Cannes, Francia.- El día de hoy se dio a conocer el shortlist de la categoría de PR en la cual destacaron 30 campañas latinoamericanas, en la cual Brasil lidera la categoría con 10 piezas nominadas, mientras que Argentina y Colombia obvtuvieron 6 piezas dentro del shortlist.
México por su parte sólo obtuvo 3 piezas en PR.
A continuación te presentamos la lista de nominados de PR, que representan a Latinoamerica en el 63º Festival de Cannes Lions 2016:
| Nombre de la Campaña | Anunciante | Producto | País | Agencia | |
|---|---|---|---|---|---|
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | ARGENTINA | DAVID Buenos Aires | |
| FIRST PRESIDENTIAL DEBATE | ARGENTINA DEBATE | FIRST PRESIDENTIAL DEBATE | ARGENTINA | BBDO ARGENTINA Buenos Aires | |
| LET GIRLS BE GIRLS | PROCTER & GAMBLE | COVERGIRL | ARGENTINA | GREY ARGENTINA Buenos Aires / GREY MELBOURNE | |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | ARGENTINA | DAVID Buenos Aires | |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | ARGENTINA | DAVID Buenos Aires | |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | ARGENTINA | DAVID Buenos Aires | |
| NIVEA DOLL | BDF NIVEA BRASIL | SUNBLOCK | BRAZIL | FCB BRASIL São Paulo | |
| THE PAYBACK DINNER | RECLAME AQUI | RECLAME AQUI | BRAZIL | GREY BRAZIL São Paulo | |
| VALENTINE’S GAY | O BOTICÁRIO | O BOTICÁRIO | BRAZIL | ALMAPBBDO São Paulo | |
| EXCHANGE PROGRAMS | UNICEF – UNITED NATIONS CHILDREN’S FUND | CORPORATE IMAGE | BRAZIL | OGILVY BRASIL São Paulo | |
| NIVEA DOLL | BDF NIVEA BRASIL | SUNBLOCK | BRAZIL | FCB BRASIL São Paulo | |
| BEAUTY – SKIN DEEP | UNILEVER | VASELINE | BRAZIL | IN PRESS PORTER NOVELLI São Paulo | |
| THE MINDCHANGER WORKOUT | RIO 2016 | PARALYMPIC GAMES | BRAZIL | OGILVY BRASIL São Paulo | |
| THE MINDCHANGER WORKOUT | RIO 2016 | PARALYMPIC GAMES | BRAZIL | OGILVY BRASIL São Paulo | |
| MIRRORS OF RACISM | NGO CRIOLA | NGO | BRAZIL | W3HAUS São Paulo | |
| BEAUTY – SKIN DEEP | UNILEVER | VASELINE | BRAZIL | IN PRESS PORTER NOVELLI São Paulo | |
| THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | MINISTRY OF NATIONAL EDUCATION | COLOMBIA | McCANN COLOMBIA Bogotá | |
| THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | NATALIA PONCE DE LEON FOUNDATION | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá | |
| THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | NATALIA PONCE DE LEON FOUNDATION | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá | |
| CHOCÓ TO DANCE | JPGC FOUNDATION | SCHOLARSHIPS FUND | COLOMBIA | MULLENLOWE SSP3 Bogotá D.C. | |
| THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | MINISTRY OF NATIONAL EDUCATION | COLOMBIA | McCANN COLOMBIA Bogotá | |
| THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | NATALIA PONCE DE LEON FOUNDATION | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá | |
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José | |
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José | |
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | CHILDREN EDUCATION | MEXICO | GREY MÈXICO Mexico City | |
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | CHILDREN EDUCATION | MEXICO | GREY MÈXICO Mexico City | |
| PINEDO | NETFLIX | HOUSE OF CARDS | MEXICO | CIRCUS BA Buenos Aires | |
| PLANT LAMP | UNIVERSITY OF ENGINEERING AND TECHNOLOGY | ADMISSION 2016 | PERU | FCB MAYO Lima | |
| VULTURES WARN | USAID PERU | USAID PERU | PERU | FCB MAYO Lima | |
| MY TWITTER PASSWORD IS 060114 | INSTITUTO DE LA MEMORIA & APEAD | INSTITUTO DE LA MEMORIA & APEAD | PERU | McCANN LIMA | |
| PEPITO | GFR MEDIA | PRIMERA HORA | PUERTO RICO | McCANN San Juan / HAROLD JESSURUN San Juan |
