In a year where artificial intelligence, cloud computing, and B2B services are redefining the rules of the game, the Kantar BrandZ Most Valuable Global Brands 2025 ranking reveals the 20 most valuable brands in business and enterprise technology and services platforms. This sector has grown by 39% compared to 2024 and now represents a combined value of $3.3 trillion.
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📈 What are the most valuable business tech brands?
For the second consecutive year, Microsoft leads the category with an impressive brand value of $884.816 billion. It is followed by NVIDIA, Amazon Web Services (AWS), and Oracle, consolidating the dominance of brands focused on cloud, artificial intelligence, and semiconductors.
🏆 Top 20 most valuable business tech and platform brands in 2025
| Rank | Brand | Brand Value (US$M) | Change vs 2024 |
|---|---|---|---|
| 1 | Microsoft | $884,816 | +24% |
| 2 | NVIDIA | $509,442 | +152% |
| 3 | Amazon Web Services | $497,691 | +32% |
| 4 | Oracle | $215,354 | +28% |
| 5 | IBM | $125,973 | +28% |
| 6 | Google Cloud | $103,885 | +48% |
| 7 | Accenture | $103,810 | +27% |
| 8 | SAP | $92,347 | +66% |
| 9 | Adobe | $80,759 | −5% |
| 10 | Salesforce | $69,503 | +35% |
| 11 | Cisco | $68,268 | +21% |
| 12 | Snapdragon* | $65,632 | N/A |
| 13 | ServiceNow | $62,481 | +57% |
| 14 | Texas Instruments | $59,863 | +45% |
| 15 | Intuit | $59,009 | +16% |
| 16 | Tata Consultancy Services | $57,333 | +28% |
| 17 | ADP | $56,969 | +15% |
| 18 | AMD | $56,629 | +9% |
| 19 | VMWare | $47,076 | +11% |
| 20 | Intel | $37,390 | −1% |
*Snapdragon is now measured independently, previously considered part of Qualcomm.
💡 Why is Microsoft still number one?
Microsoft leads not only in size, but in strategy. The company has transformed its offering beyond Windows, expanding its ecosystem through:
- Azure (cloud)
- Microsoft 365
- Copilot with generative AI
- Acquisitions such as LinkedIn and GitHub
Its 24% brand value increase is largely due to its agile integration of AI tools into business solutions.
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🤖 NVIDIA: the great driver of change
The semiconductor brand NVIDIA is the Global Top Riser with a 152% growth. Its dominance in AI chips and the rising demand for processing power for large generative models have catapulted its value, positioning it as a key pillar of modern tech infrastructure.
☁️ AWS and Google Cloud: the cloud doesn’t stop
Enterprise cloud continues to grow. AWS (Amazon Web Services) is up 32%, and Google Cloud 48%. Both companies have been pioneers in offering:
- Instant scalability
- Agile solutions
- Partnerships with companies like Netflix, SAP, and tech startups
📊 Oracle and SAP: evolving from the enterprise core
Traditional brands like Oracle and SAP also showed significant growth. Oracle has successfully pivoted to specialized cloud computing for sectors like healthcare and finance, while SAP saw a 66% boost thanks to its integration of data analytics and AI.
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📉 Who declined or stagnated?
Not everything was growth. Adobe dropped 5% due to intense competition in AI-powered creative software, and Intel slightly fell 1%, reflecting global tensions in the chip supply chain.
🔍 Key takeaways from the Kantar 2025 ranking
According to Kantar, there are two main drivers behind success in this sector:
1. Constant disruption
The most valuable brands are those that constantly reinvent themselves, like Microsoft or NVIDIA, adapting their solutions to new demands and technologies.
2. Ongoing connection with multiple audiences
Today’s B2B brands are betting on emotional recognition, narrative consistency, and integrated experiences. Microsoft and SAP, for example, use sports sponsorships to reinforce global visibility.
