Ulta Beauty (NASDAQ: ULTA) announced that it will no longer continue in Target stores, as on August 14, both companies decided to end their partnership, which had been in place since 2021. If you are a fan of the brand, here’s when it will leave the retailer’s locations.
Why will Ulta Beauty no longer be in Target stores?
The companies announced that they mutually agreed not to renew their partnership when the current agreement ends, although they did not specify the reason for this decision. However, they assured that, until then, Ulta Beauty’s experience will continue to be available in Target stores and on Target.com.
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Customers will also be able to access premium beauty products and earn points through Ulta Beauty Rewards accounts linked with Target Circle. Those with active accounts will continue earning rewards on select purchases until the collaboration ends.
Both companies are committed to maintaining a seamless shopping experience and product availability throughout the transition while supporting their teams and partners. At the same time, Ulta Beauty is preparing to launch Ulta Beauty Marketplace, a digital platform that will showcase new brands and connect with a wider online audience.
When will Ulta Beauty leave Target?
The Ulta Beauty and Target partnership will conclude in August 2026.
Will Target stop selling beauty products?
Yes. Once the agreement with Ulta Beauty ends, the retailer will continue offering a variety of beauty products.
History of Ulta Beauty
Ulta Beauty has become the leading beauty destination in the United States, combining cosmetics, fragrances, skincare and haircare products, wellness items, and salon services all in one place. Since opening its first store in 1990, the company has grown to nearly 1,500 locations, redefining the shopping experience with its All Things Beauty. All in One Place concept.
With its Ulta Beauty Rewards program and extensive product assortment, customers enjoy personalized experiences in-store, on Ulta.com, and through the brand’s app. Additionally, Ulta Beauty is expanding internationally, with operations in Mexico, the Middle East, and its luxury retailer Space NK in the United Kingdom and Ireland.
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History of Target
Target’s history dates back to 1902 when George Draper Dayton established a company that would eventually become its predecessor, known as Dayton Dry Goods. Years later, Dayton acquired all of the shares of the investors associated with the business and remained the director until his death in 1938.
The name Dayton Dry Goods quickly became popular across the United States, firmly establishing itself in Minneapolis and using airplanes to distribute products nationwide. Achievements continued to accumulate, and in 1960, Target was launched, marking the transition from family department stores to one of the leading discount store chains.
At that time, stores featured up to 75 sections, offered a streamlined and comfortable shopping process, and provided free parking and good ventilation, giving customers a very pleasant experience in the United States.
In 1967, the company went public, attracting more investment and growth. This increase became evident in 1969 when the first distribution center opened. In 2000, Target became a corporation, and in 2001, it reached its 1,000th store. By 2005, its annual sales surpassed $50 billion.
During the 2010s, the brand expanded into Canada, but later closed its stores in the country, focusing on the U.S. market. Throughout this time, it also introduced more private-label brands and incorporated Disney stores within its locations.
