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The Human Brand: People are highly tuned intent detectors

??’What we see is a completely human thing. In the small communities of the past, sellers and buyers had direct relationships, and if something wasn’t okay, the community got involved. During and after the Industrial Revolution, face-to-face contact rapidly declined, and more and more intermediaries were involved. With that, responsibility and liability disappeared. The digital revolution is getting underway and boom, liability is back, and not just a little bit.’