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When you start a business, you automatically have a brand character even if you don’t know and don’t care for it. The difference between you
So, you got an invitation for an interview for your dream marketing job. By now, you know the drill, reviewed the job description, researched the
Since the 19th century, the Coco-Cola company has produced and sold carbonated soft drinks. The drinks are sweet, appeasing many people’s taste buds, especially children
Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company announce that the acquisition of Eddie Bauer.
??’What we see is a completely human thing. In the small communities of the past, sellers and buyers had direct relationships, and if something wasn’t okay, the community got involved. During and after the Industrial Revolution, face-to-face contact rapidly declined, and more and more intermediaries were involved. With that, responsibility and liability disappeared. The digital revolution is getting underway and boom, liability is back, and not just a little bit.’
How to Use the Unfollow Button to Get Rid of Clutter on Your LinkedIn Newsfeed Over 750 million people worldwide are using LinkedIn to grow their businesses
Ravi Dhar is a Yale Professor of Management, Marketing, Psychology, and Director of the Center for Customer Insights at Yale University. He is an expert in consumer behavior and branding and a leader in bringing psychological insights to the study of consumer decision-making.
Tesla is all about Being Authentic Tesla, brand recognition is purely organic, thanks to social media. Unlike in most companies, Elon Musk is not your typical CEO. He does not shy away from social media and does not filter what he puts there.
WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world.
Are you a retailer cracking your head on how to level up to eCommerce giants like Amazon? Or you may be a seller looking for ways to succeed on Amazon. You have to find a way to incorporate the retailer’s business strategy into yours to have a better chance of success.
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