What are the most valuable clothing brands in the world? This market sector not only dresses the world, but also conquers it. This is confirmed by the BrandZ Most Valuable Global Brands 2025 report from consulting firm Kantar, which presents the ranking of the most valuable clothing (apparel) brands globally. Although the sector showed moderate growth compared to other categories like retail or technology, it has demonstrated its ability to adapt amid crises, pandemics, new digital platforms, and increasingly demanding consumers.
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👚 What is the total value of the world’s most valuable clothing brands?
The combined total value of the top 10 most valuable clothing brands in the world in 2025 amounts to 180.6 billion dollars, a figure that is practically stable compared to 2024. However, this figure hides very dynamic movements at the top of the ranking, with brands like Zara, Uniqlo, and Adidas showing solid growth, while others like Nike and Lululemon faced slight declines.
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👕 What are the most valuable clothing brands in the Kantar 2025 ranking?
This is the global Top 10 of the apparel sector according to the Kantar BrandZ report:
| Rank | Brand | Brand Value (US$M) | Change vs 2024 |
|---|---|---|---|
| 1 | Nike | $49,444 | −3% |
| 2 | Zara | $37,246 | +37% |
| 3 | Uniqlo | $21,599 | +43% |
| 4 | Adidas | $21,067 | +31% |
| 5 | Lululemon | $18,138 | −12% |
| 6 | Shein | $16,051 | 0% |
| 7 | H&M | $6,110 | +3% |
| 8 | ASICS | $4,017 | N/A |
| 9 | Westside | $3,773 | N/A |
| 10 | ANTA | $3,198 | +11% |
Source: Kantar Ranking 2025
📉 Why did Nike lose value in 2025?
Although Nike remains the most valuable clothing brand in the world, its value fell by 3% compared to the previous year. This adjustment reflects an internal strategic review and the challenging environment for sports brands that rely heavily on notoriety. Despite this, Nike continues to lead due to its sneakerhead culture, alliances with iconic athletes, and strong global presence.
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👗 Which brands grew the most in 2025?
The podium for brand value growth is led by:
- Uniqlo: +43%. Its focus on functional design, minimalism, and digital expansion secures its spot in the Top 3.
- Zara: +37%. The Spanish brand grew thanks to its fast fashion model and strong presence in digital channels, including livestreaming on Douyin (TikTok China).
- Adidas: +31%. Its emotional reconnection with consumers, the relaunch of the Samba, and strong brand campaigns boosted its value.
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🧵 The China factor in clothing brands
China has become a strategic market and battleground for many brands. However, operating there has become more complex due to factors such as economic nationalism, which favors local brands like ANTA (11% growth and entry into the Top 10). Meanwhile, Zara has reduced its physical presence in the country, focusing on larger stores and live streaming.
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📲 What role do TikTok and ecommerce play in brand growth?
The pandemic and the rise of platforms like TikTok redefined the connection between brands and consumers. Shein is the clearest example: its approach based on social scanning, agile production, and viral “haul” strategies has established it as the most influential low-cost brand of the moment. In the West, brands like Lululemon have also bet on lifestyle and wellness content to maintain their relevance.
🏆 Adidas: a long-term successful campaign
With a brand value of $21.067 billion (+31%), Adidas stands out not only for its financial performance but also for its long-term strategy, which has prioritized:
- Emotional connection through athletes
- Consistent branding campaigns
- Revival of iconic products like the Samba
- Strengthening of brand equity in the United States and Europe
This approach has proven key to sustaining its growth, even against rivals like Nike and Puma.
💬 What lessons does Kantar’s clothing ranking leave?
According to the report, these are the keys for apparel brands to continue growing:
1. Perceptions that surpass market share
Brands that build strong bonds with consumers —like Zara, Adidas, or Uniqlo— manage to maintain premium prices and greater loyalty, even with lower market share.
2. Notoriety alone is not enough without meaningful differentiation
Sports brands have historically led, but their dependence on visibility (salience) makes them vulnerable if they don’t cultivate real differentiation. Fast or disruptive fashion (like Shein) can gain ground without that emotional commitment.
The apparel sector continues to reinvent itself, facing technological disruptions, new forms of consumption, and a demanding global consumer. Nike leads, but Zara, Uniqlo, and Adidas are close behind, while brands like Shein show that an agile, social, and direct model can conquer the world.
In such a competitive landscape, only brands that manage to connect, differentiate, and adapt will remain relevant… and valuable.
