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Samsung’s Shocking Move: Leaving Google for Bing? What You Need to Know Now!

Samsung estrategia de marketing Unpacked 2022
Samsung surprises the tech world and its announcement to switch to Bing from Google causes a drop in Alphabet's stocks.
  • Samsung’s potential switch to Bing caused panic among Google executives and employees.

  • Alphabet, the parent company of Google, lost $100 billion in market value on February 8th, after its new chatbot, Bard, shared inaccurate information in a promotional video and a company event failed to impress.

  • Google is reportedly working on new AI-powered features for its search engine to compete with Bing.

According to several news sources, Samsung is considering replacing Google with Bing as the default search engine on its Galaxy devices. This news reportedly caused panic among Google executives and employees, as the company could lose over $3 billion in revenue annually if Samsung makes the switch1. However, it is important to note that nothing has been confirmed yet, and there are no details on how Samsung plans to carry out the change.

Google has dominated the search market for decades with a market share of over 80%. However, Wall Street fears that the company may be falling behind Microsoft in the rapidly advancing AI race. The Alphabet parent company lost $100 billion in market value on February 8th, after its new chatbot, Bard, shared inaccurate information in a promotional video and a company event failed to impress.

In response to Samsung‘s potential threat, Google is reportedly working on new AI-powered features for its search engine to compete with Bing. The company is said to be developing a new search engine entirely powered by AI, called Magi, which would offer new features that could match or surpass those of Bing. Google is also reportedly working on a chatbot that can generate images and help users find songs.

It is worth noting that Samsung’s consideration of Bing as a replacement for Google is not the first time a major smartphone manufacturer has considered such a move. In 2014, Apple replaced Google with its own search engine, Spotlight, as the default search engine on its devices. However, this move did not have a significant impact on Google’s revenue, as the company’s search engine remained the default on most other devices and browsers.

At midday on Monday, Alphabet’s stock was trading down 2.6% at $106.02, while Microsoft’s stock was up 0.7% at $288.16.

While Samsung‘s potential switch to Bing as the default search engine on its Galaxy devices could have significant financial implications for Google. As the race for AI heats up, the future of the search engine market may hold some surprises for both Google and its competitors.

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