Se dieron a conocer a los 68 finalistas en el shortlist de la categoría Audio & Radio en el festival de Cannes Lions 2025, donde destacan varias campañas latinoamericanas.
A continuación la lista completa:
Audio & Radio Shortlist
| Cat. No | Title | Brand | Product | Entrant / Idea Creation | Location |
|---|---|---|---|---|---|
| A01 (Use of Audio & Radio as a Medium) | |||||
| A01/006 | FOOTBALL LOVER FM | SO FOOT | SO FOOT | BETC, Paris | FRANCE |
| A01/018 | THE SECOND RELEASE | BILLBOARD ARABIA | BILLBOARD MAGAZINE | SRMG LABS, Riyadh | SAUDI ARABIA |
| A01/020 | THE UNSAFEST JOURNEY – PROPELLER | REFUGEASE | REFUGEASE | HAVAS, London | UNITED KINGDOM |
| A01/025 | LEGAL TRACKS | KWAI | INSTITUTIONAL | BETC HAVAS, Sao Paulo | BRAZIL |
| A01/029 | EXPORT ULTRA COLD CALL BACK SERVICE | EXPORT ULTRA | EXPORT ULTRA BEER | SPECIAL, Auckland | NEW ZEALAND |
| A01/035 | NAME THIS OREO | OREO | OREO | VML, New York | UNITED STATES |
| A01/060 | THE SOUND OF DIVORCE | CALM | CALM | OGILVY ARGENTINA, Buenos Aires | ARGENTINA |
| A02 (Use of Audio & Radio Technology) | |||||
| A02/006 | SENNA, THE VOICE OF AN ICON | GUARANÁ ANTARCTICA | GUARANÁ ANTARCTICA | CPB, São Paulo / AB INBEV, Sao Paulo | BRAZIL |
| A02/007 | HARMONISER | TWIX | TWIX | adam&eveDDB, London | UNITED KINGDOM |
| A02/011 | SPEAK MY LANGUAGE | STC | AUDIO DEVICE | VML, Riyadh | SAUDI ARABIA |
| A02/015 | GAME GUARDIAN | MOVISTAR | ESG | VML, Buenos Aires | ARGENTINA |
| A03 (Voice Activation) | |||||
| A03/008 | SPEAK MY LANGUAGE | STC | AUDIO DEVICE | VML, Riyadh | SAUDI ARABIA |
| A03/009 | NAME THIS OREO | OREO | OREO | VML, New York | UNITED STATES |
| A03/016 | GAME GUARDIAN | MOVISTAR | ESG | VML, Buenos Aires | ARGENTINA |
| A04 (Branded Content/Podcasts) | |||||
| A04/007 | THE FUTURE FAN STAGE | WAY OUT WEST | MUSIC FESTIVAL | NORD DDB, Stockholm | SWEDEN |
| A04/012 | FISHERMEN STORYTELLERS | CORONA | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| A05 (Content Placement) | |||||
| A05/006 | DIRTY MOUTH SPONSORSHIP | CIF | CIF | DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo | BRAZIL |
| A05/012 | STAY TUNED, STAY AWAKE | SHELL | SHELL GAS STATIONS | OGILVY GUATEMALA, Guatemala City | GUATEMALA |
| A06 (Audio-Led Creativity) | |||||
| A06/014 | ROOBADGE | VOLKSWAGEN | AUTOMOTIVE ACCESSORY | DDB SYDNEY | AUSTRALIA |
| A06/026 | ONE SECOND ADS | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| A06/027 | DIRTY MOUTH SPONSORSHIP | CIF | CIF | DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo | BRAZIL |
| A06/042 | SOUNDS RIGHT | MUSEUM FOR THE UNITED NATIONS – UN LIVE, SPOTIFY | MUSIC | AKQA, Copenhagen | DENMARK |
| A06/045 | BURGER TO KING | BURGER KING | BURGER KING | HAPPINESS, AN FCB ALLIANCE, Brussels | BELGIUM |
| A06/053 | THE SOUND OF DIVORCE | CALM | CALM | OGILVY ARGENTINA, Buenos Aires | ARGENTINA |
| B01 (Use of Music) | |||||
| B01/019 | ONE SECOND ADS | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| B01/020 | MEGAN THEE [____] | AMAZON | AMAZON PRIME DAY | AMAZON PRIME VIDEO, Santa Monica | UNITED STATES |
| B01/021 | ME FEAT. ME | NOSOTRAS | NOSOTRAS | DDB CHILE, Santiago | CHILE |
| B02 (Sound Design) | |||||
| B02/017 | THE COLOMBIAN NATIONAL ANTHEM, PERFORMED BY ITS BIODIVERSITY. | SURA | SURA | McCANN, Bogota | COLOMBIA |
| B03 (Script) | |||||
| B03/001 | WHAT’S GUCCI? | HANSA PILSENER | HANSA PILSENER | JOE PUBLIC UNITED, Sandton | SOUTH AFRICA |
| B03/002 | OKRRR | HANSA PILSENER | HANSA PILSENER | JOE PUBLIC UNITED, Sandton | SOUTH AFRICA |
| B03/003 | SPILL THE TEA | HANSA PILSENER | HANSA PILSENER | JOE PUBLIC UNITED, Sandton | SOUTH AFRICA |
| B03/056 | 1. HIGH ENERGY INTERN | FUSION ENERGY DRINK | ENERGY DRINK | DAVID, Madrid | SPAIN |
| B03/057 | 2. HIGH ENERGY BOYFRIEND | FUSION ENERGY DRINK | ENERGY DRINK | DAVID, Madrid | SPAIN |
| B03/058 | 3. HIGH ENERGY DAD | FUSION ENERGY DRINK | ENERGY DRINK | DAVID, Madrid | SPAIN |
| B04 (Casting & Performance) | |||||
| B04/026 | CHILL ENOUGH | COORS LIGHT | COORS LIGHT | ALMA ADVERTISING AGENCY, Miami | UNITED STATES |
| B04/027 | COLD DETECTOR | COORS LIGHT | COORS LIGHT | ALMA ADVERTISING AGENCY, Miami | UNITED STATES |
| B04/028 | MOUNTAIN COLD | COORS LIGHT | COORS LIGHT | ALMA ADVERTISING AGENCY, Miami | UNITED STATES |
| B04/031 | FISHERMEN STORYTELLERS | CORONA | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| C01 (Local Brand) | |||||
| C01/001 | VOICE OF GEORGIA | BANK OF GEORGIA | FOOTBALL SPONSORSHIP | BANK OF GEORGIA, Tbilisi | GEORGIA |
| C01/017 | UNLUCKY MENTIONS | CRIS-SAL | SALT CRIS-SAL | PARADAIS DDB, Guayaquil | ECUADOR |
| C02 (Challenger Brand) | |||||
| C02/004 | BURGER TO KING | BURGER KING | BURGER KING | HAPPINESS, AN FCB ALLIANCE, Brussels | BELGIUM |
| C03 (Single-Market Campaign) | |||||
| C03/004 | THE SECOND RELEASE | BILLBOARD ARABIA | BILLBOARD MAGAZINE | SRMG LABS, Riyadh | SAUDI ARABIA |
| C04 (Social Behaviour) | |||||
| C04/013 | THE SECOND RELEASE | BILLBOARD ARABIA | BILLBOARD MAGAZINE | SRMG LABS, Riyadh | SAUDI ARABIA |
| C04/026 | HARMONISER | TWIX | TWIX | adam&eveDDB, London | UNITED KINGDOM |
| C05 (Use of Humour) | |||||
| C05/007 | FOOTBALL LOVER FM | SO FOOT | SO FOOT | BETC, Paris | FRANCE |
| C05/017 | THE LUCKY NUMBER | HEINEKEN | HEINEKEN | LEPUB, Milan | ITALY |
| C05/019 | DIRTY MOUTH SPONSORSHIP | CIF | CIF | DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo | BRAZIL |
| C05/020 | FROM HURT TO HIT | BRAHMA | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| C05/022 | MOMENTS OF GLORY | NO UGLY | NO UGLY SPORT | DROGA5 ANZ, PART OF ACCENTURE SONG, Auckland | NEW ZEALAND |
| C05/032 | COLD ACTIVATED ANNOUNCERS | COORS LIGHT | COORS LIGHT | ALMA ADVERTISING AGENCY, Miami | UNITED STATES |
| C06 (Breakthrough on a Budget) | |||||
| C06/006 | THE 26TH MINUTE | DUBLIN SAMARITANS | SAMARITANS VOLUNTEER RECRUITMENT | DROGA5, PART OF ACCENTURE SONG, Dublin | IRELAND |
| C06/016 | DANCING WASHERS | WHIRLPOOL | WHIRLPOOL | VML, Mexico City | MEXICO |
| C07 (Corporate Purpose & Social Responsibility) | |||||
| C07/003 | STREET ART SCHOOL | POSCA | PAINT MARKERS | TBWA\PARIS | FRANCE |
| C07/010 | ME FEAT. ME | NOSOTRAS | NOSOTRAS | DDB CHILE, Santiago | CHILE |
| C07/015 | SOUNDS RIGHT | MUSEUM FOR THE UNITED NATIONS – UN LIVE, SPOTIFY | MUSIC | AKQA, Copenhagen | DENMARK |
| C07/016 | THE MIDLIFE CHECK | HARLEY DAVIDSON | MOTORCYCLES | FP7 McCANN, Dubai / McCANN HEALTH, Dubai | UNITED ARAB EMIRATES |
| C09 (Cultural Engagement) | |||||
| C09/003 | EQUAL COMMUNICATION | TERRE DES FEMMES | TERRE DES FEMMES | SCHOLZ & FRIENDS, Hamburg | GERMANY |
| C09/014 | AUTISM ROCKS | EUROFARMA/UNICORNS & UNICORNS/CHERAB FOUNDATION | SPEECH THERAPY VIDEO GAME | AREA 23, AN IPG HEALTH COMPANY, New York | UNITED STATES |
| C09/016 | ME FEAT. ME | NOSOTRAS | NOSOTRAS | DDB CHILE, Santiago | CHILE |
| C09/017 | MUSIC OVER NOISE | BILLBOARD | INSTITUTIONAL | LEPUB, Sao Paulo | BRAZIL |
| C09/027 | STAY TUNED, STAY AWAKE | SHELL | SHELL GAS STATIONS | OGILVY GUATEMALA, Guatemala City | GUATEMALA |
| D01 (Consumer Goods) | |||||
| D01/031 | THE LUCKY NUMBER | HEINEKEN | HEINEKEN | LEPUB, Milan | ITALY |
| D01/032 | ONE SECOND ADS | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| D01/034 | FROM HURT TO HIT | BRAHMA | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| D06 (Consumer Services/Business to Business) | |||||
| D06/015 | DELIVEREASY CRIPPLED PIGEONS | DELIVEREASY | FOOD DELIVERY SERVICE | COLENSO BBDO, Auckland | NEW ZEALAND |
| D07 (Not-for-Profit / Charity / Government) | |||||
| D07/022 | AIR RAID ALARM CLOCK | RAZOM | RAZOM | OFFICER AND GENTLEMAN, Madrid / ARRIBA! MEDIA GROUP, Kharkiv / FABS ROBOTICS, Madrid / GOLOSO CREATIVE STUDIO, Madrid | SPAIN / UKRAINE |
| D07/025 | SOUNDS RIGHT | MUSEUM FOR THE UNITED NATIONS – UN LIVE, SPOTIFY | MUSIC | AKQA, Copenhagen | DENMARK |
| D07/026 | THE 26TH MINUTE | DUBLIN SAMARITANS | SAMARITANS VOLUNTEER RECRUITMENT | DROGA5, PART OF ACCENTURE SONG, Dublin | IRELAND |
Campañas latinoamericanas destacadas en la categoría Audio & Print
México destaca con solo una campaña en esta categoría “Dancing Washers” de Whirpool de la agencias VML México.
| Cat. No | Title | Brand | Product | Entrant / Idea Creation | Location |
|---|---|---|---|---|---|
| A01/025 | LEGAL TRACKS | KWAI | INSTITUTIONAL | BETC HAVAS, Sao Paulo | BRAZIL |
| A01/060 | THE SOUND OF DIVORCE | CALM | CALM | OGILVY ARGENTINA, Buenos Aires | ARGENTINA |
| A02/006 | SENNA, THE VOICE OF AN ICON | GUARANÁ ANTARCTICA | GUARANÁ ANTARCTICA | CPB, São Paulo / AB INBEV, Sao Paulo | BRAZIL |
| A02/015 | GAME GUARDIAN | MOVISTAR | ESG | VML, Buenos Aires | ARGENTINA |
| A03/016 | GAME GUARDIAN | MOVISTAR | ESG | VML, Buenos Aires | ARGENTINA |
| A04/012 | FISHERMEN STORYTELLERS | CORONA | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| A05/006 | DIRTY MOUTH SPONSORSHIP | CIF | CIF | DROGA5 / UNILEVER BRASIL, Sao Paulo | BRAZIL |
| A05/012 | STAY TUNED, STAY AWAKE | SHELL | SHELL GAS STATIONS | OGILVY GUATEMALA, Guatemala City | GUATEMALA |
| A06/026 | ONE SECOND ADS | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| A06/027 | DIRTY MOUTH SPONSORSHIP | CIF | CIF | DROGA5 / UNILEVER BRASIL, Sao Paulo | BRAZIL |
| A06/053 | THE SOUND OF DIVORCE | CALM | CALM | OGILVY ARGENTINA, Buenos Aires | ARGENTINA |
| B01/019 | ONE SECOND ADS | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| B01/021 | ME FEAT. ME | NOSOTRAS | NOSOTRAS | DDB CHILE, Santiago | CHILE |
| B02/017 | THE COLOMBIAN NATIONAL ANTHEM, PERFORMED BY ITS BIODIVERSITY. | SURA | SURA | McCANN, Bogota | COLOMBIA |
| B04/031 | FISHERMEN STORYTELLERS | CORONA | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| C01/017 | UNLUCKY MENTIONS | CRIS-SAL | SALT CRIS-SAL | PARADAIS DDB, Guayaquil | ECUADOR |
| C05/019 | DIRTY MOUTH SPONSORSHIP | CIF | CIF | DROGA5 / UNILEVER BRASIL, Sao Paulo | BRAZIL |
| C05/020 | FROM HURT TO HIT | BRAHMA | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| C06/016 | DANCING WASHERS | WHIRLPOOL | WHIRLPOOL | VML, Mexico City | MEXICO |
| C07/010 | ME FEAT. ME | NOSOTRAS | NOSOTRAS | DDB CHILE, Santiago | CHILE |
| C09/017 | MUSIC OVER NOISE | BILLBOARD | INSTITUTIONAL | LEPUB, Sao Paulo | BRAZIL |
| C09/027 | STAY TUNED, STAY AWAKE | SHELL | SHELL GAS STATIONS | OGILVY GUATEMALA, Guatemala City | GUATEMALA |
| D01/032 | ONE SECOND ADS | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
| D01/034 | FROM HURT TO HIT | BRAHMA | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL |
Los ganadores se darán a conocer el lunes 16 a las 9:00 PM, hora de Cannes, Francia.
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