En el Festival Internacional de Creatividad Cannes Lions se premia a las ideas que generan un gran impacto en el mercado en beneficio de las marcas. Un gran ejemplo es la campaña ganadora del Grand Prix en Creative E-Commerce.
En esta campaña consistió en cambiar el modelo de negocios de la venta de accesorios para videojuegos al crear un marketplace en el que los consumidores pudieron crear y vender sus propios controles para Xbox.
La agencia detrás de Xbox Desigb Lab Originals: The Fanchise Model es McCann Londres, parte de Interpublic Group of Companies.
CONTRIBUTING COMPANIES
McCANN LONDON, United Kingdom Entrant Company
McCANN LONDON, United Kingdom Advertising Agency
McCANN LONDON, United Kingdom PR Agency
FOREAL, Trier, Germany Production Company
MRM//McCANN LONDON, United Kingdom Production Company
CRAFT WORLDWIDE, London, United Kingdom Production Company
HELLOWORLD, New York, USA Additional Company
AYZENBERG, Seattle, USA Additional Company
MICROSOFT XBOX, Redmond, USA Additional Company
CREDITS
Rob Doubal and Laurence Thomson / McCann London Co-Presidents and Chief Creative Officers
Sanjiv Mistry and Jamie Mietz / McCann London EMEA Creative Directors
Jacob Björdal and Jim Nilsson / McCann London Senior Creatives
Karen Crum / McCann London Head of Strategy
Charlotte Walters / McCann London Planner
Rob Smith / McCann London EVP
Sailesh Jani / McCann London Regional Business Director
Tom Oliver / McCann London Account Director
Lynne Carter / McCann London Senior Account Manager
Charlotte La Torre / McCann London Account Manager
Sophie Grierson and Alice Parker / McCann London Account Executives
Clare Mann and Mandy Wilson / McCann London Project Directors
Paul Gillespie / McCann London Senior Project Manager
Dan Howarth / McCann London Head of Design
Gustavo Fernandes, Nazima Motegheria and Matthew Thomas / McCann London Designers
Sergio Lopez / Craft/McCann Chief Production Officer
Doris Tydeman / Craft/McCann Producer
FOREAL / FOREAL Illustrator
Andrew Tusabe / Craft/McCann Editor
Liam White / Craft/McCann Print Producer
Ellis Faint / Craft/McCann Studio Manager
Nick Cook / Craft/McCann Artworker
John Martin and Rob McDonald / Craft/McCann Retouching
David Smith / MRM/McCann Account Lead MRM
Craig Cameron / MRM/McCann Senior Project Manager
Dan Miles / MRM/McCann Designer
Jess Byatt / McCann World Group UK Director of Communications, UK & Europe
Francisco Penedo / Craft/McCann Case Study Producer
Paul Jenkinson / Craft/McCann Case Study Editor
Anna Curtis / McCann London Case Study Junior Project Manager
