Ya están los finalistas de 14 categorías del Festival Internacional de Creatividad Cannes Lions 2023.
Se trata de los trabajos que competirán por lo leones en Design, Digital Craft, Direct, Entertainment, Entertainment for Gaming, Film Craft, Industry Craft, Media, Outdoor, Print,Radio, Social & Influencer, PR y Health & Wellness.
Además, desde comienzos de junio, ya se conocían los finalistas en Titanium, Glass e Innovation.
Los nuevos finalistas de hispanoamérica son más de 500, con Brasil liderando. Por detrás, hay campañas de España, Argentina, Colombia, México, Perú, Portugal, Chile, Guatemala, Panamá, Uruguay, Puerto Rico, Honduras, Costa Rica y Ecuador. También se incluye a Estados Unidos hispano.
DESIGN
A01 (Creation of a New Brand Identity)
- Eart 4, de AlmapBBDO, Sao Paulo para B3 Stock Exchange & United Nations Global Compact EART4 BRASIL
- Neo icarus, de AKQA Coala.Lab, Sao Paulo para Abebe Bikila Neo Icarus Album BRASIL
A02 (Rebrand / Refresh of an Existing Brand)
- New David Id, de David, Madrid para David Creative agency ESPAÑA
A03 (Design-driven Effectiveness)
- The Cost Of Gold, de DM9, Sao Paulo para Urihi Yanomami Associação Urihi Yanomami BRASIL
- Nativa Meter, de L&C, New York para Bavaria Cerveza Nativa ESTADOS UNIDOS
- The autism journey, de Africa Creative DDB, Sao Paulo para Telefonica”s Vivo Online Tool BRASIL
B01 (Posters)
- The unimaginable return, de Dentsu Creative, Lisbon para Jardim Sonoro Electronic music festival PORTUGAL
- Ballots against bullets – survivors, de Alma DDB, Florida para Change The Ref Service ESTADOS UNIDOS
- The future is black, de FCB, Sao Paulo para Raça Magazine Raça 25 years BRASIL
B03 (Promotional Item Design)
- The dirtiest cup, de PS21, Madrid para Libero Libero magazine ESPAÑA
- Sign soup, de Beso by LLYC, México City para La moderna Sign soup MÉXICO
B04 (Publications & Editorial Design)
- Budmag, de Wieden+Kennedy, Sao Paulo / Wieden+Kennedy, New York para Budweiser Budweiser BRASIL / ESTADOS UNIDOS
B05 (Books)
- Brick Book, de This Is Pacifica, Porto para Primosfera Architecture book PORTUGAL
B06 (Data Visualisation)
- Noise Neutral, de FCB, Sao Paulo para Tegra Incorporadora & Partners Noise Neutral BRASIL
B08 (Special Editions & Bespoke Items)
- The dirtiest cup, de PS21, Madrid para Libero Libero magazine ESPAÑA
- The cost of gold, de DM9, Sao Paulo para Urihi yanomami associação Urihi yanomami BRASIL
C04 (Social Media Design)
- My spotify. So playful, de Soko, Sao Paulo para Spotify Spotify BRASIL
- The year of the armpit, de Leo Burnett, Madrid para Old spice Old spice ESPAÑA
D01 (Retail Environment & Experience Design)
- Redesigning For E-Nclusion , de Fahrenheit DDB, Lima para Plaza Vea Plaza Vea PERÚ
D02 (Point of Sale, Consumer Touchpoints & In-store Collateral)
- Life Extending Stickers, de Grey Colombia, Bogotá para Makro Makro supermarkets COLOMBIA
D05 (Wayfinding & Signage)
- The Greatest Guide To Jochos & Burgers, de Vectorb McCann, México City / Performance ART, Toronto para Bimbo Bimbo buns MÉXICO / CANADÁ
E02 (Drinks)
- Quilmes Coincidences World Cup Can, de AB INBEV, Buenos Aires / Draftline, Buenos Aires para Quilmes Beer ARGENTINA
E06 (Special Editions & Promotional Packaging)
- A nonuya story, de AB INBEV, Bogotá / Buentipo Anchor, Bogota para Club colombia Club colombia gold COLOMBIA
- Laliga kick off, de Ogilvy, Madrid para Laliga Unboxing ESPAÑA
F04 (Medical Products)
- Mouthpad^, de Wunderman Thompson, Lima / Augmental, San Francisco para Augmental Mouthpad^ PERÚ / ESTADOS UNIDOS
- Trucss, de Africa Creative DDB, Sao Paulo para Trucss Institutional BRASIL
DIGITAL CRAFT
A03 (Motion Graphics Design & Animation)
- Heinz Spooky Ingredients de Soko, Sao Paulo para Heinz Tomato Ketchup Heinz BRASIL
- Qrece de AlmapBBDO, Sao Paulo para Quaker Oats BRASIL
A06 (UX & Journey Design)
- E-Nterpreters Season 2 de Fahrenheit DDB, Lima para Pilsen Callao AB INBEV PERÚ
B02 (Real-time Contextual Content)
- Kickin´ Rights Cup de APDHE, Madrid / Manifiesto, Madrid para Not-For-Profit & Charity APDHE ESPAÑA
- Transparency Card de AKQA, Sao Paulo para Transparency Card Congresso Em Foco BRASIL
C02 (Real-time Usage & Targeting)
- Alexa Test Drive de Ogilvy, São Paulo para IX3 BMW BRASIL
C04 (Curation of Data)
- Transparency Card de AKQA, Sao Paulo para Transparency Card Congresso Em Foco BRASIL
- Never Done Evolving Feat Serena de AKQA, Sao Paulo / AKQA, Portland / AKQA, Melbourne para Nike BRASIL / ESTADOS UNIDOS / AUSTRALIA
D01 (Innovative Use of Technology)
- Mouthpad^ de Wunderman Thompson, Lima / Augmental, San Francisco para Mouthpad^ Augmental PERÚ / ESTADOS UNIDOS
- Never Done Evolving Feat Serena de AKQA, Sao Paulo / AKQA, Portland / AKQA, Melbourne para Nike BRASIL / ESTADOS UNIDOS / AUSTRALIA
- The Smart Legacy de DDB Centro, Guatemala City / El Taier DDB, Guatemala para The Smart Legacy Ifthen GUATEMALA
D02 (Native & Built-in Feature Integration)
- Coca-Cola Magic Audios de Ogilvy, São Paulo para Coca-Cola and Coca-Cola No Sugar BRASIL
D04 (Metaverse, New Realities & Emerging Tech)
- V-land de Dentsu Creative, México City para Saba Period Care Products SABA MÉXICO
- Non-Mineable Land de AlmapBBDO, Sao Paulo para Amazone-Se, Centro De Trabalho Indigenista BRASIL
- The Smart Legacy de DDB Centro, Guatemala City / EL TAIER DDB, Guatemala para The Smart Legacy Ifthen GUATEMALA
DIRECT
A01 (Food & Drink)
- The Tax Free Bagel de Gut, Miami para Cream Cheese Philadelphia ESTADOS UNIDOS
- Heaven Fish de Ogilvy Honduras, Tegucigalpa para Farmed Fish For Export Regal Spring HONDURAS
- Real Virtual Beauty de Lola Mullenlowe, Madrid para Dove Soap ESPAÑA
- Daniel’s Apartment de Sra. Rushmore, Madrid para HIV Stigma VIIV Healthcare ESPAÑA
A05 (Retail)
- The Burger That Could Not Be de TBWAEspaña, Madrid para McDonald’s ESPAÑA
- World Cup Delivery de Gut, Buenos Aires para Pedidos Ya ARGENTINA
A08 (Consumer Services / Business to Business)
- Other MC’s de Africa Creative DDB, Sao Paulo para Heinz Pickles Ketchup BRASIL
- Receipts To Keep [Fighting] de Grey, Sao Paulo para Racismo Zero University Zumbi BRASIL
A09 (Not-for-profit / Charity / Government)
- The Postponed Day de Grey Argentina, Buenos Aires para LALCEC Argentina
B01 (Mailing / Programmatic Mail)
- World Cup Delivery de Gut, Buenos Aires para Pedidos Ya ARGENTINA
B02 (Use of Ambient Media: Small Scale)
- The Cost Of Gold de DM9, Sao Paulo para Urihi Yanomami Associação BRASIL
B05 (Use of Print / Outdoor)
- The Best-Seller Constitution de Gut, Sao Paulo para Mercado Libre BRASIL
C01 (Data-Driven Direct Strategy)
- The Postponed Day de Grey Argentina, Buenos Aires para LALCEC ARGENTINA
C03 (Use of Real-time Data)
- Transparency Card de AKQA, Sao Paulo para Transparency Card Congresso Em Foco BRASIL
C04 (Metaverse, New Realities & Emerging Tech)
- Corruption City de Grey Colombia, Bogotá para Publimetro COLOMBIA
- The Smart Legacy de DDB Centro, Guatemala City / El Taier DDB, Guatemala para The Smart Legacy Ifthen GUATEMALA
C05 (Gaming)
- Doritos Crunch Cancellation de TBWAEspaña, Madrid para Doritos Pepsico ESPAÑA
D03 (Use of Social Platforms)
- Influencers’ Friends de DDB Colombia, Bogota para Poker Beer COLOMBIA
D04 (Real-time Response)
- The Best-Seller Constitution de Gut, Sao Paulo para Mercado Libre BRASIL
- World Cup Delivery de Gut, Buenos Aires para Pedidos Ya ARGENTINA
- Transparency Card de AKQA, Sao Paulo para Transparency Card Congresso Em Foco BRASIL
E03 (Experience Design)
- Laliga Kick Off de Ogilvy, Madrid para Unboxing Laliga ESPAÑA
E04 (Launch / Re-launch)
- Heaven Fish de Ogilvy Honduras, Tegucigalpa para Farmed Fish For Export Regal Spring HONDURAS
E05 (Personalised Campaigns)
- Freedom Comes In All Sizes. de Gut, Buenos Aires para Mercado Libre ARGENTINA
F01 (Local Brand)
- Unofficial Goals de David, Bogotá para Aguila Beer COLOMBIA
F03 (Single-market Campaign)
- The Postponed Day de Grey Argentina, Buenos Aires para LALCEC ARGENTINA
- The Cast-Away de AlmapBBDO, Sao Paulo para Un Global Compact BRASIL
F04 (Social Behaviour)
- A Promo No Body’s Heard Of de Leo Burnett Panamá, para McDonald’s PANAMÁ
- Beck’s
ENTERTAINMENT
A02 (Non-fiction Film: Up to 5 minutes)
- Pepe “The Mute” de OGILVY, Madrid para CRUZCAMPO CRUZCAMPO ESPAÑA
A03 (Fiction Film: 5-30 minutes)
- Captain Olson de TBWAESPAÑA, Madrid para RONALD MCDONALD CHILDREN’S FOUNDATION RONALD MCDONALD CHILDREN’S FOUNDATION ESPAÑA
- buscapé. Back to the city of god. de VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G TELEFÓNICA VIVO & MOTOROLA BRASIL
- Table For 3 de GRUPOIDEX, Elche para CROP GROWTH SOLUTIONS STOLLER EUROPE ESPAÑA
A08 (Audio Content)
- Corrido Of Duty de ARCHER TROY, México City / ACTIVISION BLIZZARD MÉXICO, México City para CALL OF DUTY: MODERN WARFARE II CALL OF DUTY MÉXICO
B01 (Live Entertainment)
- Live From The Upside Down de OBSERVATORY, Los Angeles / FRITO-LAY, Plano / NETFLIX, Los Angeles / SLAP GLOBAL, New York para DORITOS AND STRANGER THINGS 4 DORITOS / NETFLIX BRAND PARTNERSHIPS ESTADOS UNIDOS
- 900 Minutes For Equality de WE BELIEVERS, New York para CORONA CORONA ESTADOS UNIDOS
C02 (Influencer & Co-Creation)
- Influencers’ Friends de DDB COLOMBIA, Bogota para POKER BEER POKER COLOMBIA
- Unbreakable Courts de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BUDWEISER BRASIL
- The Cast-Away de ALMAPBBDO, Sao Paulo para UN GLOBAL COMPACT UN GLOBAL COMPACT BRASIL
D01 (Brand Partnerships, Sponsorships & Collaborations)
- Inflation Proof Prize de GUT, Buenos Aires para MERCADO PAGO INVESTMENTS MERCADO PAGO ARGENTINA
- Christmas Always Finds Its Way de GREY, New York / GREY ARGENTINA, Buenos Aires / GREY, London para COCA-COLA COCA-COLA ESTADOS UNIDOS / ARGENTINA / UNITED KINGDOM
- The CEO de GUT, Buenos Aires para NOBLEX TV 4K NOBLEX/ PARAMOUNT+ ARGENTINA
D02 (Partnerships with Talent)
- Blind Seats de MULLENLOWE SSP3, México City para SEATS FOR ALL (ASIENTOS PARA TODOS). MUSIC VIBE & FUN TICKET MÉXICO
- Influencers’ Friends de DDB COLOMBIA, Bogota para POKER BEER POKER COLOMBIA
- 900 Minutes For Equality de WE BELIEVERS, New York para CORONA CORONA ESTADOS UNIDOS
- Unfilter México de GUT, México City para CORONA CORONA MÉXICO
E01 (Diversity & Inclusion in Entertainment)
- Blind Seats de MULLENLOWE SSP3, México City para SEATS FOR ALL (ASIENTOS PARA TODOS). MUSIC VIBE & FUN TICKET MÉXICO
E04 (Social Behaviour & Cultural Insight)
- Blind Seats de MULLENLOWE SSP3, México City para SEATS FOR ALL (ASIENTOS PARA TODOS). MUSIC VIBE & FUN TICKET MÉXICO
- La Chingada de ISLA REPUBLICA, México City para XTRA FLAMIN HOT PEPSICO FLAMIN HOT MÉXICO
- Tr For Teacher de FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo para NAVNEET NAVNEET INDIA / BRASIL
- Unfilter México de GUT, México City para CORONA CORONA MÉXICO
ENTERTAINMENT FOR GAMING
A02 (Live Broadcast / Live Streaming)
- SOS TOMATOES de GUT, Sao Paulo para HEINZ BRASIL
- READY PLAYER MOM de MRM, Madrid para ENTEROGERMINA ESPAÑA
- LOS SANTOS +3ºC de VMLY&R, Sao Paulo para GREENPEACE BRASIL
- MISSION: WHOPPER de DAVID, Sao Paulo / DAVID, Buenos Aires para BURGER KING BRASIL / ARGENTINA
B01 (Live Gaming Experience)
- GAMEPAY de SANCHO BBDO, Bogota para EXITO COLOMBIA
- VETERUNS de GUT, Los Angeles para CALL OF DUTY ENDOWMENT ESTADOS UNIDOS
- LOS SANTOS +3ºC de VMLY&R, Sao Paulo para GREENPEACE BRASIL
B02 (Live Service Games, New Realities & Emerging Tech)
- THE GAMING CAP de VMLY&R, Sao Paulo para DELL TECHNOLOGIES BRASIL
B04 (Brand Integration for Games)
- LOS SANTOS +3ºC de VMLY&R, Sao Paulo para GREENPEACE BRASIL
B05 (Use of Gaming / Streaming Platforms)
- VETERUNS de GUT, Los Angeles para CALL OF DUTY ENDOWMENT ESTADOS UNIDOS
- ROYALTY FREE BOTS de DAVID, Bogotá para BUDWEISER COLOMBIA
C01 (Community Management / Social Engagement)
- BURGER GLITCH de DAVID, Sao Paulo para BURGER KING BRASIL
C02 (Influencer & Co-Creation)
- VANGUARDS OF PHOTOGRAPHY de GUT, Miami para ACTIVISION – CALL OF DUTY VANGUARD ESTADOS UNIDOS
D01 (Brand Partnerships, Sponsorships & Collaborations)
- AMONGNUGGETS de BBDO CHILE, Santiago de Chile para SUPER POLLO CHILE
D02 (Partnerships with Gaming Talent)
- READY PLAYER MOM de MRM, Madrid para ENTEROGERMINA ESPAÑA
E01 (Diversity & Inclusion in Gaming)
- GAME-HER de SOKO, Sao Paulo para GUARANÁ ANTARCTICA BRASIL
- REAL VIRTUAL BEAUTY de LOLA MULLENLOWE, Madrid para DOVE ESPAÑA
- THE GAMING CAP de VMLY&R, Sao Paulo para DELL TECHNOLOGIES BRASIL
E02 (Innovation in Gaming)
- DORITOS CRUNCH CANCELLATION de TBWAESPAÑA, Madrid para PEPSICO ESPAÑA
- THE GAMING CAP de VMLY&R, Sao Paulo para DELL TECHNOLOGIES BRASIL
- E-NTERPRETERS SEASON 2 de FAHRENHEIT DDB, Lima para AB INBEV PERÚ
E04 (Social Behaviour & Cultural Insight)
- BURGER GLITCH de DAVID, Sao Paulo para BURGER KING BRASIL
- BUFF YOUR MAIN de ALMAPBBDO, Sao Paulo para UBISOFT BRASIL
E05 (Breakthrough on a Budget)
- UNBANNED ARMBAND de ALMAPBBDO, Sao Paulo para ALL OUT BRASIL
ENTERTAINMENT FOR MUSIC
A01 (Excellence in Music Video)
- EL APAGÓN, AQUÍ VIVE GENTE de RIMAS ENTERTAINMENT LLC, San Juan para BAD BUNNY PUERTO RICO
- ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK de TIKTOK, Sao Paulo / COLUMBIA RECORDS, New York / MOTOMAMI, Barcelona para TIKTOK LIVE BRASIL / ESTADOS UNIDOS / ESPAÑA
A02 (Brand or Product Integration into Music Content)
- LIVE FROM THE UPSIDE DOWN de OBSERVATORY, Los Angeles / FRITO-LAY, Plano / NETFLIX, Los Angeles / SLAP GLOBAL, New York para DORITOS AND STRANGER THINGS 4 ESTADOS UNIDOS
B01 (Live Music Experience)
- LIVE FROM THE UPSIDE DOWN de OBSERVATORY, Los Angeles / FRITO-LAY, Plano / NETFLIX, Los Angeles / SLAP GLOBAL, New York para DORITOS AND STRANGER THINGS 4 ESTADOS UNIDOS
B02 (Metaverse, New Realities & Emerging Tech)
- NEO ICARUS de AKQA COALA.LAB, Sao Paulo para NEO ICARUS ALBUM BRASIL
C01 (Fan Engagement / Community Building)
- ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK de TIKTOK, Sao Paulo / COLUMBIA RECORDS, New York / MOTOMAMI, Barcelona para TIKTOK LIVE BRASIL / ESTADOS UNIDOS / ESPAÑA
C02 (Influencer & Co-Creation)
- FILES OF FREEDOM de GUT, Sao Paulo para MERCADO LIBRE BRASIL
- SAVE THE FAVELA de BETC HAVAS, Sao Paulo para A MOVEMENT OF THE MUSIC INDUSTRY AGAINST POLICE VIOLENCE BRASIL
D02 (Partnerships with Music Talent)
- LIVE FROM THE UPSIDE DOWN de OBSERVATORY, Los Angeles / FRITO-LAY, Plano / NETFLIX, Los Angeles / SLAP GLOBAL, New York para DORITOS AND STRANGER THINGS 4 ESTADOS UNIDOS
- FILES OF FREEDOM de GUT, Sao Paulo para MERCADO LIBRE BRASIL
- ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK de TIKTOK, Sao Paulo / COLUMBIA RECORDS, New York / MOTOMAMI, Barcelona para TIKTOK LIVE BRASIL / ESTADOS UNIDOS / ESPAÑA
E04 (Social Behaviour & Cultural Insight)
- THE ANTI NARCO CORRIDOS de PUBLICIS CONSEIL, Paris / PUBLICIS MÉXICO, México City para RSF – REPORTERS SANS FRONTIÈRES FRANCE / MÉXICO
- LOVE IN AMORFINOS de PARADAIS DDB, Guayaquil para XTRIM MUSIC ECUADOR
ENTERTAINMENT FOR SPORT
A01 (Film Series and Audio)
- LEA de OGILVY, São Paulo para KOTEX BRASIL
- SHOUT de VMLY&R MÉXICO, México City para MOVISTAR MÉXICO
A02 (Live Broadcast / Live Streaming)
- THE EXILED TEAM de AFRICA CREATIVE DDB, Sao Paulo para INSTITUTIONAL BRASIL
A04 (Brand Storytelling)
- TOM BRADY’S LETTER de SLAP GLOBAL, New York para UNDER ARMOUR ESTADOS UNIDOS
B01 (Sports Live Experience)
- THE FORGOTTEN TEAM de DENTSU CREATIVE, Lisbon para FOOTBALL JERSEY PORTUGAL
B02 (Metaverse, New Realities & Emerging Tech)
- NEVER DONE EVOLVING FEAT SERENA de AKQA, Sao Paulo / AKQA, Portland / AKQA, Melbourne para NIKE BRASIL / ESTADOS UNIDOS / AUSTRALIA
B04 (360 Integrated Brand Experience)
- THE EXILED TEAM de AFRICA CREATIVE DDB, Sao Paulo para INSTITUTIONAL BRASIL
C01 (Fan Engagement / Distribution Strategy)
- THE FORGOTTEN TEAM de DENTSU CREATIVE, Lisbon para FOOTBALL JERSEY PORTUGAL
- THE EXILED TEAM de AFRICA CREATIVE DDB, Sao Paulo para INSTITUTIONAL BRASIL
C02 (Influencer & Co-creation)
- UNHIDE THE FANS de VMLY&R, Madrid para CSR ESPAÑA
D01 (Brand Partnerships, Sponsorships & Collaborations)
- MOTHER de DDB ESPAÑA, Madrid para CORPORATE SOCIAL RESPONSIBILITY (CSR) ESPAÑA
- THE NAME CONFUSION de REPUBLICA HAVAS, Miami para A.L.M.A. / RACING CLUB ESTADOS UNIDOS
- SECOND OPPORTUNITY LEAGUE de WE BELIEVERS, New York para CORONA ESTADOS UNIDOS
- THE EXILED TEAM de AFRICA CREATIVE DDB, Sao Paulo para INSTITUTIONAL BRASIL
- BLACK COACHES de VMLY&R, Sao Paulo para VIVO / BRASIL’S NATIONAL TEAM SPONSORSHIP BRASIL
D02 (Partnerships with Sports Talent)
- TOM BRADY”S LETTER de SLAP GLOBAL, New York para UNDER ARMOUR ESTADOS UNIDOS
- CHAMPIONS LEAGUE CRASHERS de SLAP GLOBAL, New York para LAY”S ESTADOS UNIDOS
- FROM MEMES TO DREAMS de GUT, Miami para CHICKEN ESTADOS UNIDOS
- SECOND OPPORTUNITY LEAGUE de WE BELIEVERS, New York para CORONA ESTADOS UNIDOS
E01 (Diversity & Inclusion in Sport)
- AUF EQUALITY CUP de ASOCIACION URUGUAYA DE FUTBOL (AUF), Montevideo / CAMARATBWA, Montevideo para AUF URUGUAY
- MOTHER de DDB ESPAÑA, Madrid para CORPORATE SOCIAL RESPONSIBILITY (CSR) ESPAÑA
- LEA de OGILVY, São Paulo para KOTEX BRASIL
- SECOND OPPORTUNITY LEAGUE de WE BELIEVERS, New York para CORONA ESTADOS UNIDOS
- BLACK COACHES de VMLY&R, Sao Paulo para VIVO/BRASIL’S NATIONAL TEAM SPONSORSHIP BRASIL
E02 (Innovation in Sport)
- THE GAMING CAP de VMLY&R, Sao Paulo para Alienware Gaming Cap BRASIL
E03 (Challenger Brand)
- SPONSORED WALLS de SOKO, Sao Paulo para GUARANÁ ANTARCTICA BRASIL
E04 (Social Behaviour & Cultural Insight)
- TOM BRADY”S LETTER de SLAP GLOBAL, New York para UNDER ARMOUR ESTADOS UNIDOS
- MOTHER de DDB ESPAÑA, Madrid para CORPORATE SOCIAL RESPONSIBILITY (CSR) ESPAÑA
- LEA de OGILVY, São Paulo para KOTEX BRASIL
- MESSI CHRISTMAS de MERCADO McCANN, Buenos Aires para SPORTS CHANNEL ARGENTINA
- THE FORGOTTEN TEAM de DENTSU CREATIVE, Lisbon para FOOTBALL JERSEY PORTUGAL
- SHOUT de VMLY&R MÉXICO, México City para MOVISTAR MÉXICO
- SECOND OPPORTUNITY LEAGUE de WE BELIEVERS, New York para CORONA ESTADOS UNIDOS
FILM CRAFT
A01 (Direction)
- I’M A CRIMINAL MEDIA.MONKS, México City para AWARENESS FILM MÉXICO
- TRAJECTORY de PRIMO AUDIOVISUAL SA (INVOICE), Montevideo / TBWAESPAÑA, Madrid para RED CROSS URUGUAY / ESPAÑA
- BUSCAPÉ. BACK TO THE CITY OF GOD. de VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G BRASIL
- SHOUT de VMLY&R MÉXICO, México City para MOVISTAR MÉXICO
- TRES (THREE) de GREY, México City para REINSERTA.ORG MÉXICO
A02 (Script)
- I’M A CRIMINAL de MEDIA.MONKS, México City para AWARENESS FILM MÉXICO
- TRAJECTORY de PRIMO, Buenos Aires / TBWAESPAÑA, Madrid para RED CROSS ARGENTINA / ESPAÑA
- BUSCAPÉ. BACK TO THE CITY OF GOD. de VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G BRASIL
- SHOUT de VMLY&R MÉXICO, México City para MOVISTAR MÉXICO
A03 (Casting)
- SHE de EL RUSO DE ROCKY, Madrid para J&B RARE ESPAÑA
- BUSCAPÉ. BACK TO THE CITY OF GOD. de VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G BRASIL
- SHOUT de VMLY&R MÉXICO, México City para MOVISTAR MÉXICO
A04 (Production Design / Art Direction)
- ALMA – CHRISTMAS ALWAYS FINDS ITS WAY de GREY, New York / GREY ARGENTINA, Buenos Aires / GREY, London para COCA-COLA ESTADOS UNIDOS / ARGENTINA / UNITED KINGDOM
- BUSCAPÉ. BACK TO THE CITY OF GOD. de VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G BRASIL
- SHOUT de VMLY&R MÉXICO, México City para MOVISTAR MÉXICO
- CARL SAGAN’S MESSAGE de ALMAPBBDO, Sao Paulo / BOILER FILMES, Sao Paulo para UN GLOBAL
IMPACT
A05 (Cinematography)
- I’M A CRIMINAL de MEDIA.MONKS, México City para AWARENESS FILM MÉXICO
- TRAJECTORY de PRIMO, Buenos Aires / TBWAESPAÑA, Madrid para RED CROSS ARGENTINA / ESPAÑA
- SHOUT de VMLY&R MÉXICO, México City para MOVISTAR MÉXICO
A07 (Use of Licensed / Adapted Music)
- SHOUT de VMLY&R MÉXICO, México City para MOVISTAR MÉXICO
- CARL SAGAN’S MESSAGE de ALMAPBBDO, Sao Paulo / BOILER FILMES, Sao Paulo para UN GLOBAL IMPACT BRASIL
A08 (Achievement in Production)
- BUSCAPÉ. BACK TO THE CITY OF GOD. de VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G BRASIL
B01 (Editing)
- BUSCAPÉ. BACK TO THE CITY OF GOD. De VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G BRASIL
B02 (Colour Correction / Grading)
- TRAJECTORY de PRIMO, Buenos Aires / TBWAESPAÑA, Madrid para RED CROSS ARGENTINA / ESPAÑA
- SHOUT de VMLY&R MÉXICO, México City para MOVISTAR MÉXICO
B03 (Sound Design)
- MOTHER NATURE’S POWER de ANTIESTATICO, Madrid / ANIMATIONSINSTITUT, Ludwigsburg para EXTINCTION REBELLION ESPAÑA / GERMANY
HEALTH & WELLNESS
A02 (OTC Applications)
- OFF! CAST de ALMAPBBDO, Sao Paulo / ENERGY BBDO, Chicago / BBDO, New York para OFF! BRASIL / ESTADOS UNIDOS
- SENSODYNE TOOTH ADS de PUBLICIS LEON, Sao Paulo para SENSODYNE TOOTHPASTE BRASIL
A03 (OTC Products / Devices)
- THE AUTISM JOURNEY de AFRICA CREATIVE DDB, Sao Paulo para ONLINE TOOL BRASIL
- MOUTHPAD^ de WUNDERMAN THOMPSON, Lima / AUGMENTAL, San Francisco para MOUTHPAD^ PERÚ / ESTADOS UNIDOS
A05 (Health & Wellness Tech)
- MOUTHPAD^ de WUNDERMAN THOMPSON, Lima / AUGMENTAL, San Francisco para MOUTHPAD^ PERÚ / ESTADOS UNIDOS
- MOUTHPAD^ de WUNDERMAN THOMPSON, Lima / AUGMENTAL, San Francisco para MOUTHPAD^ PERÚ / ESTADOS UNIDOS
- MOUTHPAD^ de WUNDERMAN THOMPSON, Lima / AUGMENTAL, San Francisco para MOUTHPAD^ PERÚ / ESTADOS UNIDOS
- MOUTHPAD^ de WUNDERMAN THOMPSON, Lima / AUGMENTAL, San Francisco para MOUTHPAD^ PERÚ / ESTADOS UNIDOS
B01 (Brand-led Education & Awareness)
- DANIEL’S APARTMENT de SRA. RUSHMORE, Madrid para HIV STIGMA ESPAÑA
- #TURNYOURBACK de OGILVY, London / DAVID, Madrid para DOVE UNITED KINGDOM / ESPAÑA
- JINGLE THERAPY de VMLY&R COMMERCE, Guaynabo / VMLY&R COMMERCE, New York para INSTITUTIONAL PUERTO RICO / ESTADOS UNIDOS
- THE MUSTACHE THAT PLAYS FOR EVERYONE de GREY, Sao Paulo para MOVEMBER BRASIL
B02 (Non-profit / Foundation-led Education & Awareness)
- THE NAME CONFUSION de REPUBLICA HAVAS, Miami para A.L.M.A. / RACING CLUB ESTADOS UNIDOS
- THE POSTPONED DAY de GREY ARGENTINA, Buenos Aires para LALCEC ARGENTINA
B03 (Fundraising & Advocacy)
- JINGLE THERAPY de VMLY&R COMMERCE, Guaynabo / VMLY&R COMMERCE, New York para INSTITUTIONAL PUERTO RICO / ESTADOS UNIDOS
- DONATE SIREN de VMLY&R COMMERCE, México City para THE MEXICAN RED CROSS MÉXICO
- WHEN THE HEART STOPS de K1000, Tarragona para CARDIOVASCULAR DISEASES ESPAÑA
- CAPTAIN OLSON de TBWAESPAÑA, Madrid para RONALD MCDONALD CHILDREN’S FOUNDATION ESPAÑA
C01 (Corporate Image & Communication)
- SAFELIST de VMLY&R, Santiago para MOVISTAR CHILE
- THE PREVENTION FORMULA de VMLY&R, Lima para OPAL DETERGENT PERÚ
- SAFELIST de VMLY&R, Santiago para MOVISTAR CHILE
- SAFELIST de VMLY&R, Santiago para MOVISTAR CHILE
D01 (Animal Health)
- NEST DOMES de WUNDERMAN THOMPSON COLOMBIA, Bogota para SOLAR PROTECTOR COLOMBIA
- DOGS WITHOUT BORDERS de VMLY&R, New York / VMLY&R, Sao Paulo / VMLY&R, Madrid para KDOG CANCER DETECT GROUP ESTADOS UNIDOS / BRASIL / ESPAÑA
- NEST DOMES de WUNDERMAN THOMPSON COLOMBIA, Bogota para SOLAR PROTECTOR COLOMBIA
INDUSTRY CRAFT
B01 (Brand & Communications Design)
- THE ONE EXHIBITION de DM9, Sao Paulo para LEICA M11 BRASIL
- THE FUTURE IS BLACK de FCB BRASIL, Sao Paulo para RAÇA 25 YEARS BRASIL
B02 (Outdoor)
- TERRIFYING TOMATO 1 de WUNDERMAN THOMPSON, Barcelona para HEINZ KETCHUP ESPAÑA
- THE INFECTED BILLBOARD de DENTSU CREATIVE, México City para THE LAST OF US SERIES MÉXICO
- OCTOPUS de GALLEGOS UNITED, Huntington Beach para SURF INDUSTRY MEMBERS ASSOCIATION ESTADOS UNIDOS
- SABLEFISH de GALLEGOS UNITED, Huntington Beach para SURF INDUSTRY MEMBERS ASSOCIATION ESTADOS UNIDOS
B03 (Print & Publishing)
- FOODIE de WUNDERMAN THOMPSON, Barcelona para HEINZ PASTA SAUCE + ABSOLUT VODKA ESPAÑA
- TOMATOES de WUNDERMAN THOMPSON, Barcelona para HEINZ PASTA SAUCE + ABSOLUT VODKA ESPAÑA
- PASTA de WUNDERMAN THOMPSON, Barcelona para HEINZ PASTA SAUCE + ABSOLUT VODKA ESPAÑA
- BALLOTS AGAINST BULLETS – SURVIVORS (MARCO RUBIO) de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
- BALLOTS AGAINST BULLETS – SURVIVORS (RON DESANTIS) de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
- BALLOTS AGAINST BULLETS – SURVIVORS (BRIAN KEMP) de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
C01 (Brand & Communications Design)
- HEINZ TATTOO INK de SOKO, Sao Paulo para HEINZ TOMATO KETCHUP BRASIL
- PACAEMBU CHAIRS BY TOK&STOK de DPZ&T, São Paulo / DPZ&T, São Paulo para PACAEMBU CHAIRS BRASIL
- LX TATTOOS de LEO BURNETT LISBOA para CITY OF LISBON PORTUGAL
C02 (Outdoor)
- THE SPELL OF YAYA de VMLY&R, Bogota para WATERAID COLOMBIA
- ALESTADOS UNIDOSR’S COLORS de VMLY&R, Bogota para WATERAID COLOMBIA
C03 (Print & Publishing)
- ELEPHANTS de DM9, Sao Paulo para ANIMAL TV BRASIL
- RHINOS de DM9, Sao Paulo para ANIMAL TV BRASIL
- GIRAFFES de DM9, Sao Paulo para ANIMAL TV BRASIL
- OCTOPUS de GALLEGOS UNITED, Huntington Beach para SURF INDUSTRY MEMBERS ASSOCIATION ESTADOS UNIDOS
- SABLEFISH de GALLEGOS UNITED, Huntington Beach para SURF INDUSTRY MEMBERS ASSOCIATION ESTADOS UNIDOS
C04 (Packaging Design)
- QUILMES COINCIDENCES WORLD CUP CAN de AB INBEV, Buenos Aires / DRAFTLINE, Buenos Aires para BEER ARGENTINA
- A NONUYA STORY de AB INBEV, Bogotá / BUENTIPO ANCHOR, Bogota para CLUB COLOMBIA GOLD COLOMBIA
D01 (Brand & Communications Design)
- MELTING ICON de LOLA MULLENLOWE, Madrid para MAGNUM ICE CREAM ESPAÑA
E03 (Print & Publishing)
- WHY WERE SWEAR WORDS INVENTED? de DAVID, Madrid para PLANT-BASED WHOPPER JR. ESPAÑA
- WHAT IF STORKS GO EXTINCT? de DAVID, Madrid para PLANT-BASED WHOPPER JR. ESPAÑA
- WHY DOES MR. FLETCHER ASK US SO MANY QUESTIONS? De DAVID, Madrid para PLANT-BASED WHOPPER JR. ESPAÑA
MEDIA
- COINCIDENCES de AB INBEV, Buenos Aires / DRAFTLINE, Buenos Aires para BEER ARGENTINA
A02 (Consumer Goods)
- #TURNYOURBACK de OGILVY, London / DAVID, Madrid para DOVE UNITED KINGDOM / ESPAÑA
A05 (Retail)
- A PROMO NO BODY”S HEARD OF de LEO BURNETT PANAMA, Panama City para MCDONALD”S PANAMA
- WORLD CUP DELIVERY de GUT, Buenos Aires para PEDIDOS YA APP ARGENTINA
A07 (Media / Entertainment)
- TWEET SCARVES de DAVID, Madrid para SOCIAL MEDIA ESPAÑA
A08 (Consumer Services / Business to Business)
- RECEIPTS TO KEEP [FIGHTING] de GREY, Sao Paulo para RACISMO ZERO BRASIL
B01 (Use of Screens & Audio Visual Platforms)
- A PROMO NO BODY”S HEARD OF de LEO BURNETT PANAMA, Panama City para MCDONALD”S PANAMA
B04 (Use of Outdoor)
- THE COMMUNITY SHOPKEEPER de MEDIA.MONKS, Sao Paulo para LEAGUE OF LEGENDS BRASIL
- DONATE SIREN de VMLY&R COMMERCE, México City para THE MEXICAN RED CROSS MÉXICO
- THE INFECTED BILLBOARD de DENTSU CREATIVE, México City para THE LAST OF US SERIES MÉXICO
- SOLAR BILLBOARDS de LE PUB, Sao Paolo para HENEIKEN BRASIL
- GUARDED BUS STOP de ALMAPBBDO, Sao Paulo para ELETROMIDIA BRASIL
B05 (Use of Ambient Media: Small Scale)
- CORONA EXTRA LIME de DRAFTLINE, Shanghai / DAVID, Bogotá / DAVID, New York para CORONA EXTRA LIME MAINLAND CHINA / COLOMBIA / ESTADOS UNIDOS
B06 (Use of Ambient Media: Large Scale)
- MISSING STUDENTS de ARTPLAN COMUNICACAO S/A, Rio De Janeiro para SCHOOL DROPOUT BRASIL
B07 (Use of Events & Stunts)
- MISSING STUDENTS de ARTPLAN COMUNICACAO S/A, Rio De Janeiro para SCHOOL DROPOUT BRASIL
- THE COST OF GOLD de DM9, Sao Paulo para URIHI YANOMAMI BRASIL
- CASHBACK FOR YOUR JERSEY’S BACK de FCB BRASIL, Sao Paulo para FLASH CORPORATE CARD BRASIL
- The Tax Free Bagel de GUT, Miami para CREAM CHEESE ESTADOS UNIDOS
B08 (Use of Digital Platforms)
- CASHBACK FOR YOUR JERSEY’S BACK de FCB BRASIL, Sao Paulo para FLASH CORPORATE CARD BRASIL
B09 (Use of Mobile)
- WORLD CUP DELIVERY de GUT, Buenos Aires para PEDIDOS YA APP ARGENTINA
B11 (Innovative Use of Influencers)
- CLOSE TO US de DENTSU CREATIVE, Lisbon para TOURISM PORTUGAL
- UNFILTER MÉXICO de GUT, México City para CORONA MÉXICO
B12 (Metaverse, New Realities & Emerging Tech)
- THE GALLERY OF LIES de McCANN, México City / WEBER SHANDWICK, México City / MRM, México City para VERIFICHAT / EL SABUESO MÉXICO
C01 (Audience Insights)
- #TURNYOURBACK de OGILVY, London / DAVID, Madrid para DOVE UNITED KINGDOM / ESPAÑA
C02 (Use of Brand or Product Integration into a Programme or Platform)
- COVERED MOUTHS de VMLY&R, Buenos Aires para SALADIX ARGENTINA
C03 (Data-driven Targeting)
- FREEDOM COMES IN ALL SIZES. De GUT, Buenos Aires para MERCADO LIBRE ARGENTINA
C04 (Use of Branded Content Created for Digital or Social)
- UNBANNED ARMBAND de ALMAPBBDO, Sao Paulo para ALL OUT BRASIL
D01 (Local Brand)
- BOTTLE TILES de BACKUS – AB INBEV, Lima / VMLY&R, Lima para AREQUIPEÑA BEER PERÚ
D03 (Single-market Campaign)
- THE COST OF GOLD de DM9, Sao Paulo para URIHI YANOMAMI BRASIL
- BUSCAPÉ. BACK TO THE CITY OF GOD. De VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G BRASIL
D04 (Social Behaviour & Cultural Insight)
- ACCEPT REAL COOKIES de LEW”LARATBWA, São Paulo para COOKIES PIRAQUÊ BRASIL
- AVATAR INTERVIEW de DDB COLOMBIA, Bogota para WORK WITH US COLOMBIA
- BUSCAPÉ. BACK TO THE CITY OF GOD. de VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G BRASIL
- DATA TIENDA de DDB MÉXICO, México City para DATA TIENDA MÉXICO
- RECEIPTS TO KEEP [FIGHTING] de GREY, Sao Paulo para RACISMO ZERO BRASIL
D06 (Corporate Purpose & Social Responsibility)
- #TURNYOURBACK de OGILVY, London / DAVID, Madrid para DOVE UNITED KINGDOM / ESPAÑA
D07 (Market Disruption)
- CORONA EXTRA LIME de DRAFTLINE, Shanghai / DAVID, Bogotá / DAVID, New York para CORONA EXTRA LIME MAINLAND CHINA / COLOMBIA / ESTADOS UNIDOS
E04 (Use of Channel Integration)
- PADVERTISING: NOT A LUXURY .PERIOD de PHD COSTA RICA, San Jose / TBWACOSTA RICA, San Jose para MENSTRUAL JUSTICE LAW COSTA RICA
OUTDOOR
A01 (Food & Drink)
- SOLAR BILLBOARDS de LE PUB, Sao Paolo para HENEIKEN BRASIL
- DOCK de DAVID, Bogotá para CORONA COLOMBIA
- KITCHEN de DAVID, Bogotá para CORONA COLOMBIA
- RUNNER 1 de AB INBEV, México City / DAVID, Buenos Aires para MICHELOB ULTRA MÉXICO / ARGENTINA
- RUNNER 3 de AB INBEV, México City / DAVID, Buenos Aires para MICHELOB ULTRA MÉXICO / ARGENTINA
- RUNNER 4 de AB INBEV, México City / DAVID, Buenos Aires para MICHELOB ULTRA MÉXICO / ARGENTINA
A02 (Consumer Goods)
- SECOND BEST HIGH CHAIR de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
- SECOND BEST COT de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
- SECOND BEST STOOL de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
- BEACH de CIRCUS GREY, Lima para NIKON PERÚ
A05 (Retail)
- KIDS de DDB COLOMBIA, Bogota para DELIVERY FOOD SERVICE COLOMBIA
- OFFICE de DDB COLOMBIA, Bogota para DELIVERY FOOD SERVICE COLOMBIA
- LATE NIGHT de DDB COLOMBIA, Bogota para DELIVERY FOOD SERVICE COLOMBIA
- MOVING de DDB COLOMBIA, Bogota para DELIVERY FOOD SERVICE COLOMBIA
- 06:17 BREAKFAST de DAVID, New York para BURGER KING ESTADOS UNIDOS
A08 (Consumer Services / Business to Business)
- OOH – 1 de GREY, Sao Paulo para RACISMO ZERO BRASIL
- OOH – 2 de GREY, Sao Paulo para RACISMO ZERO BRASIL
- OOH – 3 de GREY, Sao Paulo para RACISMO ZERO BRASIL
A09 (Not-for-profit / Charity / Government)
- BALLOTS AGAINST BULLETS – SURVIVORS (MARCO RUBIO) de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
- BALLOTS AGAINST BULLETS – SURVIVORS (RON DESANTIS) de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
- BALLOTS AGAINST BULLETS – SURVIVORS (BRIAN KEMP) de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
B02 (Consumer Goods)
- SECOND BEST HIGH CHAIR de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
- SECOND BEST COT de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
- SECOND BEST STOOL de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
B04 (Automotive)
- CHARGING PORSCHE de GREY, Sao Paulo para VOLVO CHARGING STATIONS BRASIL
- CHARGING BMW de GREY, Sao Paulo para VOLVO CHARGING STATIONS BRASIL
- CHARGING MERCEDES (AUDI) de GREY, Sao Paulo para VOLVO CHARGING STATIONS BRASIL
B05 (Retail)
- LATE NIGHT de DDB COLOMBIA, Bogota para DELIVERY FOOD SERVICE COLOMBIA
- MOVING de DDB COLOMBIA, Bogota para DELIVERY FOOD SERVICE COLOMBIA
- KIDS de DDB COLOMBIA, Bogota para DELIVERY FOOD SERVICE COLOMBIA
- OFFICE de DDB COLOMBIA, Bogota para DELIVERY FOOD SERVICE COLOMBIA
B07 (Media / Entertainment)
- THE FUTURE IS BLACK de FCB BRASIL, Sao Paulo para RAÇA 25 YEARS BRASIL
- ELON de ALMAPBBDO, Sao Paulo para CNN BRASIL
- BORIS de ALMAPBBDO, Sao Paulo para CNN BRASIL
C02 (Interactive / Dynamic Digital Screens)
- 3DRINKABLE BILLBOARD de DAVID, Miami para COCA COLA ESTADOS UNIDOS
D01 (Displays)
- NEST DOMES de WUNDERMAN THOMPSON COLOMBIA, Bogota para SOLAR PROTECTOR COLOMBIA
- INJECTABLE BILLBOARD de OGILVY, Toronto / DAVID, Miami para DOVE CANADA / ESTADOS UNIDOS
- SMILES EVERYWHERE de VMLY&R, Sao Paulo para COLGATE BRASIL
- LIFE EXTENDING STICKERS de GREY COLOMBIA, Bogotá para MAKRO SUPERMARKETS COLOMBIA
D02 (Promotional Items & Printed Media)
- THE FORGOTTEN TEAM de DENTSU CREATIVE, Lisbon para FOOTBALL JERSEY PORTUGAL
D03 (Design for Promotional Items)
- A SEAT IN THE SUN de SOKO, Sao Paulo para DOVE BRASIL
D04 (Special Build)
- MISSING STUDENTS de ARTPLAN COMUNICACAO S/A, Rio De Janeiro para SCHOOL DROPOUT BRASIL
- VANSVANS de GUT, Los Angeles para VANS MTE SHOES ESTADOS UNIDOS
- BOTTLE TILES de BACKUS – AB INBEV, Lima / VMLY&R, Lima para AREQUIPEÑA BEER PERÚ
D05 (Live Advertising and Events)
- BRAHMA MEDICAL DEPARTMENT de AFRICA CREATIVE DDB, Sao Paulo para BRAHMA BEER BRASIL
- THE EXILED TEAM de AFRICA CREATIVE DDB, Sao Paulo para INSTITUTIONAL BRASIL
- UNOFFICIAL GOALS de DAVID, Bogotá para AGUILA BEER COLOMBIA
D06 (Interactive Experiences)
- THE ARTOIS PROBABILITY de GUT, Buenos Aires para STELLA ARTOIS ARGENTINA
D07 (Transit)
- BOTTLE TILES de BACKUS – AB INBEV, Lima / VMLY&R, Lima para AREQUIPEÑA BEER PERÚ
- 0 BARRIERS de LE PUB, Sao Paolo para HEINEKEN 0.0. ALCOHOL BRASIL
D08 (Immersive Experiences)
- CORONA ISLAND de DDB COLOMBIA, Bogota para CORONA BEER COLOMBIA
- THE STICKER DEAL de DAVID, Sao Paulo para BURGER KING BRASIL
E01 (Standard Sites)
- SOLAR BILLBOARDS de LE PUB, Sao Paolo para HENEIKEN BRASIL
- GUARDED BUS STOP de ALMAPBBDO, Sao Paulo para ELETROMIDIA BRASIL
E02 (Ambient Outdoor)
- SMILES EVERYWHERE de VMLY&R, Sao Paulo para COLGATE BRASIL
F01 (Local Brand)
- BALLOTS AGAINST BULLETS – SURVIVORS de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
F02 (Challenger Brand)
- WE DIDN”T WRITE THIS CAMPAIGN de MRM WORLDWIDE, Santiago para NOTMILK CHILE
F03 (Single-market Campaign)
- NEST DOMES de WUNDERMAN THOMPSON COLOMBIA, Bogota para SOLAR PROTECTOR COLOMBIA
- CRY FOR THE LAW de LOLA MULLENLOWE, Madrid para TETA ESPAÑA
- GEORGINA”S BILLBOARD COLLECTION de DAVID, Madrid para GEORGINA NETFLIX ORIGINAL ESPAÑA
- LIFE EXTENDING STICKERS de GREY COLOMBIA, Bogotá para MAKRO SUPERMARKETS COLOMBIA
F04 (Social Behaviour)
- A SECOND OF HAPPINESS de DDB COLOMBIA, Bogota para DELIVERY FOOD SERVICE COLOMBIA
- LIFE EXTENDING STICKERS de GREY COLOMBIA, Bogotá para MAKRO SUPERMARKETS COLOMBIA
F05 (Cultural Insight)
- MARADONA POINT OF VIEW de AB INBEV, Buenos Aires / DRAFTLINE, Buenos Aires para BEER ARGENTINA
- NATURAL INTELLIGENCE de CIRCUS GREY, Lima para NIKON PERÚ
F07 (Corporate Purpose & Social Responsibility)
- LETTERS FOR A LAW de BBDO CHILE, Santiago de Chile para EL HERBÓLOGO CHILE
- CORONA ISLAND de DDB COLOMBIA, Bogota para CORONA BEER COLOMBIA
- NEST DOMES de WUNDERMAN THOMPSON COLOMBIA, Bogota para SOLAR PROTECTOR COLOMBIA
- BOTTLE TILES de BACKUS – AB INBEV, Lima / VMLY&R, Lima para AREQUIPEÑA BEER PERÚ
- LET’S WASH AWAY THE TABOO de LOLA MULLENLOWE, Madrid / MULLENLOWE UK, London para PERSIL ESPAÑA / UNITED KINGDOM
F08 (Market Disruption)
- THE FORGOTTEN TEAM de DENTSU CREATIVE, Lisbon para FOOTBALL JERSEY PORTUGAL
PHARMA
B01 (Product or Service Promotion: Direct to Patient)
- INSERTS FOR EQUALITY de VMLY&R, Santiago para SLINDA CHILE
- HAPPY TO BE CENSORED de BESWEET FILMS, Madrid / BE X, Madrid para FIXNIP ESPAÑA
C01 (Product or Service Promotion: Direct to Patient)
- THERAPIES IN TRANSMISSION de BBDO CHILE, Santiago de Chile para TVN CHILE
C03 (Disease Awareness & Understanding: Direct to Patient or Healthcare Professional)
- INVISIBLES de VMLY&R HEALTH, Madrid para BIOGEN ESPAÑA
C05 (Patient Engagement)
- SCROLLING THERAPY de DENTSU CREATIVE, Buenos Aires / DENTSU CREATIVE, New York / DENTSU CREATIVE, Chicago para EUROFARMA ARGENTINA / ESTADOS UNIDOS
- SCROLLING THERAPY de DENTSU CREATIVE, Buenos Aires / DENTSU CREATIVE, New York / DENTSU CREATIVE, Chicago para EUROFARMA ARGENTINA / ESTADOS UNIDOS
C06 (Innovative Use of Technology: Patient or Healthcare Professional)
- SCROLLING THERAPY de DENTSU CREATIVE, Buenos Aires / DENTSU CREATIVE, New York / DENTSU CREATIVE, Chicago para EUROFARMA ARGENTINA / ESTADOS UNIDOS
- SCROLLING THERAPY de DENTSU CREATIVE, Buenos Aires / DENTSU CREATIVE, New York / DENTSU CREATIVE, Chicago para EUROFARMA ARGENTINA / ESTADOS UNIDOS
PR
A01 (Food & Drink)
- THE GOOD S#!T de ALMA DDB, Florida para MILLER LITE ESTADOS UNIDOS
A02 (Consumer Goods)
- THE STAIN de VALOR, Lima / VALOR ESTRATEGICO SAC, Lima para KOTEX PERÚ
- THE UNNOTICED FASHION SHOW de LOLA NORMAJEAN, Lisbon para TLOVET PORTUGAL
A05 (Retail)
- FROM MEMES TO DREAMS de GUT, Miami para CHICKEN ESTADOS UNIDOS
- 50+ de RESTAURANT BRANDS INTERNATIONAL, Miami / GUT, México City para CHICKEN POPEYES ESTADOS UNIDOS / MÉXICO
A07 (Media / Entertainment)
- THE DIRTIEST CUP de PS21, Madrid para LIBERO MAGAZINE ESPAÑA
A08 (Consumer Services / Business to Business)
- EART4 de ALMAPBBDO, Sao Paulo para EART4 BRASIL
A09 (Not-for-profit / Charity / Government)
- THE PROUD MAROONS de THE COMMUNITY, Miami para THE ALWAN FOUNDATION ESTADOS UNIDOS
- FAVELA STOCK EXCHANGE de ALMAPBBDO, Sao Paulo / BORA BRASIL, Alphaville para G10 FAVELAS BRASIL
B03 (Real-time Response)
- BRING HOME THE BUD de WIEDEN+KENNEDY, New York / WIEDEN+KENNEDY, Sao Paulo / AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BEER ESTADOS UNIDOS / BRASIL
- THE BEST-SELLER CONSTITUTION de GUT, Sao Paulo para MERCADO LIBRE BRASIL
B06 (Innovative Use of Influencers)
- INFLUENCERS” FRIENDS de DDB COLOMBIA, Bogota para POKER BEER COLOMBIA
C02 (PR Effectiveness)
- THE POSTPONED DAY de GREY ARGENTINA, Buenos Aires para LALCEC ARGENTINA
D01 (Media Relations)
- THE POSTPONED DAY de GREY ARGENTINA, Buenos Aires para LALCEC ARGENTINA
- EART4 de ALMAPBBDO, Sao Paulo para EART4 BRASIL
D02 (Use of Events & Stunts)
- BLIND SEATS de MULLENLOWE SSP3, México City para SEATS FOR ALL (ASIENTOS PARA TODOS). MÉXICO
- THE COST OF GOLD de DM9, Sao Paulo para URIHI YANOMAMI BRASIL
- GOLDEN DATES de LEO BURNETT LISBOA para AMP | ASSOCIATION FOR THE ELDERLY PORTUGAL
- The Tax Free Bagel de GUT, Miami para CREAM CHEESE ESTADOS UNIDOS
D03 (Launch / Re-launch)
- WE LOVE NYC de FOUNDERS, Miami para NEW YORK CITY ESTADOS UNIDOS
D04 (Brand Voice & Strategic Storytelling)
- UNCOMFORTABLE FOOD de SOKO, Sao Paulo para STELLA ARTOIS BRASIL
- SELF LOVE BOUQUET de GUT, Los Angeles para DOORDASH ESTADOS UNIDOS
- THE POSTPONED DAY de GREY ARGENTINA, Buenos Aires para LALCEC ARGENTINA
E01 (Corporate Image, Communication & Reputation Management)
- 50+ de RESTAURANT BRANDS INTERNATIONAL, Miami / GUT, México City para CHICKEN POPEYES ESTADOS UNIDOS / MÉXICO
E05 (Sponsorship & Brand Partnership)
- ABSOLUTELY HEINZ de WUNDERMAN THOMPSON, Barcelona para HEINZ PASTA SAUCE + ABSOLUT VODKA ESPAÑA
- EVS ON SCREEN de THE COMMUNITY, Miami para GENERAL MOTORS, NETFLIX ESTADOS UNIDOS
F01 (Local Brand)
- CHANGE THE CHANTS de WUNDERMAN THOMPSON MONTEVIDEO para DANUBIO URUGUAY
F03 (Single-market Campaign)
- THE COST OF GOLD de DM9, Sao Paulo para URIHI YANOMAMI BRASIL
F04 (Social Behaviour)
- COINCIDENCES de AB INBEV, Buenos Aires / DRAFTLINE, Buenos Aires para BEER ARGENTINA
F05 (Cultural Insight)
- PORTUGUESE (RE)CONSTITUTION de FCB LISBON para PENGUIN BOOKS PORTUGAL
- TR FOR TEACHER de FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo para NAVNEET INDIA / BRASIL
- GOLDEN DATES de LEO BURNETT LISBOA para AMP | ASSOCIATION FOR THE ELDERLY PORTUGAL
- CRY FOR THE LAW de LOLA MULLENLOWE, Madrid para TETA ESPAÑA
F07 (Corporate Purpose & Social Responsibility)
- PORTUGUESE (RE)CONSTITUTION de FCB LISBON para PENGUIN BOOKS PORTUGAL
- 900 MINUTES FOR EQUALITY de WE BELIEVERS, New York para CORONA ESTADOS UNIDOS
F08 (Market Disruption)
- BRING HOME THE BUD de WIEDEN+KENNEDY, New York / WIEDEN+KENNEDY, Sao Paulo / AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BEER ESTADOS UNIDOS / BRASIL
PRINT & PUBLISHING
A02 (Consumer Goods)
- CINTHIA’S BATTLE de LOLA MULLENLOWE, Madrid para DOVE SOAP ESPAÑA
- COCO’S RUN de LOLA MULLENLOWE, Madrid para DOVE SOAP ESPAÑA
- SECOND BEST HIGH CHAIR de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
- SECOND BEST COT de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
- SECOND BEST STOOL de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
A05 (Retail)
- LONDON de WOLF BCPP, Santiago para BURGER KING TO GO CHILE
- PARIS de WOLF BCPP, Santiago para BURGER KING TO GO CHILE
- LA de WOLF BCPP, Santiago para BURGER KING TO GO CHILE
- 06:17 BREAKFAST de DAVID, New York para BURGER KING ESTADOS UNIDOS
- 07:10 BREAKFAST de DAVID, New York para BURGER KING ESTADOS UNIDOS
- 06:40 BREAKFAST de DAVID, New York para BURGER KING ESTADOS UNIDOS
A06 (Travel / Leisure)
- HEADPHONES de BBDO CHILE, Santiago de Chile para LOTO CHILE
- PASSPORT de BBDO CHILE, Santiago de Chile para LOTO CHILE
- LAMP de ALMAPBBDO, Sao Paulo para GOL AIRLINES BRASIL
- STRAINER de ALMAPBBDO, Sao Paulo para GOL AIRLINES BRASIL
- FAN de ALMAPBBDO, Sao Paulo para GOL AIRLINES BRASIL
A07 (Media / Entertainment)
- JEKYLL AND HYDE de THE COMMUNITY, Miami para PROJECT GUTENBERG ESTADOS UNIDOS
- VLADMIR de ALMAPBBDO, Sao Paulo para CNN BRASIL
- ELON de ALMAPBBDO, Sao Paulo para CNN BRASIL
- FRANCIS de ALMAPBBDO, Sao Paulo para CNN BRASIL
- BORIS de ALMAPBBDO, Sao Paulo para CNN BRASIL
A09 (Not-for-profit / Charity / Government)
- BALLOTS AGAINST BULLETS – SURVIVORS (MARCO RUBIO) de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
- BALLOTS AGAINST BULLETS – SURVIVORS (RON DESANTIS) de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
- BALLOTS AGAINST BULLETS – SURVIVORS (BRIAN KEMP) de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
B01 (Commercial Publications)
- NAME CHANGER de BAR OGILVY, Lisbon para NAME CHANGER – SPECIAL EDITION FOR INTERNATIONAL WOMEN’S DAY PORTUGAL
B02 (Publications for Good)
- EART4 de ALMAPBBDO, Sao Paulo para EART4 BRASIL
C01 (Innovative and Adapted Use of Print & Publishing)
- THE ARTOIS PROBABILITY de GUT, Buenos Aires para STELLA ARTOIS ARGENTINA
D01 (Local Brand)
- THE BEST-SELLER CONSTITUTION de GUT, Sao Paulo para MERCADO LIBRE BRASIL
- BALLOTS AGAINST BULLETS – SURVIVORS de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
D02 (Challenger Brand)
- WE DIDN’T WRITE THIS CAMPAIGN de MRM WORLDWIDE, Santiago para NOTMILK CHILE
D03 (Single-market Campaign)
- THE ONE EXHIBITION de DM9, Sao Paulo para LEICA M11 BRASIL
- PROUDLY SECOND BEST de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
D04 (Social Behaviour)
- TO GO. AS FAR AS YOU CAN. de WOLF BCPP, Santiago para BURGER KING TO GO CHILE
- PROUDLY SECOND BEST de DAVID, Madrid / INGO, Hamburg para IKEA ESPAÑA, línea CHILDREN FURNITURE / GERMANY
D05 (Cultural Insight)
- BALLOTS AGAINST BULLETS – SURVIVORS de ALMA DDB, Florida para SERVICE ESTADOS UNIDOS
- #TURNYOURBACK de OGILVY, London / DAVID, Madrid para DOVE UNITED KINGDOM / ESPAÑA
D06 (Breakthrough on a Budget)
- TONGUES de BBDO ARGENTINA, Buenos Aires para GATORADE ARGENTINA
RADIO & AUDIO
A02 (Consumer Goods)
- BOSS FACE STICKER de DAVID, Madrid / DAVID, New York / DAVID, Miami para CANDY ESPAÑA / ESTADOS UNIDOS
- KEEPING MOM’S PLACE IN LINE de DAVID, Madrid / DAVID, New York / DAVID, Miami para CANDY ESPAÑA / ESTADOS UNIDOS
A06 (Travel / Leisure)
- CORRIDO OF DUTY de ARCHER TROY, México City / ACTIVISION BLIZZARD MÉXICO, México City para CALL OF DUTY: MODERN WARFARE II MÉXICO
B01 (Use of Music)
- CORRIDO OF DUTY de ARCHER TROY, México City / ACTIVISION BLIZZARD MÉXICO, México City para CALL OF DUTY: MODERN WARFARE II MÉXICO
- FILES OF FREEDOM de GUT, Sao Paulo para MERCADO LIBRE BRASIL
B03 (Script)
- BOSS FACE STICKER de DAVID, Madrid / DAVID, New York / DAVID, Miami para CANDY ESPAÑA / ESTADOS UNIDOS
- TAXI DRIVER PIC LOOKS DEFFERENT de DAVID, Madrid / DAVID, New York / DAVID, Miami para CANDY ESPAÑA / ESTADOS UNIDOS
- DOES THIS COUNT LIKE A VEGETABLE? de DAVID, Madrid para PLANT-BASED WHOPPER JR. ESPAÑA
B04 (Casting & Performance)
- PROUD LEGACY de VMLY&R, Bogota para WATERAID COLOMBIA
C02 (Use of Audio Technology)
- SWITCH VOICES de WOMEN IN GAMES ARGENTINA, Buenos Aires / BBDO ARGENTINA, Buenos Aires para WOMEN IN GAMES ARGENTINA ARGENTINA
- SAMSUNG UNFEAR de CHEIL WORLDWIDE, Madrid para UNFEAR APP ESPAÑA
- THE GAMING CAP de VMLY&R, Sao Paulo para Alienware Gaming Cap BRASIL
C06 (Audio Led Creativity)
- SAMSUNG UNFEAR de CHEIL WORLDWIDE, Madrid para UNFEAR APP ESPAÑA
- COCA-COLA MAGIC AUDIOS de OGILVY, São Paulo para COCA-COLA AND COCA-COLA NO SUGAR BRASIL
- GALVÃO BUENO’S MILLION VOICES de TIKTOK, Sao Paulo / GALERIA, Sao Paulo para TIKTOK BRASIL
- THE GAMING CAP de VMLY&R, Sao Paulo para Alienware Gaming Cap BRASIL
D01 (Local Brand)
- THE UNDERCOVER NAMES de ZUBI, Miami para THE CLEO INSTITUTE ESTADOS UNIDOS
D03 (Single-market Campaign)
- THE UNDERCOVER NAMES de ZUBI, Miami para THE CLEO INSTITUTE ESTADOS UNIDOS
D04 (Social Behaviour)
- SWITCH VOICES de WOMEN IN GAMES ARGENTINA, Buenos Aires / BBDO ARGENTINA, Buenos Aires para WOMEN IN GAMES ARGENTINA ARGENTINA
- CORRIDO OF DUTY de ARCHER TROY, México City / ACTIVISION BLIZZARD MÉXICO, México City para CALL OF DUTY: MODERN WARFARE II MÉXICO
D07 (Corporate Purpose & Social Responsibility)
- FILES OF FREEDOM de GUT, Sao Paulo para MERCADO LIBRE BRASIL
D08 (Market Disruption)
- CORRIDO OF DUTY de ARCHER TROY, México City / ACTIVISION BLIZZARD MÉXICO, México City para CALL OF DUTY: MODERN WARFARE II MÉXICO
- NOISE NEUTRAL de FCB BRASIL, Sao Paulo para NOISE NEUTRAL BRASIL
SOCIAL & INFLUENCER
A04 (Automotive)
- UNHASHTAGGED PLACES de PUBLICIS, Buenos Aires para ALASKAN OUTSIDER ARGENTINA
A05 (Retail)
- WORLD CUP DELIVERY de GUT, Buenos Aires para PEDIDOS YA APP ARGENTINA
- MISSION: WHOPPER de DAVID, Sao Paulo / DAVID, Buenos Aires para WHOPPER BRASIL / ARGENTINA
A07 (Media / Entertainment)
- QUE MIRA BOBOT de ISLA REPUBLICA, Buenos Aires para NETFLIX ENTERTAINMENT ARGENTINA
B01 (Community Management)
- WORLD CUP DELIVERY de GUT, Buenos Aires para PEDIDOS YA APP ARGENTINA
B02 (Audience Targeting / Engagement Strategies)
- THAT’S NOT MY NAME de OLIVER, Sao Paulo para DOVE BRASIL
- READY PLAYER MOM de MRM, Madrid para ENTEROGERMINA ESPAÑA
B03 (Real-time Response)
- THE MOST VALUABLE TWEET de LEO BURNETT TAILOR MADE, Sao Paulo para FIAT BRASIL
- #TURNYOURBACK de OGILVY, London / DAVID, Madrid para DOVE UNITED KINGDOM / ESPAÑA
B04 (Social Data & Insight)
- SCROLLING THERAPY de DENTSU CREATIVE, Buenos Aires / DENTSU CREATIVE, New York / DENTSU CREATIVE, Chicago para EUROFARMA ARGENTINA / ESTADOS UNIDOS
B06 (Innovative Use of Community)
- MISSION: WHOPPER de DAVID, Sao Paulo / DAVID, Buenos Aires para WHOPPER BRASIL / ARGENTINA
C01 (Organic Reach & Influence)
- HAMSTREAMERS de PS21, Madrid para KFC FLAVORED SUNFLOWER SEEDS ESPAÑA
- THE COST OF GOLD de DM9, Sao Paulo para URIHI YANOMAMI BRASIL
- #TURNYOURBACK de OGILVY, London / DAVID, Madrid para DOVE UNITED KINGDOM / ESPAÑA
C02 (Partnerships)
- CHAMPIONS LEAGUE CRASHERS de SLAP GLOBAL, New York para LAY’S ESTADOS UNIDOS
C03 (Innovative Use of Influencers)
- INFLUENCERS’ FRIENDS de DDB COLOMBIA, Bogota para POKER BEER COLOMBIA
- THE HEARTBURN FACE de PUBLICIS LEON, Sao Paulo para ENO ANTIACID BRASIL
- FILES OF FREEDOM de GUT, Sao Paulo para MERCADO LIBRE BRASIL
- THE ZÉ THEORY de GUT, Sao Paulo para ZÉ DELIVERY | BEER DELIVERY APP BRASIL
- NEVER DONE EVOLVING FEAT SERENA de AKQA, Sao Paulo / AKQA, Portland / AKQA, Melbourne para NIKE BRASIL / ESTADOS UNIDOS / AUSTRALIA
D02 (Social Film)
- THE TIRED THUMBS de FCB BRASIL, Sao Paulo para SCREEN TIME FEATURE BRASIL
- SAVE THE FAVELA de BETC HAVAS, Sao Paulo para A MOVEMENT OF THE MUSIC INDUSTRY AGAINST POLICE VIOLENCE BRASIL
D04 (Co-Creation & User Generated Content)
- FILES OF FREEDOM de GUT, Sao Paulo para MERCADO LIBRE BRASIL
D05 (Social Commerce)
- GALLERY OF MEME de DDB COLOMBIA, Bogota para ART ECOMMERCE COLOMBIA
E02 (Sponsorship & Brand Partnership)
- CASHBACK FOR YOUR JERSEY’S BACK de FCB BRASIL, Sao Paulo para FLASH CORPORATE CARD BRASIL
- OTHER MC’S de AFRICA CREATIVE DDB, Sao Paulo para HEINZ PICKLES KETCHUP BRASIL
E03 (Social Purpose)
- VOTENITE! de DRUID CREATIVE GAMING, Sao Paulo para POLITIZE! BRASIL
- SCROLLING THERAPY de DENTSU CREATIVE, Buenos Aires / DENTSU CREATIVE, New York / DENTSU CREATIVE, Chicago para EUROFARMA ARGENTINA / ESTADOS UNIDOS
F01 (Local Brand)
- TKS FOR THE AD de ALMAPBBDO, Sao Paulo para GOL AIRLINES BRASIL
F04 (Social Behaviour)
- SCROLLING THERAPY de DENTSU CREATIVE, Buenos Aires / DENTSU CREATIVE, New York / DENTSU CREATIVE, Chicago para EUROFARMA ARGENTINA / ESTADOS UNIDOS
F05 (Cultural Insight)
- VOTENITE! de DRUID CREATIVE GAMING, Sao Paulo para POLITIZE! BRASIL
- ATURA O BAILE (PUT UP WITH THE DANCE) de AFRICA CREATIVE DDB, Sao Paulo para INSTITUTIONAL BRASIL
- COINCIDENCES de AB INBEV, Buenos Aires / DRAFTLINE, Buenos Aires para BEER ARGENTINA
F06 (Breakthrough on a Budget)
- HARDWEAR STYLE de GARNIER BBDO, San José para HARDWARE STORE COSTA RICA
F07 (Corporate Purpose & Social Responsibility)
- THE BEST-SELLER CONSTITUTION de GUT, Sao Paulo para MERCADO LIBRE BRASIL
- THE EXILED TEAM de AFRICA CREATIVE DDB, Sao Paulo para INSTITUTIONAL BRASIL
F08 (Market Disruption)
- OTHER MC’S de AFRICA CREATIVE DDB, Sao Paulo para HEINZ PICKLES KETCHUP BRASIL
Ahora lee:
La Moderna y Bimbo en shortlist de Design en Cannes Lions 2023
México presente en el shortlist de Film Craft
México con posibilidad de ganar leónes en Brand Experience & Activation
