Taco Bell, the famous Tex-Mex-style fast food chain, continues to revamp its menu and has now launched its new Luxe Value Menu — a selection of dishes at affordable prices. Here’s what it includes and when you can try it.
What is Taco Bell’s Luxe Value Menu like?
This new lineup features five premium items, designed to satisfy all your cravings:
- Mini Taco Salad – A new take on a classic, featuring seasoned beef, Chipotle Sauce, cheddar cheese, lettuce, tomatoes, and refried beans in a crispy, golden tortilla bowl.
- Chipotle Ranch Chicken Stacker – Grilled all-white-meat chicken, double sauces (Avocado Ranch Sauce + creamy Chipotle Sauce), three-cheese blend, lettuce, and tomatoes all folded into Taco Bell’s signature Stacker format.
- Beefy Potato Loaded Griller – A grilled roll-up filled with seasoned beef, crispy potato bites, Nacho Cheese Sauce, Chipotle Sauce, and reduced-fat sour cream.
- Chips & Nacho Supreme Dip – Layers of seasoned beef, beans, Nacho Cheese Sauce, reduced-fat sour cream, pico de gallo, and a three-cheese blend — served with tortilla chips for scoopable satisfaction.
- Salted Caramel Churros – Crispy on the outside, creamy on the inside, churros dusted in salted caramel sugar for a street-food-inspired dessert moment.
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When will Taco Bell’s Luxe Value Menu be available?
The Luxe Value Menu is currently in its testing phase and will be available for a limited time only at select restaurants in the Indianapolis area, starting Thursday, July 17, while supplies last.
How much does Taco Bell’s Luxe Value Menu cost?
Each item on the Luxe Value Menu is priced at $3 or less.
Who owns Taco Bell?
Taco Bell is owned by Yum Brands Inc., a restaurant company that also operates the fast-food chains Pizza Hut and KFC. Headquartered in Louisville, Kentucky, Yum Brands has its origins in PepsiCo, which entered the restaurant industry in 1977 by acquiring Pizza Hut.
What is Taco Bell Rewards?
It’s the company’s loyalty program, where customers can earn 10 points for every $1 spent through the restaurants or the mobile app. These points can later be redeemed for various rewards, such as menu items, including tacos, burritos, and drinks.
Members of the rewards program will also receive special offers, exclusive promotions, and early access to new products. When you sign up, you’ll receive a free item as a welcome gift. To redeem your points, simply log in to your account in the app, go to “My Rewards,” and select the reward you want to redeem. Then, tap “Redeem” to add it to your cart and complete your order.
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The History of Taco Bell
Taco Bell was founded in 1962 in California by Glenn Bell. Its story began in 1946 when he opened Bell’s Drive-In in San Bernardino. Four years later, he added a hamburger stand. In front of this stand, there was a small Mexican food stall that he visited weekly. He observed how there were always long lines of customers enjoying fried tacos.
Glenn became friends with the owner, who taught him how to make tacos. This is how Bell started offering tacos in his business until he decided to embark on an independent venture. In 1952, he partnered with someone to open a taco stand called Taco-Tia, reaching three locations. However, due to his partner’s lack of interest in expanding, he decided to sell his share.
In 1957, he partnered with three people to create El Taco, but he left the project because he preferred to make decisions on his own. Finally, in 1962, with only $4,000, he opened the first Taco Bell, whose menu only had five items: tacos, burritos, beans, tostadas, and chili burger.
Due to the success of his business, Glenn developed a plan to franchise the brand, and a year later, he sold the first franchise in Torrance, California. The business grew so much that by 1967, the chain already had 100 locations. Today, Taco Bell sells over 2 billion tacos annually and has 8,218 locations worldwide.
