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H&M has released Loooptopia on the Roblox platform, making it the latest retailer to give gamified consumer experiences a metaverse twist.
One of the first examples of widespread metaverse commerce was Nikeland. The Roblox-made virtual world received 7 million visits in its first two months. To
Kingship partnership is the latest collaboration between the NFT band Kingship and Mars. The partnership will facilitate the sale of limited-edition M&M packs that feature
Facebook (META) founder Mark Zuckerberg has announced the company’s new payments service, Meta Pay. However, it’s not a new product but a renaming of Facebook
Born at the peak of technological innovation, Gen Z consumers are digital natives. This generation also spends most of its time interacting with the
Según Mark Zuckerberg el metaverso requerirá la colaboración entre empresas, creadores y legisladores. idealmente será un espacio colectivo, como Internet, con la apertura como una caracterÃstica clave. Varias empresas, incluidas Microsoft, Roblox y Epic, ya están invirtiendo en sus versiones del metaverso, respaldadas por avances en habilitadores tecnológicos como 5G, inteligencia artificial (IA), edge y computación en la nube. Esta posiblemente será la nueva frontera del contacto con el consumidor, en especial para las generaciones más jóvenes del planeta.
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