Amazon Prime Day 2025 is almost over! The most anticipated online sales event of the year has offered consumers millions of deals across more than 35 categories, and now it’s in its final stretch. If you haven’t taken advantage of the discounts yet, you still have a few hours left—we’ll tell you exactly when you need to finish shopping.
When does Amazon Prime Day 2025 end?
This year, Amazon gave its customers four full days of deals, promos, and discounts. The event began on Tuesday, July 8, and will end on Friday, July 11 at 11:59 p.m. PT. So hurry up!
What’s new for Amazon Prime Day 2025?
This year, Amazon introduces a new feature: Big Deals of the Day—daily themed promotions offering some of the event’s most exciting discounts, available exclusively to Prime members.
Every day at midnight, these special deals go live on top brands like Samsung, Kiehl’s, and Levi’s. They are only available for a limited time or while supplies last, so acting quickly is key. Prime members can also check the event page frequently to discover fresh deals, updated at specific intervals throughout the day for maximum savings.
Amazon Prime Day 2025 Deals
During Prime Day, users will find millions of deals across popular categories, including:
- Home improvement items
- Pantry staples
- School supplies
- Toys
- Health and personal care products
- Books
- Summer party snacks
- Pet supplies
One of the biggest highlights will be back-to-school deals, with exclusive savings in categories like tech, fashion, and books for both students and teachers. Additionally, Prime members can already take advantage of early deals on Amazon Essentials and Amazon Basics, including:
- $20 off purchases of $100+ on selected “dorm room setup” items
- Back-to-school styles starting at $10
- Tech products for $15
- Up to 40% off school supplies
How much has been sold during Amazon Prime Day 2025?
On the very first day of Prime Day, July 8, U.S. shoppers spent $7.9 billion. So far, there’s no official total sales figure for the entire event, but it’s expected to surpass 2024’s numbers, when online shoppers spent $14.2 billion.
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The History of Amazon
Amazon’s story dates back to 1994, when it was founded in Seattle, United States, by Jeff Bezos. His vision was bold and clear: to harness the rise of the Internet to radically transform the way people shop.
What began as a modest online bookstore was focused from the start on delivering an excellent customer experience and ensuring fast deliveries. This dedication to efficiency and user satisfaction played a key role in Amazon’s early success and paved the way for its expansion into other product categories.
Over time, Amazon adopted an aggressive diversification strategy, adding a wide variety of products including technology, fashion, home goods, and groceries. This growth enabled the company to attract an increasingly broad customer base and establish itself as the undisputed leader in global e-commerce.
How Much Does a Prime Membership Cost?
Currently, a Prime membership costs $14.99 per month or $139 per year. Discounted memberships are also available, offering the same benefits—including free shipping on over 300 million items, exclusive deals, and special savings—for only 50% of the regular price, for eligible customers.
Young adults between 18 and 24 years old, as well as college students, can try Prime at a discounted rate for six months, then continue at a reduced price of $7.49 per month or $69 per year. Those receiving government assistance can try Prime Access for 30 days and then pay only $6.99 per month.
