Just last month, Taco Bell announced the launch of its value menu, which includes a selection of dishes at affordable prices. Now, it has added new items that customers can enjoy for just $3: two new grilled steak burritos. Want to try them? Here’s what they’re like and when they’ll be available.
What is Taco Bell’s new value menu like?
The chain’s value menu has added two burritos that are now available at restaurants in the United States, but only for a limited time. They are:
- Chipotle Ranch Grilled Steak Burrito: Marinated grilled steak, shredded lettuce, pico de gallo, cheddar cheese, and crispy Fiesta tortilla strips, topped with Chipotle Ranch sauce and Avocado Ranch, all wrapped in a soft flour tortilla.
- Cheesy Melt Grilled Steak Burrito: Marinated grilled steak, 3-cheese blend, and seasoned rice, topped with Jalapeño Ranch and reduced-fat sour cream, all wrapped in a soft flour tortilla.
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In addition, you can enjoy five premium items launched in July, designed to satisfy all your cravings:
- Mini Taco Salad – A new take on a classic, featuring seasoned beef, Chipotle Sauce, cheddar cheese, lettuce, tomatoes, and refried beans in a crispy, golden tortilla bowl.
- Chipotle Ranch Chicken Stacker – Grilled all-white-meat chicken, double sauces (Avocado Ranch Sauce + creamy Chipotle Sauce), three-cheese blend, lettuce, and tomatoes all folded into Taco Bell’s signature Stacker format.
- Beefy Potato Loaded Griller – A grilled roll-up filled with seasoned beef, crispy potato bites, Nacho Cheese Sauce, Chipotle Sauce, and reduced-fat sour cream.
- Chips & Nacho Supreme Dip – Layers of seasoned beef, beans, Nacho Cheese Sauce, reduced-fat sour cream, pico de gallo, and a three-cheese blend — served with tortilla chips for scoopable satisfaction.
- Salted Caramel Churros – Crispy on the outside, creamy on the inside, churros dusted in salted caramel sugar for a street-food-inspired dessert moment.
How much does Taco Bell’s Luxe Value Menu cost?
Each item on the Luxe Value Menu is priced at $3 or less.
Who owns Taco Bell?
Taco Bell is owned by Yum Brands Inc., a restaurant company that also operates the fast-food chains Pizza Hut and KFC. Headquartered in Louisville, Kentucky, Yum Brands has its origins in PepsiCo, which entered the restaurant industry in 1977 by acquiring Pizza Hut.
What is Taco Bell Rewards?
It’s the company’s loyalty program, where customers can earn 10 points for every $1 spent through the restaurants or the mobile app. These points can later be redeemed for various rewards, such as menu items, including tacos, burritos, and drinks.
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Members of the rewards program will also receive special offers, exclusive promotions, and early access to new products. When you sign up, you’ll receive a free item as a welcome gift. To redeem your points, simply log in to your account in the app, go to “My Rewards,” and select the reward you want to redeem. Then, tap “Redeem” to add it to your cart and complete your order.
The History of Taco Bell
Taco Bell was founded in 1962 in California by Glenn Bell. Its story began in 1946 when he opened Bell’s Drive-In in San Bernardino. Four years later, he added a hamburger stand. In front of this stand, there was a small Mexican food stall that he visited weekly. He observed how there were always long lines of customers enjoying fried tacos.
Glenn became friends with the owner, who taught him how to make tacos. This is how Bell started offering tacos in his business until he decided to embark on an independent venture. In 1952, he partnered with someone to open a taco stand called Taco-Tia, reaching three locations. However, due to his partner’s lack of interest in expanding, he decided to sell his share.
In 1957, he partnered with three people to create El Taco, but he left the project because he preferred to make decisions on his own. Finally, in 1962, with only $4,000, he opened the first Taco Bell, whose menu only had five items: tacos, burritos, beans, tostadas, and chili burger.
Due to the success of his business, Glenn developed a plan to franchise the brand, and a year later, he sold the first franchise in Torrance, California. The business grew so much that by 1967, the chain already had 100 locations. Today, Taco Bell sells over 2 billion tacos annually and has 8,218 locations worldwide.
