8% | 65.2% | 3 | -1.2 | |
| Desarrollador | $26,229 | $30,857 | $43,200 | $33,429 | 71.4% | 28.6% | 3 | 11.2 | |
| Técnico | $24,480 | $28,800 | $40,320 | $31,200 | 92.3% | 7.7% | 9 | 13.8 | |
| Ejecutivo de Administración de Categoría | $23,375 | $27,500 | $38,500 | $29,792 | 83.3% | 16.7% | 3 | NA | |
| Ingeniero de Proyectos | $23,111 | $27,189 | $32,355 | $27,552 | 72.7% | 27.3% | 6 | 34.3 | |
| Ejecutivo de Ventas | $21,665 | $25,488 | $35,684 | $27,612 | 55.1% | 44.9% | 2 | 16.4 | |
| Diseñador Gráfico Web | $21,548 | $25,350 | $35,490 | $27,463 | 53.8% | 46.2% | 2 | 15.9 | |
| Ejecutivo Trade Marketing | $21,446 | $25,231 | $35,323 | $27,333 | 43.8% | 56.3% | 3 | 12.7 | |
| Ejecutivo Administrativo | $21,103 | $24,828 | $34,759 | $26,897 | 27.6% | 72.4% | 3 | -2.0 | |
| Compra de Medios | $20,400 | $24,000 | $33,600 | $26,000 | 100.0% | 0.0% | 2 | 4.3 | |
| Ejecutivo de Cuenta Jr. | $19,303 | $22,710 | $31,794 | $24,602 | 40.6% | 59.4% | 3 | 16.3 | |
| Editor de Contenido | $18,300 | $21,029 | $30,141 | $23,157 | 38.9% | 61.1% | 4 | 29.2 | |
| Administrador | $17,583 | $20,686 | $28,960 | $22,410 | 28.6% | 71.4% | 4 | 1.5 | |
| Programador | $17,340 | $20,400 | $24,276 | $20,672 | 66.7% | 33.3% | 5 | 32.1 | |
| Content Manager | $17,000 | $20,000 | $28,000 | $21,667 | 41.7% | 58.3% | 2 | -3.6 | |
| Editor de Videos | $15,725 | $18,500 | $25,900 | $20,042 | 81.3% | 18.8% | 3 | 18.9 | |
| Secretaria | $15,028 | $17,680 | $24,752 | $19,153 | 0.0% | 100.0% | 9 | 12.3 | |
| Contador | $14,875 | $17,500 | $24,500 | $18,958 | 66.7% | 33.3% | 2 | 1.6 | |
| Productor Ejecutivo | $14,875 | $17,500 | $24,500 | $18,958 | 50.0% | 50.0% | 2 | NA | |
| Community Manager | $14,812 | $17,426 | $24,396 | $18,878 | 29.4% | 70.6% | 2 | 17.1 | |
| Investigador de Mercados | $14,592 | $17,167 | $24,033 | $18,597 | 37.7% | 62.3% | 3 | 19.2 | |
| Diseñador Gráfico Jr. | $14,108 | $16,598 | $23,237 | $17,981 | 40.2% | 59.8% | 2 | 33.7 | |
| Copywriter Jr. | $13,600 | $16,000 | $22,400 | $17,333 | 33.3% | 66.7% | 1 | 14.3 | |
| Asistente de Medios | $13,260 | $15,600 | $21,840 | $16,900 | 0.0% | 100.0% | 2 | 20.0 | |
| Promotor | $12,750 | $15,000 | $21,000 | $16,250 | 77.8% | 22.2% | 2 | 20.8 | |
| Asesor | $12,598 | $14,821 | $20,750 | $16,057 | 53.2% | 46.8% | 4 | 13.7 | |
| Analista de base de datos | $12,520 | $14,730 | $20,622 | $15,957 | 48.8% | 51.2% | 2 | 0.3 | |
| Copy | $12,042 | $14,167 | $19,833 | $15,347 | 66.7% | 33.3% | 1 | 0.3 | |
| Auditor | $11,977 | $14,091 | $19,727 | $15,265 | 50.0% | 50.0% | 6 | 4.4 | |
| Ejecutivo de Recursos Humanos | $11,688 | $13,750 | $19,250 | $14,896 | 10.0% | 90.0% | 3 | -6.6 | |
| Asistente de Dirección | $11,518 | $13,550 | $18,970 | $14,679 | 11.1% | 88.9% | 3 | 0.6 | |
| Editor Web | $10,908 | $12,833 | $17,967 | $13,903 | 16.7% | 83.3% | 2 | -21.2 | |
| Ejecutivo de Redes Sociales | $10,200 | $12,000 | $16,800 | $13,000 | 45.5% | 54.5% | 2 | -19.1 | |
| Auxiliar Contable / Financiero / Administrativo | $9,769 | $11,493 | $13,676 | $11,646 | 40.3% | 59.7% | 3 | 39.8 | |
| Servicios generales | $9,750 | $11,471 | $16,059 | $12,426 | 52.9% | 47.1% | 5 | -15.7 | |
| Asistente de Operaciones | $9,563 | $11,250 | $15,750 | $12,188 | 45.0% | 55.0% | 2 | 8.7 | |
| Asistente de Mercadotecnia | $9,391 | $11,048 | $15,468 | $11,969 | 22.6% | 77.4% | 2 | 1.6 | |
| Asistente de Área | $8,804 | $10,357 | $14,500 | $11,220 | 25.0% | 75.0% | 3 | 1.6 | |
| Asistente de Producción | $8,500 | $10,000 | $14,000 | $10,833 | 16.7% | 83.3% | 1 | 25.0 | |
| Animador | $8,373 | $9,850 | $13,790 | $10,671 | 100.0% | 0.0% | 2 | 7.5 | |
| Atención a Clientes | $8,323 | $9,792 | $13,708 | $10,608 | 34.7% | 65.3% | 2 | 4.8 | |
| Creativo Jr. | $8,264 | $9,722 | $13,611 | $10,532 | 62.5% | 37.5% | 1 | 2.3 | |
| Trainee | $7,172 | $8,438 | $11,813 | $9,141 | 38.9% | 61.1% | 2 | -20.6 | |
| Encuestador | $7,083 | $8,333 | $11,667 | $9,028 | 50.0% | 50.0% | 2 | 0.0 | |
| Edecán | $6,800 | $8,000 | $11,200 | $8,667 | 0.0% | 100.0% | 2 | NA | |
| Becario | $6,464 | $7,605 | $10,647 | $8,239 | 55.8% | 44.2% | 1 | 3.2 | |
| Recepcionista | $6,375 | $7,500 | $10,500 | $8,125 | 18.2% | 81.8% | 2 | 4.3 |
