Have you heard of National Chicken Tender Day? Well, Wingstop announced that it has filed an application to trademark this date as its own initiative. According to the fast-food chain, this effort aims to give crispy tender lovers a single place to celebrate this culinary occasion and enjoy their favorite dish in a unique way. Here’s everything you need to know.
Why does Wingstop want to trademark National Chicken Tender Day?
Mark Christenson, Wingstop’s Chief Revenue Officer, said that by applying for a trademark on National Chicken Tender Day, the restaurant chain honors and reclaims its signature crispy tenders that fans crave so much. He also highlighted that the company celebrates its tenders all weekend long and encourages fans to join the fun by tagging the brand on social media.
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What are Wingstop’s Chicken Tenders like?
To prepare this popular dish, the chain uses high-quality tenderloin. Additionally, the tenders are seasoned with your choice of 12 bold sauce flavors that promise a unique taste experience. Chicken Tenders are available in a 6-piece pack, including two flavors, two sides, and two sauces.
History of Wingstop
Wingstop Inc., founded in 1994 and headquartered in Dallas, Texas, has become one of the most recognized fast-food brands worldwide. It currently operates more than 2,650 locations across several countries, with the vast majority (98%) owned by franchise partners.
The company specializes in chicken products such as wings, tenders, and sandwiches, which are made to order and served with a variety of handcrafted sauces. Its menu is known for offering 12 bold and distinctive flavors, accompanied by exclusive sides and their iconic ranch and blue cheese sauces.
In fiscal year 2024, Wingstop reached approximately $5 billion in system-wide sales, marking 21 consecutive years of comparable store sales growth. This sustained success reflects strong customer loyalty and consistent culinary quality.
With the goal of becoming one of the top ten global restaurant brands, Wingstop continues to expand aggressively. Recently, its position was strengthened by being named the official chicken partner of the NBA, solidifying its connection with sports and its reach among fans.
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When is National Chicken Tender Day 2025?
National Chicken Tender Day is celebrated annually on July 27th. In 2025, that date falls on a Sunday.
Why is National Chicken Tender Day celebrated?
This day is observed to commemorate and enjoy chicken tenders, one of the most popular fast-food dishes in the United States. On this day, many restaurant chains offer special promotions and discounts.
What are Chicken Tenders?
Chicken tenders are strips of chicken meat, usually taken from the inner part of the breast known as the tenderloin, which is especially tender and lean. They are very popular in fast-food restaurants and among children because of their soft, juicy texture.
These strips are typically breaded or battered with a mixture of breadcrumbs, flour, and spices before being fried or baked, resulting in a crispy exterior that contrasts with a tender inside. They are usually served alone or with various sauces such as BBQ, honey mustard, ranch, buffalo, or blue cheese to enhance their flavor.
Although often confused with chicken nuggets or chicken strips, chicken tenders tend to be larger and are made from whole breast meat rather than processed or chopped meat.
