Cannes Lions: Lista completa shortlist Branded Entertainment

Cannes, Francia.-. A un día de que se conozcan a los últimos ganadores de la 62ª edición del Fetsival Internacional de Creatividad Cannes Lions, se dieron a conocer a los nominados a un León en la categoría Branded Entertainment, en donde América Latina figura con 17 nominados y México – a pesar de haber inscrito 16 trabajos- no consiguió tener presencia.

Notas relacionadas:
Cannes Lions: Chile, Brasil, Argentina, Perú y Ecuador en el shortlist de Branded Entertainment
6 finalistas para España en el Shortlist de Branded Content en Cannes Lions 2015
Brasil con 11 nominaciones en la categoría de Film Craft

A continuación compartimos la lista completa de los nominados en esta categoría:

Campañas Anunciantes Agencias País
A03 (Fiction: Online Series (minimum 3 episodes))
THE ELECTRIC SAGA EDF HAVAS WORLDWIDE PARIS FRANCE
3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” NTT DOCOMO TOKYU AGENCY Tokyo JAPAN
WI FI DOGS DEUTSCHE TELEKOM DDB GROUP GERMANY Berlin GERMANY
ABORTION TUTORIALS MILES CORPORATION GREY CHILE Santiago CHILE
DIESEL OLD WIVES’ TALES VOLKSWAGEN DEUTSCH LA USA
A04 (Fiction: Online (15 minutes or under in length))
THE WAITING GAME KATE SPADE NEW YORK KATE SPADE NEW YORK New York USA
DE HUIZENPROMOTER ABN AMRO RED URBAN Amsterdam THE NETHERLANDS
THE MONSTER-SMART LAUNCH DAIMLER AG / SMART MM BBDO GROUP GERMANY Berlin GERMANY
ENHANCE YOUR LIGHTING GE BBDO NEW YORK USA
STRUCK BY A RAINBOW WRIGLEY CANADA BBDO Toronto CANADA
SAMSUNG HOLIDAY DREAMS SAMSUNG TELECOMMUNICATIONS AMERICA R/GA New York USA
NINJA HIGH SCHOOL GIRL SUNTORY BEVERAGE & FOOD HAKUHODO Tokyo JAPAN
BARELY LEGAL PAWN AUDI OF AMERICA PMK*BNC New York City, NY USA
THE RETURN OF LASSO NBC SPORTS THE BROOKLYN BROTHERS New York USA
THE GENTLEMAN’S WAGER JOHNNIE WALKER RSA FILMS Los Angeles USA
MADDEN SEASON EA SPORTS HUNGRY MAN New York USA
MORTAL TIMELINE INTOUCH INSURANCE BBDO RUSSIA GROUP Moscow RUSSIA
A05 (Fiction: Online (15 minutes or over in length))
BLAH AIRLINES VIRGIN AMERICA ELEVEN San Francisco USA
A06 (Non-Fiction: TV & Broadcast)
MATSUKO-ROID NATURAL EIGHT DENTSU INC. Tokyo JAPAN
RABBIT RACE MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY
A08 (Non-Fiction: Online Series (minumum 3 episodes))
ONE RAND MAN SANLAM KING JAMES GROUP Cape Town SOUTH AFRICA
RADIANT RETURN PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA
TUSVIK&TØNNE CUSTOMER SERVICE NSB BÅDE Oslo NORWAY
SWEAT IT TO GET IT GATORADE TBWA\CHIAT\DAY Los Angeles USA
F1 RENAULT PUBLICIS CONSEIL Paris FRANCE
UNBELIEVABLE CAMPAIGN PEPSICO AMV BBDO London UNITED KINGDOM
THE SOFTTEST UNILEVER OGILVY & MATHER SINGAPORE SINGAPORE
THE TIMES UNQUIET – FILM SERIES NEWS UK GREY LONDON UNITED KINGDOM
A09 (Non-Fiction: Online (15 minutes or under in length))
ZEITGEIST 2014 ALZHEIMER NEDERLAND N=5 Amsterdam THE NETHERLANDS
LIVING WITH LAG UMEÅ ENERGI / UME.NET ANR BBDO Stockholm SWEDEN
THE SNICKERS WRITE-OFF MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA
A HAIR RAISING MESSAGE BARNCANCERFONDEN GARBERGS Stockholm SWEDEN
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO USA
RADIANT RETURN PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA
MEETING MURILO KIMBERLY-CLARK MOOD\TBWA São Paulo BRAZIL
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN
FORTUNE MOTHER EXCHANGE ADANI WILMAR OGILVY & MATHER MUMBAI INDIA
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA
PEPPER HACKER MARS FOOD AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
PROUD WHOPPER BURGER KING DAVID Miami USA
SUPERPOWER FOR HIRE: RISE OF THE PRIVATE MILITARY ACTIVISION VICE MEDIA USA
THE GAME BEFORE THE GAME BEATS BY DR. DRE R/GA LONDON London UNITED KINGDOM
FIRST DAYS OUT MARS ALMAPBBDO São Paulo BRAZIL
BEER TOOTH IMPLANT CCU OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
KIDS READ MEAN TWEETS CANADIAN SAFE SCHOOL NETWORK JOHN ST. Toronto CANADA
REVIVEAPHONE REVIVEAPHONE lg2 Montréal CANADA
A11 (Brand or product integration into an existing programme or platform)
THE ELECTRIC SAGA EDF HAVAS WORLDWIDE PARIS FRANCE
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf GERMANY
MODERN FAMILY TOYOTA MOTOR SALES USA BRAND ARC Los Angeles, CA USA
WATCH PORN, SAVE YOUR LIVE PORNHUB NETWORK McCANN LIMA PERU
THE LULLABY MATCH FOX SPORTS FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro BRAZIL
TINNYVISION NZ TRANSPORT AGENCY CLEMENGER BBDO WELLINGTON Wellington NEW ZEALAND
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN
SOCCER FATIGUE SENSOR VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL
RADIO PRIDE PARADE BILLBOARD BRASIL OGILVY BRASIL São Paulo BRAZIL
CARTOON HELPLINE GRAACC OGILVY BRASIL São Paulo BRAZIL
DADDYTOONS NEWS GENERAL MOTORS, OPEL TAPSA | Y&R Madrid SPAIN
COKE THIRST COCA-COLA J. WALTER THOMPSON BRAZIL São Paulo BRAZIL
A12 (Original User-generated content)
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA
WHAT LIVES INSIDE INTEL + DELL PEREIRA & O’DELL San Francisco USA
INVERSE GOAL CELEBRATION FUNDACIÓN LIGA DE FÚTBOL PROFESIONAL AND UNICEF VCCP SPAIN Madrid SPAIN
SHINE CANON LEO BURNETT SYDNEY AUSTRALIA
A13 (Branded Live experience)
THE NORTH FACE KOREA: NEVER STOP EXPLORING CAMPAIGN THE NORTH FACE KOREA INNORED Seoul SOUTH KOREA
LIVING HISTORY AT UNION STATION UNION STATION VML Kansas City USA
WAIT-BOT-5000 COMCAST/XFINITY GOODBY SILVERSTEIN & PARTNERS San Francisco USA
THE CONCERT NO ONE WAS WAITING FOR BBVA FAHRENHEIT DDB Lima PERU
THE DANCING TRAFFIC LIGHT DAIMLER AG / SMART MM BBDO GROUP GERMANY Berlin GERMANY
SAMSUNG SLIDELINER SAMSUNG AUSTRALIA TRAFFIK Sydney AUSTRALIA
ADIDAS PREDATOR INSTINCT: THE GAME ADIDAS TBWA\LONDON UNITED KINGDOM
LEBANON4SALE SAKKER EL DEKKENE (STOP THE SHOP) LEO BURNETT BEIRUT LEBANON
HOUSE OF MAMBA NIKE AKQA London UNITED KINGDOM
BIGGEST ASSEMBLY EVER PROCTER & GAMBLE SECRET LEO BURNETT CHICAGO USA
BUMPER CAR VOLKSWAGEN NORWAY TRY Oslo NORWAY
DRINK UP FOUNTAIN PARTNERSHIP FOR A HEALTHIER AMERICA VML New York USA
THE SELF-LESS MIRROR HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
BUD LIGHT WHATEVER, USA LAUNCH 2014 AB-INBEV ENERGY BBDO Chicago USA
CANON GIG APP CANON UNCLE GREY Copenhagen DENMARK
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GGH LOWE Hamburg GERMANY
THE LAST SHOT JORDAN BRAND AKQA San Francisco USA
XPERIA UNDERWATER STORE SONY MOBILE COMMUNICATIONS FP7/DXB Dubai UNITED ARAB EMIRATES
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO USA
THE MARATHON WALKER WATER FOR AFRICA OGILVY PARIS FRANCE
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA
PROJECT AKSHAR (ALPHABETS) – GRADUATING BLUE-COLLAR TO WHITE-COLLAR SMARTLIFE FP7/DXB Dubai UNITED ARAB EMIRATES
THE 2 EURO T-SHIRT – A SOCIAL EXPERIMENT FASHION REVOLUTION (NGO) BBDO GROUP GERMANY Berlin GERMANY
SECURITY MOMS SPORT CLUBE DO RECIFE OGILVY BRASIL São Paulo BRAZIL
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN
ZOOLANDER RETURNS TO THE RUNWAY PARAMOUNT PICTURES WME|IMG New York USA
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM MARURI GREY Guayaquil ECUADOR
A14 (Original Use of Music)
PRETZEL BACON CHEESEBURGER – YES, YES, YES WENDY’S VML Kansas City USA
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf GERMANY
MADDEN SEASON EA SPORTS HEAT San Francisco USA
SEASTARS WWF THE NETHERLANDS OGILVY & MATHER AMSTERDAM THE NETHERLANDS
THE LULLABY MATCH FOX SPORTS FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro BRAZIL
TRUTH – LEFT SWIPE DAT AMERICAN LEGACY FOUNDATION 72ANDSUNNY Playa Vista USA
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION PUBLICIS BRASIL São Paulo BRAZIL
VROOM RING BOOM CLARO OGILVY GUATEMALA GUATEMALA
JEFF BRIDGES SLEEPING TAPES SQUARESPACE WIEDEN+KENNEDY New York USA
SOUNDS FROM TORTURE AMNESTY INTERNATIONAL PORTUGAL LEO BURNETT LISBOA PORTUGAL
COKE THIRST COCA-COLA J. WALTER THOMPSON BRAZIL São Paulo BRAZIL
A15 (Original Printed Content)
MY FUTURE FOOTBALL STAR LIBERO LOLA LOWE & PARTNERS Madrid SPAIN
PROJECT AKSHAR (ALPHABETS) – GRADUATING BLUE-COLLAR TO WHITE-COLLAR SMARTLIFE FP7/DXB Dubai UNITED ARAB EMIRATES
DON’T DIE FOR ME NGO VIDA MUJER CIRCUS GREY Lima PERU
THE EVEREADY BOOK OF PLAY ENERGIZER MALAYSIA TBWA GROUP KUALA LUMPUR MALAYSIA
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND
A16 (Original Game/Gaming)
PROJECT ARCHITEUTHIS U.S. NAVY LOWE CAMPBELL EWALD Detroit, MI USA
FANHANSA BORED TO BRAZIL DEUTSCHE LUFTHANSA KOLLE REBBE Hamburg GERMANY
DUMB WAYS TO DIE: THE GAMES METRO TRAINS MELBOURNE McCANN MELBOURNE AUSTRALIA
FIRST PERSON LOVER BJÖRN BORG GARBERGS Stockholm SWEDEN
A17 (Original Branded Digital or Social Media)
FAVOURITE CHILD DETECTOR PRIME TV FCB NEW ZEALAND Auckland NEW ZEALAND
ADOPABLE TRENDS DPA DIESTE Dallas USA
PRETZEL BACON CHEESEBURGER – YES, YES, YES WENDY’S VML Kansas City USA
PROJECT ARCHITEUTHIS U.S. NAVY LOWE CAMPBELL EWALD Detroit, MI USA
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf GERMANY
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA
EVERY MAN REMEMBERED ROYAL BRITISH LEGION RKCR/Y&R London UNITED KINGDOM
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA
TAP THRU LOWE’S BBDO NEW YORK USA
#THANKSFORBEINGLATE EDITIONS POINTS MARCEL Paris FRANCE
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE
RELOCKLOVE ORANGE MARCEL Paris FRANCE
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA
YOUTUBE ARRELS ARRELS FUNDACIÓ THE CYRANOS//McCANN Barcelona SPAIN
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO CANADA
THE SOFTTEST UNILEVER OGILVY & MATHER SINGAPORE SINGAPORE
EVOLUTION OF VERSE GOOGLE VRSE.WORKS Los Angeles USA
CLOUDS OVER SIDRA UNITED NATIONS VRSE.WORKS Los Angeles USA
A18 (Integrated Campaign led by Content Platform)
MONTY’S CHRISTMAS JOHN LEWIS PARTNERSHIP ADAM&EVEDDB London UNITED KINGDOM
GRAN TURISMO 6 LAUNCH CAMPAIGN SONY COMPUTER ENTERTAINMENT AMERICA SPY FILMS Toronto CANADA
ONE RAND MAN SANLAM KING JAMES GROUP Cape Town SOUTH AFRICA
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA
LIVE DIVE LION DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GRABARZ & PARTNER Hamburg GERMANY
HALO 5 GUARDIANS INTEGRATED CAMPAIGN MICROSOFT/XBOX TWOFIFTEENMcCANN San Francisco USA
PROJECT AKSHAR (ALPHABETS) – GRADUATING BLUE-COLLAR TO WHITE-COLLAR SMARTLIFE FP7/DXB Dubai UNITED ARAB EMIRATES
RISK EVERYTHING NIKE WIEDEN+KENNEDY Portland USA
JASMINE TV5 ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
THE GAME BEFORE THE GAME BEATS BY DR. DRE R/GA LONDON London UNITED KINGDOM
RABBIT RACE MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY

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