Una cuenta de Instagram motivó que Dolce & Gabbana aceptara que copió, cuando momentos se burló de la copia de uno de sus productos.

El curioso incidente ocurrió en un momento en que no se puede pensar en marketing sin el uso de las redes sociales, para la comunicación con sus audiencias.

Stefano Gabanna, uno de los diseñadores creativos de la marca italiana, publicóprimero una imagen donde se ve la copia de uno de sus productos:

Interessante….❤❤❤ its just a repost ❤ #Repost @whodiditfirst ・・・ #WHODIDITFIRST @dolcegabbana or @chanelofficial ❔❔❔

Una publicación compartida de stefanogabbana (@stefanogabbana) el 4 de May de 2017 a la(s) 7:03 PDT

En una segunda imagen, el diseñador publicó una comparativa en la que aceptaba haber diseñador un collar similar al que lanzó años atrás la marca inglesa Vivienne Westwood:

Okay it’s true!!! We were stupid and ignorant when we did this!!! We say SORRY to the Genius #viviennewestwood as we pay much attention to her work!! ❤❤❤#Repost @whodiditfirst ・・・ #WHODIDITFIRST @viviennewestwoodofficial or @dolcegabbana ❔❔❔❔

Una publicación compartida de stefanogabbana (@stefanogabbana) el 5 de May de 2017 a la(s) 7:10 PDT

Es interesante ver cómo una cuenta de Instagram especializada en publicar contenidos donde compara la similitud de prendas lanzadas por marcas de lujo, motivó a una compañía de este mercado a aceptar su error, de haber copiado una marca.

Y no es para menos reconocer los errores como una forma de generar una percepción positiva, lo que juega a favor de la reputación de la marca, pues tal como lo hemos visto, cuando una marca no desarrolla una estrategia que responda a estas campañas que se motivan en su contra, los resultados terminan siendo negativos.

Esto ocurrió a la marca de retail Forever 21, cuando el diseñador tejano Charles Smith II se lanzó en contra de Forever 21, cuando descubrió que la cadena de fashion retail copió la idea creativa de uno de sus productos en los que se lee “Do not touch”.

I was going to keep silent about this and handle it legally but fuck that, @forever21 is a giant corporation that gets over on creating cheaply made designs made out of cheap ass Fabric that in a spin cycle of one wash is over before you even dry it. This fuck company ripped off a concept that I incepted January of 2016, as a designer I research every detail of design or concept that I plan to squeeze throughout the collections I create in variations, @donottouchs2 was was a simple idea that went untapped in both commercial & high fashion and I can honestly say and you can Google “Do Not Touch Fashions” and my shit pops up first. Do Not Touch has helped create scholarship funds for kids in a public school system that was built for them to fail and I created and came up with this collection not only to express but to create positive change through the platform I have in the little way that I can, so when giant companies such as @forever21 blantantly steal your ideas and not ask nor compensate you and let alone steal an idea that also belongs to the youth of our public schools, your not only taking money out of my families mouth but you are also taking dreams away from these kids and your taking money out of there pocket which goes to helping there transition into the next great phase of there lives. So @forever21 I know you think your untouchable you seriously have fucked with the wrong nigga, your lack of common decency shows you don’t respect young creatives who are trying to accomplish there dreams with our ideas, and sense you lack decency I also will do what I have to do to make you respect me and every other designer you have stolen ideas that you couldn’t incept on your own from. @vidakush @asherahswimwear @kimikouture let’s stand together and not let these giant companies or fake websites and IG profiles continue to theft our hard working ideas. #OurIdeasAreWorthSomething

Una publicación compartida de Charles Smith II (@smiththe2nd) el 5 de Mar de 2017 a la(s) 3:58 PST