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Pringles and Crocs Combine Fashion and Flavor With a One-Of-A-Kind Crush Boot

PRINGLES AND CROCS
The Pringles x Crocs collection features three shoe styles for fans of these brands: boots, clogs and flip-flops

For the first time ever, the flavor innovators at Pringles and the trendsetters at Crocs have teamed up to deliver a uniquely tasty twist to fashion with the Pringles x Crocs Collection.

This global collaboration is bursting with style and flavor, featuring three limited-edition Pringles-inspired designs in fan-favorite Crocs styles, complete with Pringles-themed Jibbitz charms and even a new Pringles flavor inspired by the partnership, Croc-Tail Party.

A Taste of Innovation in Footwear

The highlight of the collection, the Pringles x Crocs Classic Crush Boot, showcases a playful pop of classic Pringles-red and features a stacked crisp heel. This boot is designed with a first-of-its-kind custom holster to store a grab-and-go Pringles can, blending fashion with functionality for both fashionistas and snack lovers. Early purchasers in the U.S. will enjoy a flavorful surprise — a can of the first-ever Crocs-inspired Pringles flavor, Pringles Croc-Tail Party, while supplies last.

The watermelon chili lime flavor of the Pringles Croc-Tail Party offers a fusion of sweet, spicy, and tangy, capturing the vibrant essence of the Pringles x Crocs partnership. This limited-edition flavor aims to provide a zesty and juicy tasting experience that perfectly complements the spirited design of the footwear.

More Than Just Boots

In addition to the Crush Boot, the collection features Pringles x Crocs Classic Clogs and Classic Slides. The clogs come with a mustache strap in four mix-and-match colors that symbolize popular Pringles flavors like Original, Cheddar Cheese, Sour Cream & Onion, and Salt & Vinegar. This allows fans to match their style with their snack preference. The slides feature a retro black-and-white Mr. P design, adding a touch of old-school cool to the lineup.

Fashion, Flavor, and Fun

The partnership reflects the core strengths of both brands — Pringles’ mastery in flavor and Crocs’ innovation in casual footwear. Mauricio Jenkins, U.S. marketing lead for Pringles, emphasized that the collaboration brings fashion and flavor to life, literally with the new Pringles flavor and figuratively with a collection that lets fans express their taste in both snacks and fashion.

Matias Infante, Vice President of Global Brand Partnerships & Energy for Crocs, highlighted the seamless combination of Pringles’ flavor-packed world with Crocs’ iconic comfort DNA, igniting the community and exciting fans globally.

David Lee, Global Senior Director of Licensing & Culture for Kellanova, expressed excitement about how Crocs and Pringles creatively personified in fashion and flavor, making this whimsical collaboration a global phenomenon.

Global Availability

The Pringles x Crocs collection will be available for purchase starting Tuesday, April 16, on Crocs.shoes, with prices starting at $20.00+. The exclusive collaboration, including the Pringles Croc-Tail Party flavor, will be available globally, with the flavor being exclusive to the U.S., all while supplies last.

Kellanova is a global leader in international snacks, cereals and noodles, and frozen foods in North America. This brand has a history of 100 years. The conglomerate’s brands include Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K, Coco Pops and more. In 2023 it added net sales of 13 billion dollars.

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a global leader in casual footwear. The company’s brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries.

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