Luego de que dieran a conocer las piezas mexicanas, colombianas y argentinas que compiten en la categoría Outdoor, para Latinoamérica continúan las buenas noticias sobre las posibilidades de incrementar su cuota de Leones en la edición 2017 del Festival Cannes Lions.
Chile, Panamá, Perú, Brasil y Ecuador se suman a la lista de los países de la región que aspiran a regresar a casa con una presea dentro de la categoría Outdoor.
De esta manera, de las 488 piezas que pasaron a las listas cortas, estas cinco naciones concentran 75 trabajos, en donde agencias como ALMAPBBDO São Paulo, PROLAM Y&R, Maruti Grey, DDB Chile, Lanfranco & Cordova y Publicis Panamá resaltan entre los nominados.
Interesante es mencionar que aunque por años Brasil, México y Argentina se colocaban como referentes únicos de la creatividad de Latinoamérica en el festival, este listado demuestra que la carta de jugadores al respecto se diversifica lo que pone sobre la mesa el crecimiento de la región en uno de los rubros más competido del certamen de la Riviera Francesa.
| Campaña | Anunciante | Producto | Agencia |
|---|---|---|---|
| POPCORN | FREDDO | FREDDO | PROLAM Y&R Santiago |
| LOLLIPOP | FREDDO | FREDDO | PROLAM Y&R Santiago |
| MANOS #2 | AGENCIAS MOTTA | FRESH HANDS | PUBLICIS PANAMA Panama |
| MANOS #1 | AGENCIAS MOTTA | FRESH HANDS | PUBLICIS PANAMA Panama |
| LIGHTNING | BIC | BIC BRITE LINER HIGHLIGHTERS | Y&R BRAZIL São Paulo |
| MUSTACHE | BIC | BIC BRITE LINER HIGHLIGHTERS | Y&R BRAZIL São Paulo |
| DOLL | SODIMAC | OZOM | PROLAM Y&R Santiago |
| GARDENER | SODIMAC | OZOM | PROLAM Y&R Santiago |
| MASK | SODIMAC | OZOM | PROLAM Y&R Santiago |
| BALD | POLLA CHILENA DE BENEFICENCIA | LOTO | PROLAM Y&R Santiago |
| CARLA SLIM | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL São Paulo |
| BILLIE GATES | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL São Paulo |
| MARCIA ZUCKERBERG | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL São Paulo |
| TEQUILA | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | INSTITUTIONAL | Y&R BRAZIL São Paulo |
| GIN | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | INSTITUTIONAL | Y&R BRAZIL São Paulo |
| VODKA | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | INSTITUTIONAL | Y&R BRAZIL São Paulo |
| JOHN | MONDELEZ | TOBLERONE | MUSEO Santiago |
| JFK | MONDELEZ | TOBLERONE | MUSEO Santiago |
| CAR | CAFÉ CARIBE | CAFÉ CARIBE | PROLAM Y&R Santiago |
| BUCKET/TREASURE | MARS PET | WHISKAS | ALMAPBBDO São Paulo |
| OLD LADY/YOUNG MAN | MARS PET | PEDIGREE | ALMAPBBDO São Paulo |
| WOMAN/MONK | MARS PET | PEDIGREE | ALMAPBBDO São Paulo |
| SOLDIER/HIPPIE | MARS PET | PEDIGREE | ALMAPBBDO São Paulo |
| COCKER | MARS PET | PEDIGREE BISCROK | ALMAPBBDO São Paulo |
| POODLE | MARS PET | PEDIGREE BISCROK | ALMAPBBDO São Paulo |
| BOSTON TERRIER | MARS PET | PEDIGREE BISCROK | ALMAPBBDO São Paulo |
| THINK SMALL | VOLKSWAGEN DO BRASIL | VOLKSBIKE | ALMAPBBDO São Paulo |
| GREY GATE | MAN LATIN AMERICA | VOLKSWAGEN TRUCKS | ALMAPBBDO São Paulo |
| WHITE GATE | MAN LATIN AMERICA | VOLKSWAGEN TRUCKS | ALMAPBBDO São Paulo |
| HP | TITO BILKES | INSTITUTIONAL | Y&R BRAZIL São Paulo |
| DISNEY | TITO BILKES | INSTITUTIONAL | Y&R BRAZIL São Paulo |
| APPLE | TITO BILKES | INSTITUTIONAL | Y&R BRAZIL São Paulo |
| LUGGAGE HOLDER | KOKOPELLI BACKPACKERS HOSTEL | KOKOPELLI HOSTEL | LANFRANCO & CORDOVA Lima |
| BENCH AFICIONADO | KOKOPELLI BACKPACKERS HOSTEL | KOKOPELLI HOSTEL | LANFRANCO & CORDOVA Lima |
| FLOOR ENTHUSIASTS | KOKOPELLI BACKPACKERS HOSTEL | KOKOPELLI HOSTEL | LANFRANCO & CORDOVA Lima |
| FLOOR FREAK | KOKOPELLI BACKPACKERS HOSTEL | KOKOPELLI HOSTEL | LANFRANCO & CORDOVA Lima |
| SON | HASBRO | JENGA | DDB CHILE Santiago |
| GIRLFRIEND | HASBRO | JENGA | DDB CHILE Santiago |
| FATHER | HASBRO | JENGA | DDB CHILE Santiago |
| ROOSEVELT | EDITORA TODAS AS CULTURAS | TOP DESTINOS | ALMAPBBDO São Paulo |
| MOBY-DICK | PENGUIN RANDOM HOUSE | ALFAGUARA | PROLAM Y&R Santiago |
| LITTLE RED RIDING HOOD | PENGUIN RANDOM HOUSE | ALFAGUARA | PROLAM Y&R Santiago |
| TWENTY- THOUSAND LEAGUES UNDER THE SEA | PENGUIN RANDOM HOUSE | ALFAGUARA | PROLAM Y&R Santiago |
| CEO | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo |
| SUPERMARKET | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo |
| HOUSEKEEPER | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo |
| THE BOOK OF ROCK | KISS FM | KISS FM | ALMAPBBDO São Paulo |
| DOG CHANNEL | MARS PET | PEDIGREE | ALMAPBBDO São Paulo |
| NOSFERATU | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo |
| THE CLICHÉ | HEINEKEN | INSTITUTIONAL | PUBLICIS BRASIL São Paulo |
| INEQUALITY COURTS | ESPNW | INSTITUTIONAL | AFRICA São Paulo |
| PLANTAIN CHEF | TROPICAL FRUIT | BANANA EXPORT | MARURI GREY Guayaquil |
| INEQUALITY COURTS | ESPNW | INSTITUTIONAL | AFRICA São Paulo |
| VR VACCINE | HERMES PARDINI | DIAGNOSIS LAB | OGILVY BRASIL São Paulo |
| BUNCH | D&AD | NEXT AWARDS | F/NAZCA SAATCHI & SAATCHI São Paulo |
| TINY | D&AD | NEXT AWARDS | F/NAZCA SAATCHI & SAATCHI São Paulo |
| DETAILS | D&AD | NEXT AWARDS | F/NAZCA SAATCHI & SAATCHI São Paulo |
| TALL/SKINNY | CBRU – CONFEDERAÇÃO BRASILEIRA DE RUGBY – BRASIL RUGBY | INSTITUTIONAL | TALENT MARCEL São Paulo |
| SHORT/STOCKY | CBRU – CONFEDERAÇÃO BRASILEIRA DE RUGBY – BRASIL RUGBY | INSTITUTIONAL | TALENT MARCEL São Paulo |
| FAT/THIN | CBRU – CONFEDERAÇÃO BRASILEIRA DE RUGBY – BRASIL RUGBY | INSTITUTIONAL | TALENT MARCEL São Paulo |
| HEADPHONE | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo |
| MIC | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo |
| BOOM | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo |
| ENDLESS ENERGY | ALPARGATAS | HAVAIANAS | ALMAPBBDO São Paulo |
| INSTANT FRIENDSHIP | ALPARGATAS | HAVAIANAS | ALMAPBBDO São Paulo |
| DELICIOUS HAPPINESS | ALPARGATAS | HAVAIANAS | ALMAPBBDO São Paulo |
| PURE SPONTANEITY | ALPARGATAS | HAVAIANAS | ALMAPBBDO São Paulo |
| FREE SPIRIT | ALPARGATAS | HAVAIANAS | ALMAPBBDO São Paulo |
| CUP | ALPARGATAS | HAVAIANAS | ALMAPBBDO São Paulo |
| MATCHES | ALPARGATAS | HAVAIANAS | ALMAPBBDO São Paulo |
| BOWL | ALPARGATAS | HAVAIANAS | ALMAPBBDO São Paulo |
| MARCIA ZUCKERBERG | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL São Paulo |
| BILLIE GATES | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL São Paulo |
| CARLA SLIM | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL São Paulo |
| LITTLE RED RIDING HOOD | PENGUIN RANDOM HOUSE | ALFAGUARA | PROLAM Y&R Santiago |
