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According to Endeavor Streaming, 113 Million U.S. Households are subscribed to at least one streaming service.
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Number of traditional pay-TV subscribers has fallen from just under 100 million in 2016 to 68.5 million in 2022.
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Nielsen reports that by August 2023, streaming represented 38.7 per cent of television consumption, compared to 29.6 per cent on cable and 20 per cent on broadcast.
In the ever-evolving world of marketing, streaming is set to take center stage as a pivotal tool in 2024 and beyond. Its integration into your marketing plan brings forth a host of compelling reasons why businesses are harnessing this technology to reach new heights and connect more intimately with their audience.
1. Reaching a Vast Audience
Streaming platforms boast an expansive user base spanning the globe. This far-reaching network presents an unparalleled opportunity for businesses to engage with a diverse audience. It’s an avenue to connect with potential customers who might not frequent traditional marketing channels like social media or email.
2. Immersive Engagement
Video content is a magnet for engagement, and streaming elevates this experience to a whole new level. By leveraging streaming technology, businesses can immerse viewers in their brand story, fostering awareness, nurturing relationships, and boosting conversions.
3. Precise Targeting
One of the hallmarks of streaming platforms is their advanced advertising capabilities. They enable businesses to laser-target their ads to specific demographics, interests, and behaviors. This precision ensures that advertisements are seen by the right audience, thereby enhancing their impact and return on investment (ROI).
4. Accurate Measurement
Streaming platforms provide businesses with an in-depth analysis of video performance metrics like views, engagement rates, and conversions. This valuable data serves as a yardstick to gauge the effectiveness of marketing endeavors, enabling informed decisions for future strategies.
5. Personalized Customer Journeys
Streaming platforms facilitate personalized customer experiences, offering tailored product/service recommendations based on individual viewing history. This personalized touch fosters customer loyalty and translates into increased sales.
In Action: Streaming Strategies for 2024
- Live Product Launches: Broadcasting product launches and events live to build excitement and anticipation.
- Behind-the-Scenes Content: Offering glimpses into company culture and values through engaging behind-the-scenes videos.
- Educational Tutorials: Developing tutorials to position the company as an expert in the industry.
- Influencer Q&A Sessions: Hosting Q&A sessions with influencers to forge connections with potential customers.
- Contests and Giveaways: Running engaging contests and giveaways to drive interaction and gather leads.
As the streaming landscape evolves, businesses tapping into this technology will undoubtedly find themselves at the forefront of success in the years ahead. The integration of streaming into your marketing plan presents an unrivaled opportunity to connect, engage, and create a lasting impact on audiences worldwide.
