Attention, Taco Bell fans! The famous Tex-Mex style fast-food chain announced the launch of a new flavor of its Mountain Dew Baja Blast drink, which will be added permanently to the menu. It’s called Mountain Dew Baja Midnight, a purple-colored beverage that will make you feel like you’re in a tropical climate. Here’s what it’s like and when it will be available for purchase.
What is Taco Bell’s new Mountain Dew Baja Midnight drink like?
This new drink will be available in two versions:
- Mountain Dew Baja Midnight ($2.49 small / $2.79 medium / $2.99 large): Combines passion fruit flavor with the characteristic tropical lime taste of Mountain Dew Baja Blast.
- Mountain Dew Baja Midnight Freeze ($3.79 regular / $3.99 large): A frozen version of Mountain Dew Baja Midnight, available for a limited time only.
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When will Taco Bell’s Mountain Dew Baja Midnight be released?
Mountain Dew Baja Midnight will be available nationwide starting August 14. If you’re a Taco Bell Rewards member, on August 15 you can get this drink in medium size for free when you spend $5 or more through the mobile app.
What is Taco Bell Rewards?
It’s the company’s loyalty program, where customers can earn 10 points for every $1 spent through the restaurants or the mobile app. These points can later be redeemed for various rewards, such as menu items, including tacos, burritos, and drinks.
Members of the rewards program will also receive special offers, exclusive promotions, and early access to new products. When you sign up, you’ll receive a free item as a welcome gift. To redeem your points, simply log in to your account in the app, go to “My Rewards,” and select the reward you want to redeem. Then, tap “Redeem” to add it to your cart and complete your order.
How many Taco Bell restaurants are there in the United States?
Currently, the chain has 8,101 restaurants spread across 51 U.S. states and territories.
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The History of Taco Bell
Taco Bell was founded in 1962 in California by Glenn Bell. Its story began in 1946 when he opened Bell’s Drive-In in San Bernardino. Four years later, he added a hamburger stand. In front of this stand, there was a small Mexican food stall that he visited weekly. He observed how there were always long lines of customers enjoying fried tacos.
Glenn became friends with the owner, who taught him how to make tacos. This is how Bell started offering tacos in his business until he decided to embark on an independent venture. In 1952, he partnered with someone to open a taco stand called Taco-Tia, reaching three locations. However, due to his partner’s lack of interest in expanding, he decided to sell his share.
In 1957, he partnered with three people to create El Taco, but he left the project because he preferred to make decisions on his own. Finally, in 1962, with only $4,000, he opened the first Taco Bell, whose menu only had five items: tacos, burritos, beans, tostadas, and chili burger.
Due to the success of his business, Glenn developed a plan to franchise the brand, and a year later, he sold the first franchise in Torrance, California. The business grew so much that by 1967, the chain already had 100 locations. Today, Taco Bell sells over 2 billion tacos annually and has 8,218 locations worldwide.
