CFAH

Suscríbete a Merca2.0 y accede a más 3,500 artículos exclusivos a suscriptores. Haz clic aquí

Conoce las 123 piezas de Latinoamerica en el shortlist de Press

Share on facebook
Share on linkedin
Share on whatsapp
Share on pinterest
Con un total de 4 mil 470 piezas registradas procedentes de 75 países, Latinoamerica obtuvo 123 nominaciones de Brasil, Argentina, México, Guatemala, Chile y Colombia. Esta categoría tiene como objetivo calificar la publicidad publicada en medios como periódicos, revistas y semanarios.

Internacional.- Con un total de 4 mil 470 piezas registradas procedentes de 75 países, Latinoamerica obtuvo 123 nominaciones de Brasil, Argentina, México, Guatemala, Chile y Colombia. Esta categoría tiene como objetivo calificar la publicidad publicada en medios como periódicos, revistas y semanarios.

Un dato curioso es que durante la edición 2013 del Festival el Grand Prix de esta categoría fue otrogado a una campaña que promovía el iPad mini, la cual argumentaba que el impreso estaba en declive. Sin embargo, este rubro demuestra todo lo contrario con la creatividad de sus piezas.

A continuación te presentamos el shortlist de Press de Latinoamerica.

Campaña Cliente Producto Agencia País
LINGERIE BENDITO FRIO FROZEN FOOD DIM & CANZIAN São Paulo BRAZIL
VIDEO GAME BENDITO FRIO FROZEN FOOD DIM & CANZIAN São Paulo BRAZIL
PIG DE CABRON PEPPER AFRICA São Paulo BRAZIL
LITTLE GIRL FREDDO ICE CREAM Y&R SÃO PAULO BRAZIL
MATHEMATICS CACAU SHOW CHOCOLATE MIAU LEW’LARA\TBWA São Paulo BRAZIL
PAINTING CACAU SHOW CHOCOLATE MIAU LEW’LARA\TBWA São Paulo BRAZIL
JUDITE TEKBOND SUPER GLUE WUNDERMAN BRAZIL São Paulo BRAZIL
NOEMIA TEKBOND SUPER GLUE WUNDERMAN BRAZIL São Paulo BRAZIL
MIRTES TEKBOND SUPER GLUE WUNDERMAN BRAZIL São Paulo BRAZIL
MASTURBATION PHILIPS WALITA / INSINUANTE.COM AUTO COOL IRON REVOLUTION BRASIL Salvador – Bahia BRAZIL
XEROX PHILIPS WALITA / INSINUANTE.COM AUTO COOL IRON REVOLUTION BRASIL Salvador – Bahia BRAZIL
FETICHE PHILIPS WALITA / INSINUANTE.COM AUTO COOL IRON REVOLUTION BRASIL Salvador – Bahia BRAZIL
WOMAN ADCOS COSMETICS ANTI-AGING CREAM REVOLUTION BRASIL Salvador – Bahia BRAZIL
MAN ADCOS COSMETICS ANTI-AGING CREAM REVOLUTION BRASIL Salvador – Bahia BRAZIL
ROAD BAYER BRASIL FLANAX ALMAPBBDO São Paulo BRAZIL
CARPET – WINE BAYER BRASIL CAFIASPIRIN ALMAPBBDO São Paulo BRAZIL
CAR -VASE BAYER BRASIL CAFIASPIRIN ALMAPBBDO São Paulo BRAZIL
SALVADOR SÃO PAULO ALPARGATAS HAVAIANAS ALMAPBBDO São Paulo BRAZIL
RIO SÃO PAULO ALPARGATAS HAVAIANAS ALMAPBBDO São Paulo BRAZIL
BABY SELFIE SAWYER CARTA BRANCA BABY CLOTHES AFRICA São Paulo BRAZIL
BABY SELFIE KIM CARTA BRANCA BABY CLOTHES AFRICA São Paulo BRAZIL
NEW YORK FLYING PET FLYING PET SITE Y&R SÃO PAULO BRAZIL
PARIS FLYING PET FLYING PET SITE Y&R SÃO PAULO BRAZIL
BORA BORA FLYING PET FLYING PET SITE Y&R SÃO PAULO BRAZIL
TO ISTANBUL JEEP JEEP RENEGADE TURBODIESEL LEO BURNETT TAILOR MADE São Paulo BRAZIL
TO BARCELONA JEEP JEEP RENEGADE TURBODIESEL LEO BURNETT TAILOR MADE São Paulo BRAZIL
SÃO PAULO AUDI BRASIL A6 ALLROAD WITH TFSI ENGINE ALMAPBBDO São Paulo BRAZIL
TOKYO AUDI BRASIL A6 ALLROAD WITH TFSI ENGINE ALMAPBBDO São Paulo BRAZIL
MEXICO CITY AUDI BRASIL A6 ALLROAD WITH TFSI ENGINE ALMAPBBDO São Paulo BRAZIL
HYDRANT MITSUBISHI MOTORS ALL NEW OUTLANDER WITH REARVIEW CAMERA AFRICA São Paulo BRAZIL
BUSH MITSUBISHI MOTORS ALL NEW OUTLANDER WITH REARVIEW CAMERA AFRICA São Paulo BRAZIL
GRANDMA VOLKSWAGEN DO BRASIL TOUAREG WITH 4 ZONE CLIMATE CONTROL ALMAPBBDO São Paulo BRAZIL
BROKE UP VOLKSWAGEN DO BRASIL TOUAREG WITH 4 ZONE CLIMATE CONTROL ALMAPBBDO São Paulo BRAZIL
MOVE OUT VOLKSWAGEN DO BRASIL TOUAREG WITH 4 ZONE CLIMATE CONTROL ALMAPBBDO São Paulo BRAZIL
TRAILER VOLKSWAGEN DO BRASIL ACC SYSTEM ALMAPBBDO São Paulo BRAZIL
WOOD VOLKSWAGEN DO BRASIL ACC SYSTEM ALMAPBBDO São Paulo BRAZIL
ROCK VOLKSWAGEN DO BRASIL ACC SYSTEM ALMAPBBDO São Paulo BRAZIL
ICE CREAM STORE MAN LATIN AMERICA VOLKSWAGEN TRUCKS ALMAPBBDO São Paulo BRAZIL
FISH MARKET MAN LATIN AMERICA VOLKSWAGEN TRUCKS ALMAPBBDO São Paulo BRAZIL
FLOWER BOUTIQUE MAN LATIN AMERICA VOLKSWAGEN TRUCKS ALMAPBBDO São Paulo BRAZIL
FRANCE EDITORA TODAS AS CULTURAS TOP DESTINOS ALMAPBBDO São Paulo BRAZIL
GERMANY EDITORA TODAS AS CULTURAS TOP DESTINOS ALMAPBBDO São Paulo BRAZIL
SPAIN EDITORA TODAS AS CULTURAS TOP DESTINOS ALMAPBBDO São Paulo BRAZIL
TWENTY THOUSAND LEAGUES UNDER THE SEA SARAIVA BOOKS F.BIZ São Paulo BRAZIL
METAMORPHOSIS SARAIVA BOOKS F.BIZ São Paulo BRAZIL
TREASURE ISLAND SARAIVA BOOKS F.BIZ São Paulo BRAZIL
THE LITTLE PRINCE SARAIVA BOOKS F.BIZ São Paulo BRAZIL
WAR AND PEACE SARAIVA BOOKS F.BIZ São Paulo BRAZIL
DALAI LAMA X WARREN BUFFETT FORBES FORBES MAGAZINE OGILVY BRASIL São Paulo BRAZIL
MADRE TERESA X BILL GATES FORBES FORBES MAGAZINE OGILVY BRASIL São Paulo BRAZIL
BILL CLINTON GETTY IMAGES 20 YEARS OF GETTY IMAGES ALMAPBBDO São Paulo BRAZIL
SCARLET JOHANSSON GETTY IMAGES 20 YEARS OF GETTY IMAGES ALMAPBBDO São Paulo BRAZIL
PRINCE WILLIAM GETTY IMAGES 20 YEARS OF GETTY IMAGES ALMAPBBDO São Paulo BRAZIL
SWEATER ABRINQ FOUNDATION – SAVE THE CHILDREN INSTITUTIONAL LEW’LARA\TBWA São Paulo BRAZIL
BLUE DRESS ABRINQ FOUNDATION – SAVE THE CHILDREN INSTITUTIONAL LEW’LARA\TBWA São Paulo BRAZIL
PULLOVER ABRINQ FOUNDATION – SAVE THE CHILDREN INSTITUTIONAL LEW’LARA\TBWA São Paulo BRAZIL
THE HIV POSITIVE AD GIV (LIFE SUPPORT GROUP) CORPORATE OGILVY BRASIL São Paulo BRAZIL
CHILDREN I CEPIA HUMAN RIGHTS – CHILD SLAVE LABOUR AFRICA São Paulo BRAZIL
CHILDREN II CEPIA HUMAN RIGHTS – CHILD SLAVE LABOUR AFRICA São Paulo BRAZIL
CHILDREN III CEPIA HUMAN RIGHTS – CHILD SLAVE LABOUR AFRICA São Paulo BRAZIL
BLIND SPOT CHILD SINGULARES NGO – AGAINST ALCOOL F.BIZ São Paulo BRAZIL
BLIND SPOT BRIDGE SINGULARES NGO – AGAINST ALCOOL F.BIZ São Paulo BRAZIL
BLIND SPOT BIKE SINGULARES NGO – AGAINST ALCOOL F.BIZ São Paulo BRAZIL
CREEPY SANTA I PÃO DOS POBRES FOUNDATION CHARITY DDB BRASIL São Paulo BRAZIL
CREEPY SANTA II PÃO DOS POBRES FOUNDATION CHARITY DDB BRASIL São Paulo BRAZIL
CREEPY SANTA III PÃO DOS POBRES FOUNDATION CHARITY DDB BRASIL São Paulo BRAZIL
LUNG BENEFICIÊNCIA PORTUGUESA HOSPITAL ORGAN DONATION DDB BRASIL São Paulo BRAZIL
HEART BENEFICIÊNCIA PORTUGUESA HOSPITAL ORGAN DONATION DDB BRASIL São Paulo BRAZIL
THE HIV POSITIVE AD GIV (LIFE SUPPORT GROUP) CORPORATE OGILVY BRASIL São Paulo BRAZIL
SALVADOR SÃO PAULO ALPARGATAS HAVAIANAS ALMAPBBDO São Paulo BRAZIL
RIO SÃO PAULO ALPARGATAS HAVAIANAS ALMAPBBDO São Paulo BRAZIL
ENERGIL GRANDMOTHER EMS MULTIVITAMIN WE São Paulo BRAZIL
TIGER MP WINES / BODEGAS SALENTEIN WINE NIñA Buenos Aires ARGENTINA
FOX MP WINES / BODEGAS SALENTEIN WINE NIñA Buenos Aires ARGENTINA
BEAR MP WINES / BODEGAS SALENTEIN WINE NIñA Buenos Aires ARGENTINA
BUSINESS DINNER PROCTER & GAMBLE TIDE DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA
GIRL PROCTER & GAMBLE TIDE DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA
LEAD ROLE PROCTER & GAMBLE TIDE DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA
VIDEO CONFERENCE PROCTER & GAMBLE TIDE DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA
PARROT DOS EN UNO LOLLIPOP PROLAM Y&R Santiago CHILE
RAKE DOS EN UNO LOLLIPOP PROLAM Y&R Santiago CHILE
BEES DOS EN UNO LOLLIPOP PROLAM Y&R Santiago CHILE
ROCKSTAR X SENSE MEN X SENSE MEN DE ALL NUTRITION PROLAM Y&R Santiago CHILE
SAILOR X SENSE MEN X SENSE MEN DE ALL NUTRITION PROLAM Y&R Santiago CHILE
FIGHTER X SENSE MEN X SENSE MEN DE ALL NUTRITION PROLAM Y&R Santiago CHILE
MARRIAGE VTR INTERNET WI-FI RANGE EXTENDERS SIMPLE Santiago CHILE
ITCH VTR INTERNET WI-FI RANGE EXTENDERS SIMPLE Santiago CHILE
DAD 1 UNICEF UNICEF OGILVY & MATHER CHILE Santiago CHILE
DAD 2 UNICEF UNICEF OGILVY & MATHER CHILE Santiago CHILE
WEAK UNICEF CORP PROLAM Y&R Santiago CHILE
FATTY UNICEF CORP PROLAM Y&R Santiago CHILE
NERD UNICEF CORP PROLAM Y&R Santiago CHILE
BEDROOM UNE TELECOMUNICACIONES HOME + INSURANCE UNE TBWA\COLOMBIA Bogota COLOMBIA
LIBRARY UNE TELECOMUNICACIONES HOME + INSURANCE UNE TBWA\COLOMBIA Bogota COLOMBIA
SUBMARINE HASBRO PLAY DOH DDB COLOMBIA Bogotá COLOMBIA
TANK HASBRO PLAY DOH DDB COLOMBIA Bogotá COLOMBIA
SCHOOL BUS HASBRO PLAY DOH DDB COLOMBIA Bogotá COLOMBIA
YELLOW LANTERN PELIKAN AMERICAS HIGHLIGHTERS OGILVY GUATEMALA GUATEMALA
AUSTRALIA & NEW ZEALAND DORMIMUNDO INDEPENDENT ADJUSTABLE BED MADE Mexico City MEXICO
COLOMBIA & VENEZUELA DORMIMUNDO INDEPENDENT ADJUSTABLE BED MADE Mexico City MEXICO
PUERTO RICO & CUBA DORMIMUNDO INDEPENDENT ADJUSTABLE BED MADE Mexico City MEXICO
1 BOYFRIEND GARNIER NUTRISSE PUBLICIS MEXICO Mexico City MEXICO
2 JOB GARNIER NUTRISSE PUBLICIS MEXICO Mexico City MEXICO
3 BIG GIRL GARNIER NUTRISSE PUBLICIS MEXICO Mexico City MEXICO
HOT DOG COMBO BAYER ALKA SELTZER BBDO MEXICO MEXICO
RISOTTO POMODORO BAYER ALKA SELTZER BBDO MEXICO MEXICO
DOG’S NUTRITIONAL PYRAMID MARS PETCARE MÉXICO PEDIGREE BBDO MEXICO MEXICO
GOLDEN MARS PEDIGREE BBDO MEXICO MEXICO
GREAT DANE MARS PEDIGREE BBDO MEXICO MEXICO
ENDURO BMW ENDURO HELMET PUBLICIS MEXICO Mexico City MEXICO
RACE BMW RACE HELMET PUBLICIS MEXICO Mexico City MEXICO
LEGEND BMW LEGEND HELMET PUBLICIS MEXICO Mexico City MEXICO
POKER TERRA TRAVEL AND TOURISM DDB MEXICO Mexico City MEXICO
MARLON AND LUIS MEXICAN INSURANCE ASSOCIATION HEALTH INSURANCES OGILVY & MATHER Mexico City MEXICO
ALFREDO AND MATEO MEXICAN INSURANCE ASSOCIATION HEALTH INSURANCES OGILVY & MATHER Mexico City MEXICO
ANA AND GLORIA MEXICAN INSURANCE ASSOCIATION HEALTH INSURANCES OGILVY & MATHER Mexico City MEXICO
KID MINI DON’T TEXT AND DRIVE PUBLICIS MEXICO Mexico City MEXICO
TEENNAGER MINI DON’T TEXT AND DRIVE PUBLICIS MEXICO Mexico City MEXICO
RUSH HOUR NESTLÉ NESCAFÉ MARCEL Mexico City MEXICO
MORNING AT THE OFFICE NESTLÉ NESCAFÉ MARCEL Mexico City MEXICO
COLLEGE SURVIVOR NESTLÉ NESCAFÉ MARCEL Mexico City MEXICO

Suscríbete al contenido premium de Merca2.0

De Madrid a la Ciudad de México, la fuente más confiable de estrategias de mercadotecnia a nivel global. Una mirada a las estrategias de las grandes marcas y las tendencias del consumidor.

Más de 150,000 mercadólogos inscritos en nuestros boletín de noticias diarias.

Premium

Populares

Únete a más de 150,000 lectores

Regístrate a nuestro newsletter en la siguiente forma y recibe a primera hora las noticias más importantes de mercadotecnia, publicidad y medios en tu correo.

Más de Merca2.0

Artículos relacionados