Forever 21 se encuentra de nueva cuenta en medio de la polémica, luego de que la marca fue señalada por una diseñadora, de copiar su bolso con un precio de 99 dólares (mil 930, aprox.) y ofrecer un diseño similar con un precio de 28 dólares (546 pesos, aprox.).

Forest Bound es la diseñadora que a través de su cuenta de Instagram dio cuenta de la copia a su diseño, además de informar que gracias al apoyo que recibió con comentarios y compartiendo el hecho, la marca de retail retiró el bolso de su sitio web.

Así lo publicó la marca, al pronunciarse sobre Forever 21:

UPDATE: the bag has been removed from Forever21's website. THANK YOU x a million to all who commented, shared, messaged me ———- Well, this is unfortunate. It's heartbreaking that this just keeps happening to artists & small businesses. We're over here working our butts off day and night, pouring our hearts and souls into our work, and then this happens. The bag on the right is for sale at Forever21 and it is in no way associated with me and Forestbound. Thank you so much to all who sent messages & photos. Knowing you guys have my back means everything. #escapebag #forestboundbags #shopsmall #supportsmallbusinesses #shopamericanmade

Una publicación compartida de FORESTBOUND (@forestbound) el 23 de Abr de 2017 a la(s) 7:34 PDT

Ya se ha vuelto en un hecho recurrente que Forever 21 sea acusada de copiar diseños a través de las cuentas de Instagram de los diseñadores plagiados, tal como ocurrió a Charles Smith II, un diseñador tejano que se lanzó en contra de Forever 21, cuando descubrió que la cadena de fashion retail copió la idea creativa de uno de sus productos en los que se lee “Do not touch”.

I was going to keep silent about this and handle it legally but fuck that, @forever21 is a giant corporation that gets over on creating cheaply made designs made out of cheap ass Fabric that in a spin cycle of one wash is over before you even dry it. This fuck company ripped off a concept that I incepted January of 2016, as a designer I research every detail of design or concept that I plan to squeeze throughout the collections I create in variations, @donottouchs2 was was a simple idea that went untapped in both commercial & high fashion and I can honestly say and you can Google "Do Not Touch Fashions" and my shit pops up first. Do Not Touch has helped create scholarship funds for kids in a public school system that was built for them to fail and I created and came up with this collection not only to express but to create positive change through the platform I have in the little way that I can, so when giant companies such as @forever21 blantantly steal your ideas and not ask nor compensate you and let alone steal an idea that also belongs to the youth of our public schools, your not only taking money out of my families mouth but you are also taking dreams away from these kids and your taking money out of there pocket which goes to helping there transition into the next great phase of there lives. So @forever21 I know you think your untouchable you seriously have fucked with the wrong nigga, your lack of common decency shows you don't respect young creatives who are trying to accomplish there dreams with our ideas, and sense you lack decency I also will do what I have to do to make you respect me and every other designer you have stolen ideas that you couldn't incept on your own from. @vidakush @asherahswimwear @kimikouture let's stand together and not let these giant companies or fake websites and IG profiles continue to theft our hard working ideas. #OurIdeasAreWorthSomething

Una publicación compartida de Charles Smith II (@smiththe2nd) el 5 de Mar de 2017 a la(s) 3:58 PST

Aunado a esto, la marca ha enfrentado demandas por parte de marcas como Puma, luego de que la marca deportiva lanzó en colaboración con Rihanna, una serie de sandalias que han aparecido con el mismo modelo en las tiendas de la cadena de retail. Lo anterior llevó a Puma a demandar a Forever 21 en una corte federal, según trascendidos de TMZ, pues es acusada de copiar al menos tres modelos de productos de la colaboración entre la cantante y la marca alemana.

PUMA POUNCES IN LAWSUIT
FOREVER 21 IS JACKING RIHANNA'S SHOES!
Is it time to boycott Forever 21? pic.twitter.com/IgR3NDFNZ3

— lovelyti (@lovelyti) 1 de abril de 2017