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The Human Brand: People are highly tuned intent detectors

??’What we see is a completely human thing. In the small communities of the past, sellers and buyers had direct relationships, and if something wasn’t okay, the community got involved. During and after the Industrial Revolution, face-to-face contact rapidly declined, and more and more intermediaries were involved. With that, responsibility and liability disappeared. The digital revolution is getting underway and boom, liability is back, and not just a little bit.’

Tesla Marketing Strategy

Tesla’s Marketing Strategy

Tesla is all about Being Authentic Tesla, brand recognition is purely organic, thanks to social media. Unlike in most companies, Elon Musk is not your typical CEO. He does not shy away from social media and does not filter what he puts there.