WPP announces key global leadership appointments

Advertising, English, Marketing

WPP today announces a series of strategic global leadership appointments, underscoring its commitment to delivering enhanced client solutions and driving intelligent growth across its network. Devika Bulchandani is being appointed Chief Operating Officer of WPP and Laurent Ezekiel is being appointed Global CEO of Ogilvy Group and Executive Sponsor for WPP Open X. Additionally, Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company.

As Chief Operating Officer, Devika Bulchandani will be responsible for commercialising services and solutions across WPP in a seamless, frictionless way to drive intelligent growth for WPP’s clients worldwide. She will work closely alongside WPP agencies, leveraging their capabilities and geographical reach, overseeing the company’s Country Managers, global WPP growth teams and Global Client Leaders.

Since Devika took the helm as Global CEO of Ogilvy, she has not only cemented Ogilvy’s position as one of the world’s leading creative networks but has also strategically strengthened and modernised its core capabilities, diversifying the network’s client roster over four years. The culmination of these efforts saw Ogilvy make history, becoming the first agency network to be named both the Most Creative and Most Effective in the world for three consecutive years on WARC’s Creative 100 and Effective 100 rankings (2023- 2025). Throughout her tenure, Ogilvy has consistently delivered creative ideas that are not only groundbreaking but also solve complex business challenges for clients, underscoring the agency’s unique ability to work at the intersection of world-class talent and capabilities.

Laurent Ezekiel will build on that momentum as the new CEO of Ogilvy Group. He will oversee the creative network’s global business, spanning integrated marketing capabilities that include advertising, PR, social & influence, customer engagement, consulting and health. The Ogilvy Group includes award-winning creative boutiques such as DAVID, INGO, NCA, Thjnk and Village Marketing, along with Grey which joined the Ogilvy network in May 2025 as part of a strategic realignment.

Laurent most recently served as CEO of WPP Open X for The Coca-Cola Company after securing the industry’s largest-ever global marketing agency partnership in 2021. WPP Open X brings together creative, media, social, influencer, commerce, PR, data and technology into a cohesive marketing ecosystem that is innovative at its core and unprecedented in its scale. This global network-to-network partnership was specifically designed to support The Coca-Cola Company’s marketing transformation, covering more than 200 brands in 195 countries and to be a catalyst for marketing innovation and excellence.

Under Laurent’s strategic direction, WPP Open X developed and scaled innovative solutions such as Studio X and harnessed the collective creative power of the company’s agencies to propel Coca-Cola to become Brand of the Year at the 2024 Cannes Lions International Festival of Creativity.

In her new role as CEO of WPP Open X, Floriane Tripolino will build upon the vision and model successfully established in 2021. The team will continue scaling cutting-edge solutions such as Studio X, leveraging advanced data and AI capabilities to transform consumer connections, and ensuring the partnership continues to drive global marketing leadership. This appointment follows The Coca-Cola Company’s renewal of its global marketing partnership with WPP Open X in May 2025, underscoring the proven value and ongoing strategic importance of the partnership.

In her four impactful years leading the Nestlé account, Floriane was instrumental in deepening WPP’s relationship with the global food and beverage giant. She significantly expanded WPP’s media footprint with the brand, championed the adoption of new capabilities such as WPP Open, and positioned WPP as a trusted partner in Nestlé’s marketing transformation journey, leveraging data-driven strategies to establish WPP as Nestlé’s largest marketing services partner.

Cindy Rose, CEO of WPP, said:

“These appointments underscore WPP’s commitment to delivering unparalleled value and innovation. Devika’s deep obsession with helping our clients grow and win, will help us accelerate our growth across the entire WPP landscape. Laurent’s close, successful partnership with The Coca Cola Company and creation of WPP Open X gives him valuable insight and experience to help navigate the needs of our largest clients, many of which are housed in Ogilvy. These leaders embody the strategic vision and creative excellence that define WPP. Their collective expertise will play a crucial part in helping me drive WPP to our next phase of growth and ensuring our clients continue to win in a rapidly evolving market.”

Devika Bulchandani, incoming Chief Operating Officer at WPP, noted:

“I have been the luckiest person in the world, to have the best job in the world as Ogilvy’s CEO – and I’m immensely proud of what we’ve achieved together as a team. Having partnered closely with Laurent, I’ve seen firsthand his unparalleled ability to drive growth and champion creative excellence. I can’t think of a better leader to partner with Liz Taylor, our Chief Creative Officer, and our leadership team to guide Ogilvy to even greater heights. As we all begin this next chapter at WPP, I’m energised by the immense potential ahead. I truly believe that when we seamlessly bring together WPP’s world-class capabilities, we become an invincible force – one that unlocks unparalleled value for our clients. I look forward to collaborating with Cindy and leaders across WPP to amplify that impact and drive even greater success for our partners.”

Laurent Ezekiel, incoming Global CEO of Ogilvy, added:

“It is an immense honour to lead the Ogilvy Group, an iconic network I deeply admire – one that was founded by a true pioneer in David Ogilvy, and that Devika has steered to unprecedented success with an exceptional leadership team that is leading the industry forward. I am eager to build on this incredible legacy – championing modern marketing and innovation to ensure Ogilvy continues to be the most creative and effective communications partner for brands worldwide. The future of Ogilvy is bright, and I’m thrilled to be a part of writing the next chapter of marketing history with our teams and clients.”

Floriane Tripolino, incoming CEO of WPP Open X, said:

“Stepping into the role as CEO of WPP Open X is an energising opportunity. The Coca-Cola Company is the house of multiple iconic brands and a cornerstone partner for WPP. I’m deeply honoured to join this talented team, ready to build on our strong foundation. I’m excited to work with Laurent in this next phase of our marketing transformation, ensuring our partnership continues to lead the industry and deliver truly impactful, future-forward work.”

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