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Cannes Lions: Shortlist completo de Creative Data

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La categoría de Creative Data, que tiene como objetivo demostrar datos impulsado por el uso creativo , la interpretación, análisis o la aplicación de los datos para la ejecución de una campaña. El uso creativo de los datos debe estar en el núcleo de la idea , lo que permite a las marcas contar mejores historias.

Cannes, Lions.- La categoría de Creative Data, que tiene como objetivo demostrar datos impulsado por el uso creativo , la interpretación, análisis o la aplicación de los datos para la ejecución de una campaña. El uso creativo de los datos debe estar en el núcleo de la idea , lo que permite a las marcas contar mejores historias.

En el primer año de esta categoría se registraron 619 piezas procedentes de 49 países.

A continuación el shortlist de Creative Data.

Title Client Product Entrant Company Country Agency Production Company
A01 (Creative Data Enhancement)
9/11 MEMORIAL MUSEUM NATIONAL SEPTEMBER 11TH MEMORIAL AND MUSEUM PERMANENT INTERACTIVE EXHIBITION DESIGN, DEVELOPMENT, AND IMPLEMENTATION LOCAL PROJECTS New York USA LOCAL PROJECTS New York
TWIN SOULS CHARITABLE FOUNDATION “CHANGE ONE LIFE” ADOPTION AWARENESS Y&R Moscow RUSSIA Y&R Moscow
RUN THAT TOWN AUSTRALIAN BUREAU OF STATISTICS CENSUS LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
SPOTLIGHT AUSTRALIAN BUREAU OF STATISTICS CENSUS LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
PROJECT ARCHITEUTHIS U.S. NAVY RECRUITMENT LOWE CAMPBELL EWALD Detroit, MI USA PUZZABILITY New York
VODAFONE BETWEEN US VODAFONE VODAFONE “BETWEEN US” Y&R TEAM RED ISTANBUL TURKEY Y&R TEAM RED ISTANBUL RANDOM WORKS Istanbul
HIDDEN SUGAR RECEIPT COLGATE PALMOLIVE SUGAR ACID NEUTRALIZER TOOTHPASTE RED FUSE COMMUNICATIONS Hong Kong HONG KONG RED FUSE COMMUNICATIONS Hong Kong / Y&R Hong Kong
A02 (Data Driven Insight)
NETFLIX DATA NETFLIX SVOD OGILVY PARIS FRANCE OGILVY PARIS LES TÉLÉCRÉATEURS Paris
IT’S NOT CHEATING WHEN IT’S YOUR DREAM TEAM THE SUN INTEGRATED CAMPAIGN WUNDERMAN London UNITED KINGDOM WUNDERMAN London
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK USA GREY NEW YORK SUGAR CONTENT New York
A03 (Creative Business Data Strategy)
LA DODGERS DIGITAL TRADING ROOM LA DODGERS ONE-OF-A-KIND DIGITAL HUB FOR BASEBALL TEAM TRADING R/GA New York USA R/GA New York
NETFLIX DATA NETFLIX SVOD OGILVY PARIS FRANCE OGILVY PARIS LES TÉLÉCRÉATEURS Paris
SOS SMS MEXICAN RED CROSS ONLINE EMERGENCY SERVICE GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City METRO PRODUCCIONES Mexico City
A04 (Data Storytelling)
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo
YOUR YEAR. DIRECTED BY NIKE+. NIKE NIKE+ APP AKQA London UNITED KINGDOM AKQA Portland BLACK STUDIOS Stockholm
EVERY MAN REMEMBERED ROYAL BRITISH LEGION ROYAL BRITISH LEGION RKCR/Y&R London UNITED KINGDOM RKCR/Y&R London
HOTEL CUP TRIPADVISOR TRIPADVISOR JOHANNES LEONARDO New York USA JOHANNES LEONARDO New York
RUN THAT TOWN AUSTRALIAN BUREAU OF STATISTICS CENSUS LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
GOOGLE YEAR IN SEARCH 2014 GOOGLE GOOGLE SEARCH R/GA LONDON London UNITED KINGDOM R/GA LONDON London ACROSS THE POND London
PROJECT ARCHITEUTHIS U.S. NAVY RECRUITMENT LOWE CAMPBELL EWALD Detroit, MI USA PUZZABILITY New York
BEYOND SCOTT INTEL ULTRABOOK MRM METEORITE London UNITED KINGDOM MRM METEORITE London
SPOTIFY YEAR IN MUSIC SPOTIFY SPOTIFY RAZORFISH New York USA RAZORFISH New York
WORLD OF BELONGING AIRBNB AIRBNB TOOL Santa Monica USA AIRBNB San Francisco TOOL Santa Monica
A05 (Creative Data Visualisation)
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo
YOUR YEAR. DIRECTED BY NIKE+. NIKE NIKE+ APP AKQA London UNITED KINGDOM AKQA Portland BLACK STUDIOS Stockholm
RAISE THE PRIDE TORONTO PFLAG LGBTQ SUPPORT, EDUCATION, AND ADVOCACY J. WALTER THOMPSON CANADA Toronto CANADA J. WALTER THOMPSON CANADA Toronto / SHANTY TOWN Toronto
LUCOZADE SPORT CONDITIONS ZONE LUCOZADE RIBENA SUNTRORY LUCOZADE SPORT GREY LONDON UNITED KINGDOM GREY LONDON
A06 (Data Technology Enhanced Creative (including models/tools/platforms))
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo
CROSSWORD TARGETING MERCEDES-BENZ JAPAN MERCEDES-BENZ BRAND CAMPAIGN 2015 HAKUHODO Tokyo JAPAN HAKUHODO Tokyo HAKUHODO PRODUCT’S Tokyo
TWIN SOULS CHARITABLE FOUNDATION “CHANGE ONE LIFE” ADOPTION AWARENESS Y&R Moscow RUSSIA Y&R Moscow
ALTITUDE DROP SWEDISH MATCH SMOKELESS TOBACCO MING UTILITY AND ENTERTAINMENT GROUP New York USA MING UTILITY AND ENTERTAINMENT GROUP New York / YOUR MAJESTY New York JUMP New York
VODAFONE BETWEEN US VODAFONE VODAFONE “BETWEEN US” Y&R TEAM RED ISTANBUL TURKEY Y&R TEAM RED ISTANBUL RANDOM WORKS Istanbul
MEETING MURILO KIMBERLY CLARK HUGGIES MOOD\TBWA São Paulo BRAZIL MOOD\TBWA São Paulo / THE GOODFELLAS São Paulo LA CASA DE LA MADRE São Paulo
A07 (Use of Real-time Data)
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS MADDEN GIFERATOR GROW Norfolk USA GROW Norfolk
THE ECONOMIST: SMART DATA IN REAL-TIME THE ECONOMIST PROSPECT DRIVE UM London UNITED KINGDOM PROXIMITY LONDON
PHYSICAL COOKIE – REAL-TIME MARKETING AT BRICK’N MORTAR SPONDA CITYCENTER TBWA\HELSINKI FINLAND TBWA\HELSINKI
SKY TIP SKY PAY TV ISOBAR BRAZIL Sao Paulo BRAZIL ISOBAR BRAZIL Sao Paulo
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA R/GA New York
THE LES PAUL SKILL CHECK GIBSON GUITAR GMBH EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION SERVICEPLAN Munich GERMANY SERVICEPLAN Munich SKFILM Munich
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA PREVENTION GPY&R Brisbane AUSTRALIA GPY&R Brisbane
VODAFONE BETWEEN US VODAFONE VODAFONE “BETWEEN US” Y&R TEAM RED ISTANBUL TURKEY Y&R TEAM RED ISTANBUL RANDOM WORKS Istanbul
CHICAGO MARATHON MOVING WORDS LIBERTY MUTUAL INSURANCE AUTO INSURANCE HAVAS WORLDWIDE NEW YORK USA HAVAS WORLDWIDE NEW YORK
A08 (Social Data)
#SENDBADLUCK ALLSTATE ALLSTATE INSURANCE LAPIZ Chicago USA LAPIZ Chicago / LEO BURNETT INTERACTIVE Chicago
THROWN BACK THURSDAYS EXPEDIA ONLINE TRAVEL 180LA Santa Monica USA 180LA Santa Monica
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA PREVENTION GPY&R Brisbane AUSTRALIA GPY&R Brisbane
CHICAGO MARATHON MOVING WORDS LIBERTY MUTUAL INSURANCE AUTO INSURANCE HAVAS WORLDWIDE NEW YORK USA HAVAS WORLDWIDE NEW YORK
A09 (Creative Data Collection & Research)
NETFLIX DATA NETFLIX SVOD OGILVY PARIS FRANCE OGILVY PARIS LES TÉLÉCRÉATEURS Paris
McDONALD’S GERMANY – ECRM EVOLUTION MCDONALD’S GERMANY QUICK SERVICE RESTAURANT TRACK Hamburg GERMANY TRACK Hamburg
A10 (Innovative Use of Data)
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo
PROJECT ARCHITEUTHIS U.S. NAVY RECRUITMENT LOWE CAMPBELL EWALD Detroit, MI USA PUZZABILITY New York
ANTONYMOUS – THE DIGITAL SMOKE BOMB PIRATENPARTEI DEUTSCHLAND ANTONYMOUS – THE DIGITAL SMOKE BOMB SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
VODAFONE BETWEEN US VODAFONE VODAFONE “BETWEEN US” Y&R TEAM RED ISTANBUL TURKEY Y&R TEAM RED ISTANBUL RANDOM WORKS Istanbul
THE GAME REPORT BYTRO LABS GMBH BYTRO LABS GAME DEVELOPING STARTUP SERVICEPLAN Munich GERMANY SERVICEPLAN Munich LUCKY7EVEN ENTERTAINMENT Munich
A11 (Strategic Data Integration)
ONE MINUTE VACATION TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT NON PROFIT ORGANIZATION VML Kansas City USA VML Kansas City
NETFLIX DATA NETFLIX SVOD OGILVY PARIS FRANCE OGILVY PARIS LES TÉLÉCRÉATEURS Paris

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