Statement From ABG in Response to the Ongoing Crisis in Ukraine

Crisis in Ukraine
ABG’s global business includes the licensing of intellectual property to manufacturers, operators and distributors around the worl

Crisis in Ukraine

In light of Russia’s unrelenting attack on Ukraine and the escalating humanitarian crisis, we are working closely with our partners to suspend any brand operations in the country. In some cases, partner operations were suspended immediately. In other cases, due to contractual issues, the suspension of partner operations will take longer to come into effect.

With the exception of Reebok, ABG does not have any branded store operations in Russia at this time. ABG is taking the necessary steps to immediately suspend operations of the Reebok stores and e-commerce in the country.

Suscríbete al contenido premium de Merca2.0

De Madrid a la Ciudad de México, la fuente más confiable de estrategias de mercadotecnia a nivel global. Una mirada a las estrategias de las grandes marcas y las tendencias del consumidor.

Over 150,000 marketers signed up for our daily newsletters.

Premium

Popular

Over 150,000 marketers

Sign up for our newsletter and receive the most important marketing, advertising and media news in your email first thing in the morning.

More in Merca2.0

Related Articles

You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.