When is Nordstrom’s Anniversary Sale? We’ll tell you

At Nordstrom's Anniversary Sale, you can find deals on clothing, shoes, beauty, baby items, accessories, and more

Nordstrom’s Anniversary Sale is getting closer! And this year, it’s back with more deals and savings you definitely won’t want to miss. For a limited time, you’ll find promotions on items like clothing, shoes, beauty, baby products, accessories, activewear, and much more. Here’s when it starts, so you can start planning your shopping list.

What is the Nordstrom Anniversary Sale?

Since its launch in the early 1960s, the Nordstrom Anniversary Sale began as a summer event and has grown to become the store’s most important sale of the year. With over 100 participating brands and more than 1,400 events, this sale has become a major industry milestone, known for offering early discounts on brand-new seasonal releases. Thanks to collaborations with top brands, customers get the chance to save and refresh their wardrobes before fall.

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This year, Nordstrom presents the Big Anniversary Deals, with discounts of up to 50% on a curated selection of products. Popular brands like Vince, Rothy’s, Rails, Free People, Sperry, and many more will be available at exclusive prices, giving shoppers the chance to score their favorite items like never before.

When is the Nordstrom Anniversary Sale?

The event will take place from July 12 to August 3. If you want early access to the deals, you’ll need to register for a Nordstrom Card and join The Nordy Club, the store’s loyalty program. Early access depends on your membership level:

  • Early access for Icon members: July 8
  • Early access for Ambassador members: July 9
  • Early access for Influencer members: July 10

What will be included in the Nordstrom Anniversary Sale?

This year’s event includes more than 65 new brands, featuring iconic names in apparel, footwear, baby gear, and beauty products. Some of them include:

  • Sperry
  • Rothy’s
  • GH Bass
  • Magnetic Me
  • WonderFold
  • Skiphop
  • Rylee + Cru
  • Alice & Olivia
  • Florence by Mills
  • Bagatelle
  • Freshman
  • UGG
  • New Balance
  • Frye Boots
  • Sam Edelman
  • Nike
  • BP
  • Zella Girl
  • Tucker + Tate
  • FP Movement
  • Nuna
  • Stokke
  • WonderFold
  • Nanit
  • Armani Beauty
  • Augustinus Bader
  • Bobbi Brown
  • Charlotte Tilbury
  • Clé de Peau Beauté
  • La Mer
  • MAC Cosmetics
  • Sisley Paris
  • Westman Atelier
  • YSL Beauty

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In addition to deals and discounts, Nordstrom also offers other promotions for all customers:

  • July 8–11: The first 250 customers to arrive in-store each day will receive a ticket to participate in prize giveaways ranging from a coffee to a $2,000 Nordstrom gift card. Prizes can be claimed from July 12 to August 3.
  • Golden Hanger: Every Saturday, four Golden Hangers will be hidden in each store. If you find one, bring it with you when you pick up your order to claim a prize!
  • Golden Hanger NYC: From July 8 to August 3, four Golden Hangers will be hidden daily in Nordstrom’s NYC flagship store and in the men’s store. Search and win!
  • July 12–August 3: Enjoy special events with iconic beauty brands like Charlotte Tilbury, Augustinus Bader, and more. Expect gifts with purchase, free samples, and exclusive experiences.
  • July 19: Join in for a day full of makeup, music, special promotions, and giveaways.
  • July 26–27: Free leather embossing (1–4 p.m.)
  • July 26–27: Monogram stations (fees apply)
  • July 26–27: Free express hemming
  • July 29: Lipstick & lip gloss charm bar (free with purchase)
  • August 1: Fragrance bottle engraving and painting (available in select stores)

How many Nordstrom stores are there?

Currently, the department store company operates a total of 116 stores in the United States and Canada.

Nordstrom’s History

Founded as a shoe store in 1901 by Swedish immigrant John W. Nordstrom (JWN), who arrived in Seattle with $5 in his pocket, the company went public in 1971 and was officially renamed ‘Nordstrom, Inc.’

In 1973, the first Nordstrom Rack opened in the basement of the Seattle store as a clearance center for merchandise from the full-line store. Today, it is a leading fashion retailer specializing in clothing, footwear, and accessories for men, women, and children.

Additionally, it has over 200 restaurants, including specialty cafés, grills, and Habitant bars, and offers more than 10 brands, all designed by an in-house design team.

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