On the night of Tuesday, May 13, news broke of the death of Valeria Márquez, a popular model and content creator from the state of Jalisco. The influencer was shot and killed while doing a live stream. Here’s everything we know about the case.
How was Valeria Márquez killed?
The 23-year-old was inside her beauty salon called “Blossom The Beauty Lounge,” located in the Santa María shopping plaza, in the Real del Carmen neighborhood. The influencer was live streaming and interacting with her thousands of followers when, suddenly, an armed man entered the premises and shot her before fleeing the scene.
Following the attack, the young woman collapsed in front of the camera. Everything was captured on video, and Valeria’s followers witnessed the crime through their screens, unable to comprehend what had just happened. Some even thought it was a prank.
READ ALSO When and what time is Captain America: Brave New World released on Disney+? We’ll tell you
Moments later, members of the Jalisco State Prosecutor’s Office arrived at the scene to carry out the proper investigations, while family members came to identify the body.
Why was Valeria Márquez killed?
So far, the motive behind the attack remains unknown, and authorities are continuing their investigation to clarify the facts. According to the Jalisco State Prosecutor’s Office, the case is being treated as a femicide.
What is known about Valeria Márquez’s murder?
All indications suggest that there were signs earlier that day pointing to the tragic outcome. That same day, Valeria posted a selfie from her beauty salon and shared a story promoting her services; however, later during a live stream, unusual events began to unfold.
One of the first strange incidents was the arrival of an alleged delivery man carrying a bag of “little stars.” His behavior was suspicious, as he insisted on handing the package directly to Valeria. When Érika, the salon’s employee, offered to accept it, the man refused, asked when Valeria would be there, and left without delivering anything. Upon hearing this, Valeria voiced her concern: “Dude, maybe they were going to kill me,” she said.
Throughout the live stream, other individuals entered the salon. One delivered a stuffed animal, another pretended to place a café-style order. During that time, Valeria received messages from a woman named Viviana, who asked her to stay because she wanted to meet her. Moments later, the assailant entered the establishment, asked directly for Valeria, and after confirming her identity, shot her.
Who was Valeria Márquez?
Valeria Márquez, originally from Guadalajara, Jalisco, was a 23-year-old Mexican influencer, model, and entrepreneur. With a strong presence on social media, she had over 100,000 followers on both TikTok (101,400) and Instagram (108,000), where she shared content related to fashion, beauty, and lifestyle.
Her modeling career gained momentum in 2021 when she earned the title of “Miss Rostro,” a milestone that marked a turning point in her professional path. In addition to her role as a content creator, Valeria owned a beauty salon named Blossom The Beauty Lounge, located in Zapopan, Jalisco. From there, she not only provided beauty services but also produced content related to the beauty industry.
Valeria Márquez’s Net Worth
Valeria Márquez’s net worth is not publicly known; however, as a content creator, she managed to earn substantial income. In Mexico, a TikToker typically earns between $0.02 and $0.04 USD per 1,000 views, meaning that 1 million views could generate between $20 and $40 USD—amounts Valeria was able to reach through her content. Additionally, many influencers supplement their income through brand sponsorships, promoting products or services in their videos.
