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Tabla de sueldos y salarios en mercadotecnia 2016

Sueldos en mercadotecnia 2016.

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Directivos
Mínimo Salario
óptimo
Promedio Máximo Edad promedio
por puesto
Hombres Mujeres Crecimiento
versus 2015
Director Administrativo $18,000 $30,000 $39,333 $150,000 42.1 81% 19% -0.49
Director Comercial $12,000 $65,000 $69,198 $350,000 38.3 77% 23% -0.29
Director creativo $18,000 $37,500 $46,109 $150,000 34.9 72% 28% -0.09
Director de área $18,000 $45,000 $77,423 $300,000 39.9 68% 32% -0.07
Director de área digital $18,000 $35,000 $66,000 $150,000 32.3 84% 16% -0.09
Director de arte $18,000 $32,500 $34,800 $120,000 33.5 67% 33% -0.46
Director de Finanzas $30,000 $75,000 $125,000 $225,000 45.3 100% 0% -0.16
Director de Mercadotecnia $18,000 $100,000 $106,892 $400,000 37.8 58% 42% -0.19
Director de planeación estratégica $15,000 $37,500 $78,636 $350,000 40.1 60% 40% -0.16
Director de producción $18,000 $52,500 $61,625 $120,000 34.9 75% 25% -0.17
Director de proyecto $18,000 $35,000 $49,462 $175,000 33.5 55% 45% 0.05
Director de recursos humanos $25,000 $72,500 $116,875 $300,000 42.7 44% 56% 0.00
Director de Relaciones públicas $18,000 $80,000 $110,154 $200,000 38.1 17% 83% -0.09
Director de servicio a clientes $12,000 $32,500 $72,125 $150,000 36.6 66% 34% -0.19
Director de tráfico e impresos $25,000 $42,500 $86,842 $120,000 36.8 69% 31% 0.00
Director General Adjunto/Socio $50,000 $135,000 $144,636 $400,000 40.4 76% 24% -0.06
Dueño $40,000 $65,000 $93,846 $300,000 36.6 67% 33% 0.00
Presidente $50,000 $150,000 $178,125 $300,000 45.8 80% 20% 0.00
Mandos Medios
Mínimo Salario
óptimo
Promedio Máximo Edad promedio
por puesto
Hombres Mujeres Crecimiento
versus 2015
Gerente de CRM $15,000 $25,000 $39,125 $80,000 34.3 38% 38% 0.00
Gerente de Investigación $25,000 $35,000 $48,696 $150,000 37.5 46% 46% 0.00
Gerente General $25,000 $45,000 $92,105 $200,000 42.3 88% 88% 0.00
Jefe de Departamento $5,000 $15,000 $21,951 $80,000 34.5 59% 59% 0.00
Jefe de Marketing $5,000 $15,000 $21,747 $80,000 30.3 43% 43% 0.00
Jefe de Recursos Humanos $5,000 $12,000 $20,579 $120,000 29.2 37% 37% 0.00
Líder de Proyecto $5,000 $13,500 $22,605 $40,000 29.8 60% 60% 0.00
Puestos Operativos
Mínimo Salario
óptimo
Promedio Máximo Edad promedio
por puesto
Hombres Mujeres Crecimiento
versus 2015
Administrador $5,000 $18,000 $20,378 $200,000 30.8 53% 47% 0.00
Analista $5,000 $13,500 $14,679 $35,000 28.1 51% 49% 0.00
Animador $5,000 $8,000 $9,300 $25,000 26.1 50% 50% 0.00
Asesor $8,000 $10,000 $13,037 $35,000 33.0 63% 37% 0.00
Asistente de área $5,000 $8,000 $10,196 $25,000 27.9 33% 67% 0.06
Asistente de Dirección $5,000 $8,000 $13,667 $35,000 28.5 15% 85% 0.24
Asistente de Medios $5,000 $8,000 $13,000 $35,000 28.0 45% 55% 0.24
Asistente de Mercadotecnia $5,000 $8,000 $10,875 $40,000 25.5 34% 66% 0.00
Asistente de Operaciones $5,000 $8,000 $10,348 $40,000 28.8 48% 52% 0.03
Asistente de Producción $5,000 $6,500 $8,000 $18,000 33.9 50% 50% -0.02
Atención a clientes $5,000 $8,000 $9,342 $30,000 27.9 38% 62% 0.00
Auditor $8,000 $12,000 $13,500 $30,000 30.2 62% 38% 0.00
Auxiliar Contable/Financiero/Administrativo $5,000 $6,500 $8,222 $18,000 25.5 40% 60% -0.11
Becario $5,000 $6,500 $7,368 $18,000 23.1 40% 60% 0.13
Community Manager $5,000 $10,000 $14,878 $40,000 26.8 43% 57% 0.38
Compra de Medios $8,000 $13,500 $23,000 $50,000 31.8 55% 45% 0.55
Consultor $5,000 $18,000 $38,474 $350,000 36.4 70% 30% 0.00
Contador $5,000 $12,000 $17,231 $40,000 33.2 62% 38% 0.01
Content Manager $5,000 $13,500 $20,758 $80,000 28.9 55% 45% 0.51
Coordinador / Supervisor de marca / producto de ventas $8,000 $15,000 $29,000 $50,000 23.5 38% 62% 0.64
Coordinador de área $5,000 $15,000 $20,861 $80,000 32.0 41% 59% 0.23
Coordinador de área digital $8,000 $15,000 $20,364 $50,000 29.5 50% 50% 0.15
Coordinador de campo $5,000 $10,000 $13,100 $25,000 30.1 70% 30% 0.02
Coordinador de Diseño Gráfico $5,000 $12,000 $14,981 $80,000 30.6 66% 34% 0.00
Coordinador de medios $5,000 $12,000 $17,030 $50,000 29.0 52% 48% 0.05
Coordinador de reclutamiento $8,000 $13,500 $19,714 $35,000 31.7 14% 86% 0.46
Coordinador de Relaciones Públicas $5,000 $13,500 $17,500 $15,000 23.5 14.29% 85.71% 0.15
Coordinador de TI $8,000 $18,000 $27,400 $80,000 34.0 80% 20% 0.00
Coordinador/Supervisor de marca/Producto de ventas $5,000 $13,500 $19,000 $40,000 28.3 38% 62% 0.07
Copy $8,000 $12,000 $14,125 $25,000 25.8 38% 63% 0.00
Copywriter Jr. $8,000 $12,000 $14,000 $25,000 27.7 67% 33% 0.18
copywriter Sr. $8,000 $13,500 $16,100 $30,000 28.2 50% 50% -0.02
Creativo Jr. $5,000 $8,000 $9,500 $12,000 25.8 54% 46% 0.00
Creativo Sr. $5,000 $15,000 $20,031 $35,000 34.6 67% 33% 0.00
Cuentas $5,000 $12,000 $15,556 $35,000 26.6 44% 56% 0.05
Database $8,000 $15,000 $16,286 $30,000 27.5 29% 71% 0.00
Desarrollador $12,000 $18,000 $27,739 $120,000 29.3 87% 13% 0.00
Diseñador gráfico Jr. $5,000 $10,000 $12,411 $150,000 26.0 38% 62% 0.00
Diseñador gráfico Sr. $5,000 $12,000 $16,126 $50,000 31.1 62% 38% 0.00
Diseñador gráfico web $5,000 $13,500 $21,763 $80,000 30.7 51% 49% 0.00
Editor de contenido/Editor web $5,000 $10,000 $16,278 $50,000 31.2 50% 50% 0.00
Editor de videos $5,000 $12,000 $15,556 $25,000 30.1 77% 23% 0.00
Ejecutivo administrativo $5,000 $15,000 $25,340 $50,000 29.7 36% 64% 0.00
Ejecutivo de área digital $5,000 $25,000 $50,652 $120,000 33.2 41% 59% 1.61
Ejecutivo de Cuenta $5,000 $18,000 $32,201 $80,000 32.6 46% 54% 1.22
Ejecutivo de cuenta/Consultor Jr. $8,000 $15,000 $19,519 $50,000 33.6 45% 55% 0.40
Ejecutivo de cuenta/Consultor Sr. $5,000 $15,000 $27,394 $120,000 32.7 58% 42% 0.30
Ejecutivo de marketing $5,000 $16,500 $31,669 $150,000 32.6 60% 40% 0.00
Ejecutivo de medios $5,000 $15,000 $27,970 $80,000 30.2 42% 58% -0.70
Ejecutivo de planeación estratégica $5,000 $21,500 $46,074 $120,000 30.9 41% 59% 1.38
Ejecutivo de Venta $5,000 $13,500 $21,899 $300,000 30.5 48% 52% 0.40
Ejecutivo trade marketing $5,000 $13,500 $22,393 $50,000 31.1 61% 39% 0.12
Especialista $5,000 $15,000 $23,097 $80,000 30.3 44% 56% 0.00
Estadista $12,000 $18,000 $20,733 $50,000 33.1 60% 40% 0.00
Ingeniero Analista $18,000 $25,000 $32,600 $200,000 29.5 71% 29% 0.00
Ingeniero de Campo $8,000 $13,500 $20,000 $35,000 32.3 100% 0% 0.00
Ingeniero de Proyectos $5,000 $13,500 $20,238 $80,000 33.4 71% 29% 0.00
Ingeniero de Sistemas / Software $8,000 $16,500 $28,333 $120,000 28.6 78% 22% 0.00
Programador $5,000 $11,500 $15,444 $30,000 30.7 67% 33% 0.00
Promotor $5,000 $10,000 $12,417 $30,000 25.2 67% 33% 0.00
Recepcionista $5,000 $6,500 $7,188 $12,000 23.9 13% 88% 0.00
Secretaria $8,000 $10,000 $15,750 $35,000 29.8 0% 100% 0.00
Soporte $8,000 $12,000 $13,600 $18,000 29.3 40% 60% 0.00
Supervisor de Calidad/Monitoreo $5,000 $12,000 $14,833 $30,000 28.3 33% 67% 0.00
Supervisor de planeación estratégica $8,000 $16,500 $25,067 $80,000 32.1 53% 47% 0.00
Técnico $5,000 $10,000 $25,308 $200,000 26.1 92% 8% 0.00
Trainee $5,000 $8,000 $10,632 $30,000 24.0 42% 58% 0.00

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