Peech has announced the release of its newest tool in the market, Peech for webinars. The company aims to help marketers who work in teams, and whose marketing budget is tight, produce and edit large video content.
Successful modern marketing seems to be tied to video content. Traditional marketing strategies simply cannot compete with visual storytelling’s power to completely transform client engagement. But, despite all of its advantages, producing and editing video content on a large scale represents a technical challenge for marketers.
Most marketers struggle to create high-quality video content
A recent poll found that 43% of marketers believe that a lack of skills and knowledge is one of the main obstacles to effective video production. Furthermore, 40% of marketers cited the absence of a dedicated budget as the main obstacle to creating high-quality video content, which can be particularly difficult for businesses operating on a tight budget.
Peech is the first generative AI video expert that helps transform content teams into unbeatable creators. Recently the company has released the beta version of its “Peech for Webinars” tool to fill this gap. The tool enables marketing teams to automate the creation of an unlimited number of short-form edited videos from their webinars. Peech for Webinars combines the traditional Peech technology, which automatically brands and edits content videos, with the strength of AI and NLP to create new subject-based short-form videos from educational, long-form videos.
Peech for webinars will help optimize available video content
According to Danielle Dafni, CEO and founder of Peech, the company’s solution enables markers to optimize the value of their video content to which they have already committed resources such as time, money, and effort, enabling them to meet their ideal marketing objectives. By automatically creating more videos, raising brand recognition, and generating more leads, this repurposing process will assist in boosting the effectiveness of marketing strategies.
For advertising agencies, video editing, design, and animation are huge hurdles, especially when their aim is to be lean and remain profitable according to Danielle. “Marketing teams should have a lot of video content with various editing techniques and visuals for multiple channels and languages in order to establish and sustain a stable content marketing strategy.
Given the wealth of internal media content already available, which ranges from webinars and interviews to videocasts, it is now hard to do it successfully over the long term. Here is where Peech comes in. At a touch of a button, marketing teams can reuse a ton of fresh, branded content that is set to be distributed on various digital channels,” says Danielle.
How the webinar tool works
Peech becomes powerful whenever marketing teams sign up on the platform, and it begins processing user-uploaded films right away, producing a variety of videos that are prepared for publication in a matter of minutes. The Peech basic product allows users to add or remove parts from the videos produced. Peech will also be integrated into a business’ webinar recording software, instantly synchronizing with fresh webinars and producing fresh short-form films on the go.
Our goal of empowering marketing teams continues, says Danielle. “After talking to a number of agencies, we realized that they need more than just on-the-spot professional editing assistance. Additionally, they need innovative ways to make the most of their existing content using technology. For marketing teams who produce a lot of in-depth content as part of their marketing program, Peech for Webinars is the ultimate solution.”
