Toyota’s Daytona 500 campaign, “Part of something greater,” which is based on the theme of inclusivity, welcomes drivers of all backgrounds, ethnicities, and levels of expertise.

Three energizing television advertisements for, “Part of something greater,” campaign created by Saatchi & Saatchi, were broadcast during the NASCAR Daytona 500 Race on Sunday.

To appeal to a broader demographic than exclusively motorsports enthusiasts, both male and female Team Toyota athletes are featured in the work. It also includes the songs “Perks,” “Sisterhood of Speed,” and “Orientation Day.”

Toyota’s Daytona 500 Orientation Day ad

The star of “Orientation Day” just witnessed his first race yesterday. Martin Truex Jr., Isabella Robusto, Ryan Tuerck, and J.R. Todd, four NASCAR winners, decide to take him under their care and provide him with all the equipment and reading material he’ll need while driving.

Viewers witness the adrenaline rush of the race by watching a variety of Toyota’s competitive partner sportsmen. With featured cars and drivers from each series, including NASCAR, NHRA, Formula Drift, and ARCA to mention a few, viewers are given entertaining exposure to the great big world of Toyota Racing and its Gazoo Racing legacy.

Sisterhood of Speed ad

As a first for the automaker, “Sisterhood of speed” focuses solely on female Team Toyota drivers, such as Isabella Robusto, Toni Breidinger, Alexis Dejoria, Melissa Stockwell, and Alise Willoughby, as well as female Olympians.

A team of Team Toyota competitors appears in the “Sisterhood of Speed” commercial waiting to be introduced to a Toyota owner as a unit. Toni Breidinger, a NASCAR ARCA driver, is shown in the opening frame preparing to race on the track in her Menards Camry. Alise Willoughby, an Olympian in BMX, launches her BMX bike into the air as Melissa Stockwell, a paralympic triathlete and military veteran, emerges from the smoke to inspect the burnout smoke. Alexis DeJoria, an NHRA funny car driver, then enters the scene to greet Isabella Robusto, a NASCAR and TRD Development Driver.

A hopeful young racer approaches the group on her tricycle and asks, “Who wants to race?” as the participants move toward one another. and the new Toyota owner declares “I like this crew.”

The advertisement honors each competitor’s role in opening new paths for women in competitive sports and pays tribute to up-and-coming competitors eager to take on new challenges.

Toyota’s Perks ad

In the meantime, Fredric Aasb, a three-time Formula Drift winner, leads another newcomer around the racetrack in “Perks.”

Mid-February saw the launch of the “Be Part of Something Greater” campaign which will run through November 2023. The TV ads debuted on February 19 to coincide with the NASCAR Daytona 500 Event. Kit Lynch Robinson, directed the commercials. Robinson is famous for his work on Limitless, a docuseries hosted by Chris.