Measurement, segmentation and omnichannel: The main challenges of sports marketing
In 2020, the brands and publishers involved in this sector of marketing will need to pay a lot of attention to three issues trending inside the industry
Subconscious marketing: Definition, measurement techniques and case uses for any brand
As technology evolves, marketing experts can measure more consumer reactions to their commercial campaigns, even in ways that are akin to science fiction
The power of blockchain in Mexico: How to see past Bitcoin and other cryptocurrencies
Even when the blockchain has so many other uses, most companies in Mexico still just see its potential in the cryptocurrency market
A competitive marketing industry should focus on creativity, not only on technology
Although technology has been a crucial part of the marketing tasks for a long time, many brands and agencies still struggle to integrate it with creativity
Online shopping experience as a tool to reinforce the sales funnel in an omnichannel age
As Pinterest has been doing for several months, many social media platforms are investing in online shopping inside Mexico and at an international scale
8 Trends That Will Disrupt Healthcare Marketing in 2020
Healthcare marketers face many more obstacles than marketers in other industries. To gain leverage, stay ahead, and compete with today’s medical marketing tactics, you...
How YouTube Changed the World
You probably watch videos on YouTube almost every day, making you one of the 30 million visitors who do the same. When...
What You Can Learn from Coca-Cola’s Marketing Strategy
Perhaps you haven’t thought about it, but Coke is often associated with happiness. In fact, the words Coca-Cola, in Mandarin, means “Delicious Happiness.” So,...
The Secrets of Marketing to Generation Z
Generation Z, also known as the Post-Millenials, the iGeneration, or the Homeland Generation, has arrived. As a marketer, you are advised not to ignore...
Top Marketing Trends to Expect in 2020
With 2020 on the horizon, new and disruptive technological innovations are forcing marketers to evolve their best practices. Here we examine several major marketing...