
Ads that appeal to fear are designed with a storyline that generates friction and then releases tension through a solution.
According to a study by Yotpo (2020), over 84% of consumers preferer brands whose values align with theirs. Another study by IBM (2022) showed that 44% of consumers choose brands based on their values.
El consumismo, como bien sabemos, se refiere a la compra o adquisiciĂłn de bienes, en la mayorĂa de las veces innecesarios y sin moderaciĂłn.
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