Cannes Lions vive su segunda jornada y en este contexto se dieron a conocer las listas de los nominados de la categoría Media, en donde las agencias latinoamericanas pisan fuerte con un total de 38 menciones.
En esta edición, la lista corta de esta categoría consideró a 237 piezas mismas que han dado entrada a países como Australia, Estados Unidos, Reino Unido y Francia a la contienda por un galardón.
Para América Latina, los países que pueden coronarse con un León son Brasil, Colombia, Argentina, Perú, Panamá, Ecuador y Chile, los cuales están representados por agencias como J.Walter Thompson, Wunderman, Circus Grey, Africa Sao Paulo y DDB Colombia.
Los ganadores de esta categoría se darán a conocer durante la ceremonia de premiación del próximo miércoles 19 de junio.
A continuación te presentamos la lista completa de las piezas que compiten por Latinoamérica en Media:
| Campaña | Anunciante | Producto | Agencia | País |
|---|---|---|---|---|
| THE DRESS FOR RESPECT | COCA-COLA BRASIL | SCHWEPPES | OGILVY São Paulo | BRAZIL |
| COMPETITORS’ SALE | VOLVO | VOLVO | GREY BRAZIL São Paulo | BRAZIL |
| FLY WITH US | FLYBONDI | FLYBONDI | GREY ARGENTINA Buenos Aires | ARGENTINA |
| A WORLD WITHOUT BORDERS | AEROMEXICO | AEROMEXICO | OGILVY COLOMBIA Bogotá | COLOMBIA |
| THE FOOLITZER PRIZES | E-FARSAS | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| WE SPEAK | METRO | METRO | MARURI GREY Guayaquil | ECUADOR |
| I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE | OCEANA | INSTITUTIONAL | McCANN LIMA | PERU |
| THE LIFE SAVING SOAP OPERAS | PERUVIAN MINISTRY OF HEALTH | PERUVIAN MINISTRY OF HEALTH | CIRCUS GREY PERU Lima | PERU |
| #BRAILLEBRICKSFORALL | DORINA NOWILL FOUNDATION FOR THE BLIND | #BRAILLEBRICKSFORALL | LEW’LARA\TBWA São Paulo | BRAZIL |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| MILES FOR THE PEOPLE | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| THE REAL MACHADO | UNIVERSITY ZUMBI DOS PALMARES | CORPORATE | GREY BRAZIL São Paulo | BRAZIL |
| THE GRAND FINALE | HEINEKEN | HEINEKEN | PUBLICIS BRASIL São Paulo | BRAZIL |
| BLACK SALARY FRIDAY | INSTITUTO IDENTIDADES DO BRASIL ( ID_BR ) – BRAZIL’S IDENTITIES INSTITUTE | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| I LOVE MY BALLS | LIGA CONTRA EL CANCER | CLINICAL CHECK-UP | WUNDERMAN THOMPSON Lima | PERU |
| REBUILDING HISTORY | NATIONAL MUSEUM | INSTITUTIONAL | AFRICA São Paulo | BRAZIL |
| 88 YEAR OLD NEWS ANCHOR | FUNDACIÓN LAS ROSAS | FUNDACIÓN LAS ROSAS | McCANN SANTIAGO Santiago | CHILE |
| I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE | OCEANA | INSTITUTIONAL | McCANN LIMA | PERU |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| SONRIE VENEZUELA | VENMUNDO | SONRIE VENEZUELA | MARURI GREY Guayaquil | ECUADOR |
| LIFESTREAMS | FUNDACIÓN PERUANA DE CÁNCER | FUNDACIÓN PERUANA DE CÁNCER | WUNDERMAN THOMPSON Lima | PERU |
| THE GRAND FINALE | HEINEKEN | HEINEKEN | PUBLICIS BRASIL São Paulo | BRAZIL |
| A WORLD WITHOUT BORDERS | AEROMEXICO | AEROMEXICO | OGILVY COLOMBIA Bogotá | COLOMBIA |
| CORAL PIPES | ECOPETROL | ECOPETROL | ECOPETROL Bogotá | COLOMBIA |
| MILES FOR THE PEOPLE | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| YOUR LOGO HERE | AMBEV | GUARANÁ ANTARCTICA | ALMAPBBDO São Paulo | BRAZIL |
| BLANK WHOPPER | BURGER KING | BURGER KING | DAVID SÃO PAULO São Paulo | BRAZIL |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERU |
| THE LIFE SAVING SOAP OPERAS | PERUVIAN MINISTRY OF HEALTH | PERUVIAN MINISTRY OF HEALTH | CIRCUS GREY PERU Lima | PERU |
| FACING A HATER CASE | COCA COLA | SPRITE | SANTO Buenos Aires | ARGENTINA |
| THE DRESS FOR RESPECT | COCA-COLA BRASIL | SCHWEPPES | OGILVY São Paulo | BRAZIL |
| WITHOUT A RAMP, A SIDEWALK IS A WALL | MOVIMENTO SUPERAÇÃO | ACESSIBILITY | Z+HAVAS São Paulo | BRAZIL |
| SUBSTITUTE WORKERS | LAIVE | LAIVE | SIN ANESTESIA Lima | PERU |
| FLOWER OF LIFE | HERMES PARDINI | DIAGNOSIS LAB | OGILVY São Paulo | BRAZIL |
