In a bold move to celebrate National Burrito Day 2024, Chipotle Mexican Grill has unveiled its latest interactive game, “Burrito Vault”, promising a savory blend of fun and flavor.
Launching today, the game offers participants the chance to win one of 100,000 Buy-One-Get-One (BOGO) free entrée codes, redeemable on April 4, National Burrito Day 2024, marking a new chapter in the brand’s engagement with its fanbase.
Available from 12pm PT, enthusiasts can attempt to unlock the Burrito Vault by visiting the official game website. The challenge requires players to accurately guess two unique Chipotle order combinations, down to the last ingredient, to crack the vault open.
The first 50,000 participants to decipher the code on April 2 and April 3 will secure their BOGO code, with the game refreshing daily at noon PT.
This innovative game highlights the vast array of over 1.34 billion possible burrito combinations available at Chipotle, made possible by its diverse menu of over 53 real, fresh ingredients. The absence of artificial flavors, colors, or additives in these offerings underscores the brand’s commitment to quality and customization.
How It Works
Players venture into the Burrito Vault aiming to guess the correct Chipotle order within four tries each day. Successful codebreakers will receive a BOGO code via text after entering a valid U.S. mobile number. Moreover, all participants who unlock the vault enter a sweepstakes to win free burritos for a year, enhancing the excitement surrounding National Burrito Day.
Chipotle’s Chief Brand Officer, Chris Brandt, expressed enthusiasm for the launch, noting, “Burrito Vault capitalizes on the widespread popularity of word puzzles, transforming them into a daily ritual for our fans and team. With Burrito Vault, we’re celebrating National Burrito Day by offering multiple chances to win, reflecting our commitment to innovation and customer engagement.”
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$0 Delivery Fee Offer
To further sweeten the deal, Chipotle is waiving delivery fees for all Chipotle Rewards members who place orders through Chipotle’s digital platforms on National Burrito Day, using the code DELIVER. This gesture ensures that fans can enjoy their favorite burritos without extra charges, making the celebration even more accessible.
About Chipotle
Chipotle Mexican Grill, Inc. has more than 3,400 locations worldwide as of the end of 2023. It operates all of its locations in North America and Europe and also enjoys recognition from the Fortune 500 and Fortune 2024 Most Admired Companies lists. and Time magazine’s Most Influential Companies.
With more than 115,000 employees dedicated to providing an exceptional dining experience, Chipotle continues to lead and innovate within the food industry.
