The Starbucks “secret menu” is coming to the app! What’s it all about?

You too can create your own drinks for Starbucks' secret menu and win a cash prize! Check out the dynamics!
The Starbucks “secret menu” is coming to the app! What’s it all about?
Photo: Starbucks

The mystery has been revealed! Starbucks’ secret (or not-so-secret) menu is coming to the app, giving customers the chance to try some of the most popular personalized drinks. If you’re curious about what’s on the menu, here are all the details.

What’s on Starbucks’ Secret Menu?

The secret menu features original twists on fan-favorite beverages, along with creative customer-made combinations. For now, four new drink customizations are available:

  • Cookies on Top: Perfect for cookies-and-cream fans—order a Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam, and cookie crumble topping.
  • Dragonfruit Glow-Up: Upgrade the Mango Dragonfruit Lemonade Refresher with peach juice blend, blended, and topped with Vanilla Sweet Cream Cold Foam.
  • Lemon, Tea & Pearls: Black tea and lemonade are a great match—add raspberry-flavored popping pearls for a flavorful boost.
  • Just Add White Mocha: Add a twist to the Brown Sugar Oatmilk Shaken Espresso by mixing in White Chocolate Mocha Sauce and topping it with Vanilla Sweet Cream Cold Foam.

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When Will Starbucks’ Secret Menu Be Available in the App?

Starbucks Rewards members can access the secret menu starting Monday, July 14.

Where Can I Find the Secret Menu in the Starbucks App?

To view the custom drinks, go to the “Offers” tab in the Starbucks app. To order one, just select the drink, and all the customizations will automatically be added to your cart. Keep checking the app regularly—new drinks will be added continuously!

Starbucks Launches Secret Menu Contest

Get creative! You can also design your own custom drink—and win cash while you’re at it. From July 14 to 20 at 11:59 p.m. (Pacific Time), customers and partners can submit their favorite custom beverage recipes through the official Secret Menu contest page.

Four finalists will be chosen from the entries. Then, from August 18 to 20, Starbucks fans can vote for their favorite via the brand’s Instagram page. The four finalist drinks will appear on the secret menu from August 18 to 25, and each creator will win $5,000. But that’s not all—the most voted drink will receive a Grand Prize of $25,000!

How many Starbucks locations are there in the U.S.?

Currently, there are 16,482 Starbucks locations across the United States.

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Current Starbucks menu

The current Starbucks menu includes the following drinks and foods:

  • Hot Coffees
  • Iced Coffees
  • Starbucks Refreshers
  • Frappuccino Blended Beverages
  • Iced Teas and Lemonade
  • Hot Teas
  • Milk
  • Juices
  • Sandwiches
  • Wraps
  • Egg Bites and Pastries
  • Oatmeal and Yogurt
  • Croissants and Danish Pastries
  • Breads and Pastries
  • Muffins, Scones, and Donuts
  • Bagels
  • Cake Pops
  • Cookies and Brownies
  • Pockets
  • Protein Boxes
  • Protein Bars and Snacks
  • Savory Snacks
  • Sweet Snacks
  • Spreads and Dips

Starbucks History

Starbucks began its journey in 1971 at Pike Place Market in Seattle, where it opened its first store with the aim of selling freshly roasted coffee beans, tea, and spices from around the world, allowing customers to enjoy these products at home. The company’s name was inspired by a character in the classic novel Moby Dick, evoking the rich maritime tradition of the early coffee traders.

A decade later, a young New Yorker named Howard Schultz visited Starbucks and fell in love with the coffee from the very first sip. In 1983, during a trip to Milan, he became captivated by the culture of Italian coffee shops, impressed by the warmth and artistry surrounding the experience. Motivated by his discovery, he returned to Seattle with the ambition to transform Starbucks into more than just a coffee bean store. In 1987, the company adopted its iconic green aprons, marking a new chapter in its evolution toward becoming a true coffeehouse.

The company expanded rapidly and dynamically, opening new stores in Chicago and Vancouver before reaching CaliforniaWashington DC, and New York. In 1996, the company took its first international step by opening a store in Japan, followed by its arrival in Europe in 1998 and China in 1999. Over the next two decades, Starbucks grew exponentially, becoming a gathering place for millions of customers every week and becoming an integral part of daily life in communities around the world.

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