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In a significant move that underlines the commitment of WPP, the world’s largest advertising and marketing services company, to nurturing and advancing its workforce, Lindsay Pattison has been appointed as the Global Chief People Officer.
WPP, uno de los principales grupos de comunicaciones y marketing a nivel mundial, ha dado un paso significativo en su oferta de servicios a los clientes con la fusión de dos de sus agencias destacadas, Wunderman Thompson y VMLY&R. Esta nueva entidad combinada será conocida como VML, convirtiéndose en “la empresa creativa más grande de la industria”, según un comunicado emitido por la compañía. La operación conjunta comenzará a funcionar a partir del 1 de enero de 2024.
WPP has marked a groundbreaking evolution in its client offerings by merging two creative giants, Wunderman Thompson and VMLY&R. The amalgamated agency is rebranded as
Nestlé’s decision to entrust WPP OpenMind with its media agency responsibilities in Europe is a strategic move that reflects its determination to navigate the evolving marketing landscape effectively.
At the core of the partnership between WPP and NVIDIA lies WPP’s ability to harness the power of NVIDIA’s AI suite, which enables the generation of high-quality images and videos from text prompts.
WPP’s Q1 2023 trading update shows an 11.9% increase in revenue and a 4.9% increase in like-for-like (LFL) revenue compared to the previous year, with
Publicis Groupe has once again set the bar high in the industry
WPP, a global marketing and communications leader, has acquired Obviously, a technology-driven social influencer marketing agency.
Strategic Partnership to drive innovation and international expansion for FGS Global
Obviously, will join the VMLY&R network and increase WPP’s influencer marketing abilities through creative organization’s engagement in data and social media.
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