Online shopping experience as a tool to reinforce the sales funnel in an omnichannel age

As Pinterest has been doing for several months, many social media platforms are investing in online shopping inside Mexico and at an international scale

8 Trends That Will Disrupt Healthcare Marketing in 2020 

Healthcare marketers face many more obstacles than marketers in other industries. To gain leverage, stay ahead, and compete with today’s medical marketing tactics, you...
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How YouTube Changed the World

You probably watch videos on YouTube almost every day, making you one of the 30 million visitors who do the same. When...
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What You Can Learn from Coca-Cola’s Marketing Strategy

Perhaps you haven’t thought about it, but Coke is often associated with happiness. In fact, the words Coca-Cola, in Mandarin, means “Delicious Happiness.” So,...
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The Secrets of Marketing to Generation Z

Generation Z, also known as the Post-Millenials, the iGeneration, or the Homeland Generation, has arrived. As a marketer, you are advised not to ignore...

Top Marketing Trends to Expect in 2020

With 2020 on the horizon, new and disruptive technological innovations are forcing marketers to evolve their best practices. Here we examine several major marketing...
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5 of the Best Marketing Lessons from Amazon

We all could learn a lot from Amazon’s 25-year journey. Based on an incredibly loyal customer base, a focus on low product prices, fast...

How Does One Create a Marketing Plan for Business?

From the moment your manager assigns you the task of putting together a marketing plan for your business, you immediately start feeling overwhelmed. He...
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Which Comes First: The Marketing Plan or the Business Plan?

On seeing the title to this article, one question probably immediately comes to mind: what is the difference between a Marketing Plan and a...
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5 Marketing Plan Examples to Help You Write Your Own

Without a plan, marketing is like driving in the dark: there’s a sense of mystery and excitement. However, there’s also a danger. To grow...