Taylor Swift’s engagement to NFL star Travis Kelce has become more than just a personal milestone — it’s a record-breaking moment on social media. Within an hour of posting their joint announcement on Instagram, the pop superstar’s update received over 12.4 million likes, averaging an astonishing 3,450 likes per second.
With this performance, the engagement post has already secured a place among Swift’s most liked Instagram updates ever, competing with her all-time top post — the album cover reveal for The Tortured Poets Department, which boasts more than 15 million likes.
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How fast did Taylor Swift’s engagement post gain likes?
The numbers are staggering. In just 60 minutes, Taylor Swift and Travis Kelce’s announcement reached:
- 12,420,609 likes in total.
- An average of 207,000 likes per minute.
- About 3,450 likes every single second.
This rate of engagement places the post among the fastest-growing in Instagram history for any celebrity. Few posts in the platform’s history have achieved such a velocity of interaction, demonstrating the sheer power of Swift’s global fandom.
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Is this Taylor Swift’s most liked Instagram post?
Not yet — but it’s close. Swift’s current record-holder remains her album cover reveal of The Tortured Poets Department, which has surpassed 15 million likes since its release. That post resonated with fans worldwide, marking the beginning of a new musical era.
The engagement post, however, is already on track to challenge that record. With the momentum it has gained, it could soon rival or surpass her top-performing post, depending on how engagement continues to build over time.
How many Instagram followers does Taylor Swift have?
Taylor Swift currently has over 280 million followers on Instagram, making her one of the most-followed female artists globally. Her posts routinely attract millions of likes, but personal life announcements often outperform career milestones because of the emotional connection her fans feel.
For context:
- The Tortured Poets Department cover reveal → 15M+ likes.
- Engagement announcement with Travis Kelce → 12.4M likes in the first hour (and still growing).
- Eras Tour milestone posts → typically range between 6M and 10M likes.
This comparison underscores how much more impactful Swift’s personal milestones are when compared to her professional updates.
How does this compare with other celebrity Instagram records?
Taylor Swift’s engagement post is impressive even when compared to Instagram’s biggest viral moments:
- Lionel Messi’s World Cup post (2022) → over 74 M likes, currently the most liked sports-related post.
- Cristiano Ronaldo & Lionel Messi Louis Vuitton ad (2022) → around 65M likes combined across both accounts.
- The “egg” photo (2019) → still holds the all-time record with more than 60M likes.
While Swift’s post hasn’t reached those astronomical totals (yet), its likes-per-second rate rivals these record-holders, proving her unmatched ability to generate instant global attention.
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