Suscríbete a Merca2.0 y accede a más 3,500 artículos exclusivos a suscriptores. Haz clic aquí

Suscríbete a Merca2.0. Haz clic aquí

Online dating worldwide

More and more people are looking for (and finding) a partner with the help of dating apps and platforms.

According to Statista’s Digital Market Insights, online dating providers are expected to have reached 441 million active users worldwide by the end of 2023. The segment is expected to generate approximately $8.7 billion in revenue globally through online dating, casual dating and matchmaking services.

The United States is the country with the highest percentage of its population using online dating services at 21.9 percent. It is also the country in which the segment generates the most revenue, with an expected market size of $2.5 billion in 2023.

The United States is the clear market leader, but online dating is also quite popular in European countries such as the UK (19.1 percent penetration rate) or France (12.7 percent). Despite usage relative to population being lower in India and China (at 9.1 percent and 5.8 percent, respectively), the sheer size of the countries’ populations translates into revenues that by far surpass those generated in European countries. The countries have big online matchmaking markets generating around three quarters of these online dating service revenues.

Online dating in the United States

Whether it is used as a tool for finding a soulmate or as a gateway to casual hookups, online dating has become one of the most popular avenues for singles in the United States. During the past decade, consumer demand for internet dating services has increased significantly due to busy work schedules and the proliferation of broadband internet connections. What was considered a last attempt for the desperate and lonely not too long ago is now becoming socially acceptable, and as the stigma is beginning to dissipate, a vast plethora of matchmaking platforms are making internet dating in the United States a multi-million-dollar industry.

Online dating services

The digital era which modern society lives in has resulted in many activities partly or even completely changing. Looking for love is no exception. Online dating has become increasingly popular in recent years and the trend is expected to continue. Nearly 280 million online users of dating services were forecast for 2024, with 113 million users of matchmaking services and 70 million casual daters. The global revenue of matchmaking dating services is estimated at nearly 655 million U.S. dollars in 2020 and will hit over 2.5 billion U.S. dollars by 2024.

Read More:

ChatGPT Professional: The launch of a premium version of OpenAI’s chatbot 

Strategic partnership: Magnite and Brightcove announce their collaboration in a strategic partnership

Loooptopia: H&M launches a Roblox sustainability-focused immersive experience

 

Suscríbete al contenido premium de Merca2.0

De Madrid a la Ciudad de México, la fuente más confiable de estrategias de mercadotecnia a nivel global. Una mirada a las estrategias de las grandes marcas y las tendencias del consumidor.

Over 150,000 marketers signed up for our daily newsletters.

Premium

Populares

Over 150,000 marketers

Sign up for our newsletter and receive the most important marketing, advertising and media news in your email first thing in the morning.

Más de Merca2.0

Artículos relacionados