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Estudio Anual Sueldos y Salarios 2017: Empleo frente a las coyunturas económicas

El presidente de estados Unidos, Donald Trump, resulta un factor de impacto en diferentes sectores en el mundo. Su intervención se debe a que maneja a la potencia mundial que tiene una relación muy cercana con México y su economía, pero también a sus acciones directas.

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Tabla Sueldos y Salarios en mercadotecnia 2017

Directivos
Sueldo mínimo Sueldo promedio mensual Sueldo Máximo Promedio del sueldo óptimo ideal Hombres Mujeres Permanencia en el puesto (Años) Crecimiento versus 2015
Director General Adjunto / Socio $149,018 $175,316 $207,979 $177,437 87.5% 12.5% 7 21.2
Director de Finanzas $116,055 $122,163 $171,028 $136,415 60.0% 40.0% 4 -2.3
Director de Recursos Humanos $96,437 $113,455 $136,146 $115,346 33.3% 66.7% 3 -2.9
Director de Mercadotecnia $92,541 $108,872 $130,647 $110,687 54.9% 45.1% 4 1.9
Director de Relaciones Públicas $91,216 $107,313 $128,775 $109,101 44.8% 55.2% 5 -2.6
Director de Planeación Estratégica $73,912 $86,956 $121,738 $94,202 58.3% 41.7% 4 10.6
Director Comercial $72,875 $85,735 $120,029 $92,880 76.2% 23.8% 6 23.9
Director de Investigación $69,541 $75,588 $105,824 $83,651 72.2% 27.8% 4 -2.4
Director de Publicidad $62,835 $73,923 $103,492 $80,083 62.5% 37.5% 7 -4.5
Director de Servicio a Clientes $60,449 $71,116 $99,563 $77,043 35.9% 64.1% 4 -1.4
Director de Área Digital $59,274 $65,860 $92,205 $72,447 50.0% 50.0% 4 -0.2
Director de Proyectos $55,204 $64,945 $90,924 $70,358 68.6% 31.4% 5 31.3
Director de Producción $52,889 $62,222 $87,111 $67,408 66.7% 33.3% 3 1.0
Director de Cuentas $45,640 $53,694 $75,172 $58,169 48.8% 51.2% 5 NA
Director Creativo $44,639 $52,516 $73,523 $56,892 63.1% 36.9% 4 13.9
Director de Compras $43,031 $50,625 $70,875 $54,844 52.6% 47.4% 4 NA
Director de Informática/Sistemas $40,092 $47,167 $66,033 $51,097 100.0% 0.0% 6 NA
Director Administrativo $39,976 $47,030 $65,842 $50,950 64.0% 36.0% 6 19.6
Director de Arte $38,628 $45,444 $63,622 $49,232 55.6% 44.4% 4 30.6
Gerencias
Gerente General $76,127 $89,561 $125,385 $97,024 80.9% 19.1% 6 -2.8
Gerente de Investigación $42,075 $49,500 $69,300 $53,625 33.3% 66.7% 5 1.7
Gerente de CRM $39,780 $46,800 $65,520 $50,700 40.0% 60.0% 4 19.6
Gerente de Marca / Producto Sr. $37,524 $44,146 $61,805 $47,825 32.6% 67.4% 4 26.0
Gerente de Administración de Categoría Sr. $40,501 $40,500 $56,701 $45,901 44.4% 55.6% 3 15.6
Gerente de Trade Marketing $34,425 $39,273 $46,735 $39,796 60.0% 40.0% 3 12.1
Gerente de Mercadotecnia $31,011 $36,484 $59,590 $42,362 37.9% 62.1% 4 4.1
Gerente de Customer Marketing $30,600 $36,000 $42,840 $36,480 75.0% 25.0% 3 2.7
Gerente de Cuenta Sr. $29,848 $35,115 $41,787 $35,584 71.4% 28.6% 2 0.2
Gerente de Compras $29,507 $34,714 $41,310 $35,177 64.3% 35.7% 4 -0.9
Gerente de Cuenta $28,927 $34,031 $40,497 $34,485 44.1% 55.9% 4 -2.9
Gerente de Sistemas $28,900 $34,000 $47,600 $36,833 71.4% 28.6% 8 -3.0
Gerente de Ventas $28,467 $33,491 $39,854 $33,937 61.8% 38.2% 4 -4.4
Gerente de Área Digital $28,142 $33,108 $46,351 $35,867 69.0% 31.0% 3 -5.5
Gerente Operativo $27,389 $32,222 $45,111 $34,907 56.7% 43.3% 6 -8.0
Gerente de Publicidad $26,350 $31,000 $43,400 $33,583 47.1% 52.9% 7 -11.5
Gerente de Marca / Producto Jr. $25,750 $30,294 $42,412 $32,819 55.0% 45.0% 4 -13.5
Gerente de Proyectos $24,556 $28,889 $40,444 $31,296 57.4% 42.6% 5 -17.6
Gerente de Recursos Humanos $24,400 $28,706 $40,188 $31,098 47.4% 52.6% 5 39.5
Gerente Administración de Categoría $24,286 $28,571 $40,000 $30,952 46.7% 53.3% 5 -18.5
Gerente de Relaciones con Medios $23,375 $27,500 $38,500 $29,792 58.3% 41.7% 5 NA
Gerente de Capacitación $19,550 $23,000 $32,200 $24,917 16.7% 83.3% 4 5.7
Gerente Administrativo $19,540 $22,988 $32,183 $24,904 56.5% 43.5% 5 11.7
Gerente de Cuenta Jr. $18,700 $22,000 $30,800 $23,833 40.0% 60.0% 2 NA
Gerente de Administración de Categoría Jr. $15,038 $17,692 $24,769 $19,167 28.6% 71.4% 2 NA
Mandos medios
Ejecutivo de Cuenta Sr. $29,104 $34,240 $47,936 $38,520 53.8% 46.2% 3 25.0
Jefe de Marketing $26,279 $30,917 $43,283 $34,781 41.8% 58.2% 3 42.2
Jefe de Departamento $25,993 $30,580 $42,812 $34,403 53.8% 46.2% 6 39.3
Grouper Marketing $25,925 $30,500 $42,700 $34,313 50.0% 50.0% 3 8.1
Coordinador Tecnologías de Ia Información $25,160 $29,600 $41,440 $33,300 60.0% 40.0% 5 8.0
Líder de Proyecto $22,231 $26,154 $36,615 $29,423 49.1% 50.9% 4 15.7
Coordinador de Área $22,095 $25,994 $36,392 $29,243 34.5% 65.5% 4 24.6
Creativo Sr. $21,817 $25,667 $35,933 $28,875 60.0% 40.0% 4 28.1
Jefe de Sistemas $20,683 $24,333 $34,067 $27,375 100.0% 0.0% 9 -14.1
Coordinador de Reclutamiento y LogÍstica $19,914 $23,429 $32,800 $26,357 21.4% 78.6% 3 18.8
Supervisor de Cuenta $19,597 $23,056 $32,278 $25,938 36.8% 63.2% 3 NA
Coordinador de Relaciones Públicas $18,955 $22,300 $31,220 $25,088 33.3% 66.7% 2 27.4
Diseñador Gráfico Sr. $18,012 $21,190 $29,667 $23,839 47.6% 52.4% 3 31.4
Coordinador de Área Digital $17,807 $20,949 $29,329 $23,568 49.4% 50.6% 3 2.9
Coordinador de Medios $17,157 $20,185 $28,259 $22,708 37.9% 62.1% 3 18.5
Coordinador / Supervisor de Marca / Producto de Ventas $17,083 $20,098 $28,137 $21,773 41.5% 58.5% 3 5.8
Productor $16,320 $19,200 $26,880 $21,600 77.8% 22.2% 2 NA
Supervisor de Calidad/Monitoreo $16,227 $19,091 $26,727 $21,477 54.5% 45.5% 2 28.7
Copywriter Sr. $15,169 $17,846 $24,985 $20,077 71.4% 28.6% 2 10.8
Supervisor de Medios $14,344 $16,875 $23,625 $18,984 62.5% 37.5% 3 -0.9
Coordinador de Diseño Gráfico $12,920 $15,200 $21,280 $17,100 24.0% 76.0% 3 1.5
Coordinador de Campo $12,467 $14,667 $20,533 $16,500 73.3% 26.7% 6 12.0
Operativos
Ejecutivo de Área Digital $39,020 $45,906 $64,268 $49,732 30.0% 70.0% 2 -9.4
Ejecutivo de Planeación Estratégica $37,783 $44,450 $49,495 $43,909 47.1% 52.9% 4 -3.5
Ingeniero de Análisis $33,477 $39,385 $55,138 $42,667 73.3% 26.7% 6 20.8
Consultor $33,277 $39,149 $54,809 $42,411 65.3% 34.7% 5 1.8
Ingeniero de Sistemas $30,600 $36,000 $50,400 $39,000 75.0% 25.0% 2 27.1
Ejecutivo de Marketing $28,592 $33,638 $47,093 $36,441 39.1% 60.9% 2 6.2
Ejecutivo de Cuenta $27,032 $31,803 $44,524 $34,453 34.8% 65.2% 3 -1.2
Desarrollador $26,229 $30,857 $43,200 $33,429 71.4% 28.6% 3 11.2
Técnico $24,480 $28,800 $40,320 $31,200 92.3% 7.7% 9 13.8
Ejecutivo de Administración de Categoría $23,375 $27,500 $38,500 $29,792 83.3% 16.7% 3 NA
Ingeniero de Proyectos $23,111 $27,189 $32,355 $27,552 72.7% 27.3% 6 34.3
Ejecutivo de Ventas $21,665 $25,488 $35,684 $27,612 55.1% 44.9% 2 16.4
Diseñador Gráfico Web $21,548 $25,350 $35,490 $27,463 53.8% 46.2% 2 15.9
Ejecutivo Trade Marketing $21,446 $25,231 $35,323 $27,333 43.8% 56.3% 3 12.7
Ejecutivo Administrativo $21,103 $24,828 $34,759 $26,897 27.6% 72.4% 3 -2.0
Compra de Medios $20,400 $24,000 $33,600 $26,000 100.0% 0.0% 2 4.3
Ejecutivo de Cuenta Jr. $19,303 $22,710 $31,794 $24,602 40.6% 59.4% 3 16.3
Editor de Contenido $18,300 $21,029 $30,141 $23,157 38.9% 61.1% 4 29.2
Administrador $17,583 $20,686 $28,960 $22,410 28.6% 71.4% 4 1.5
Programador $17,340 $20,400 $24,276 $20,672 66.7% 33.3% 5 32.1
Content Manager $17,000 $20,000 $28,000 $21,667 41.7% 58.3% 2 -3.6
Editor de Videos $15,725 $18,500 $25,900 $20,042 81.3% 18.8% 3 18.9
Secretaria $15,028 $17,680 $24,752 $19,153 0.0% 100.0% 9 12.3
Contador $14,875 $17,500 $24,500 $18,958 66.7% 33.3% 2 1.6
Productor Ejecutivo $14,875 $17,500 $24,500 $18,958 50.0% 50.0% 2 NA
Community Manager $14,812 $17,426 $24,396 $18,878 29.4% 70.6% 2 17.1
Investigador de Mercados $14,592 $17,167 $24,033 $18,597 37.7% 62.3% 3 19.2
Diseñador Gráfico Jr. $14,108 $16,598 $23,237 $17,981 40.2% 59.8% 2 33.7
Copywriter Jr. $13,600 $16,000 $22,400 $17,333 33.3% 66.7% 1 14.3
Asistente de Medios $13,260 $15,600 $21,840 $16,900 0.0% 100.0% 2 20.0
Promotor $12,750 $15,000 $21,000 $16,250 77.8% 22.2% 2 20.8
Asesor $12,598 $14,821 $20,750 $16,057 53.2% 46.8% 4 13.7
Analista de base de datos $12,520 $14,730 $20,622 $15,957 48.8% 51.2% 2 0.3
Copy $12,042 $14,167 $19,833 $15,347 66.7% 33.3% 1 0.3
Auditor $11,977 $14,091 $19,727 $15,265 50.0% 50.0% 6 4.4
Ejecutivo de Recursos Humanos $11,688 $13,750 $19,250 $14,896 10.0% 90.0% 3 -6.6
Asistente de Dirección $11,518 $13,550 $18,970 $14,679 11.1% 88.9% 3 0.6
Editor Web $10,908 $12,833 $17,967 $13,903 16.7% 83.3% 2 -21.2
Ejecutivo de Redes Sociales $10,200 $12,000 $16,800 $13,000 45.5% 54.5% 2 -19.1
Auxiliar Contable / Financiero / Administrativo $9,769 $11,493 $13,676 $11,646 40.3% 59.7% 3 39.8
Servicios generales $9,750 $11,471 $16,059 $12,426 52.9% 47.1% 5 -15.7
Asistente de Operaciones $9,563 $11,250 $15,750 $12,188 45.0% 55.0% 2 8.7
Asistente de Mercadotecnia $9,391 $11,048 $15,468 $11,969 22.6% 77.4% 2 1.6
Asistente de Área $8,804 $10,357 $14,500 $11,220 25.0% 75.0% 3 1.6
Asistente de Producción $8,500 $10,000 $14,000 $10,833 16.7% 83.3% 1 25.0
Animador $8,373 $9,850 $13,790 $10,671 100.0% 0.0% 2 7.5
Atención a Clientes $8,323 $9,792 $13,708 $10,608 34.7% 65.3% 2 4.8
Creativo Jr. $8,264 $9,722 $13,611 $10,532 62.5% 37.5% 1 2.3
Trainee $7,172 $8,438 $11,813 $9,141 38.9% 61.1% 2 -20.6
Encuestador $7,083 $8,333 $11,667 $9,028 50.0% 50.0% 2 0.0
Edecán $6,800 $8,000 $11,200 $8,667 0.0% 100.0% 2 NA
Becario $6,464 $7,605 $10,647 $8,239 55.8% 44.2% 1 3.2
Recepcionista $6,375 $7,500 $10,500 $8,125 18.2% 81.8% 2 4.3

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