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Adidas has launched a new global brand campaign that aims to tackle the negative effects of pressure in sports. The campaign is inspired by feedback
In a remarkable display of sports fashion merging with triumphant sports history, New Era Cap LLC, a global leader in sports and lifestyle headwear, has proudly introduced the Super Bowl LVIII Champions Collection.
Toyota Motor North America has once again made a splash in the advertising world with their latest Super Bowl LVIII commercial
In a groundbreaking move, the Las Vegas Raiders and Allegiant Stadium are setting new sustainability benchmarks in the world of sports.
Volkswagen of America has unveiled an extended cut of its latest film, “An American Love Story,” in anticipation of its Super Bowl LVIII advertisement, marking a significant milestone in the company’s history in the United States.
The term palleting refers to the use of pallets in the storage and transportation of goods. Pallets, as standardized platforms, are fundamental for streamlining logistics
In an ambitious move to redefine the digital marketing landscape, global creative powerhouse WPP has announced a minority stake acquisition in OH-SO Digital, a cutting-edge
After the failed attempt to present Bard as a rival to ChatGPT earlier this year, Google has decided to give its conversational artificial intelligence engine
OKRs or Objectives and Key Results have become an increasingly popular framework for goal-setting and strategic alignment adopted by high-growth companies like Google, Intel, X and
In a fast-evolving world driven by technological advancements, WPP, one of the world’s largest advertising and marketing communication companies, is taking bold steps to secure its position as an industry leader.
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