The second award ceremony of the Cannes Lions International Festival 2023 revealed the winners of several notable categories, including Digital Craft Lions, Design, Film Crafts, Entertainment Lions, Entertainment Lions for Sport, Entertainment Lions for Music, Entertainment Lions for Gaming, and Craft Lions. It is worth highlighting that several Mexican agencies have been recognized for their outstanding work in these categories.
Leading the pack in terms of the number of Lions obtained is VMLY&R Mexico, who secured 2 golds, 3 silvers, and 2 bronzes across different categories. Following closely behind are VECTORB McCann, Dentsu Creative Mexico, Media Monks, GUT México and MullenLowe, all of whom have showcased their talent and creativity, earning recognition at this prestigious festival.
These accolades demonstrate the quality and creative prowess of Mexican agencies, who have succeeded in making a mark internationally in the fields of advertising and design. It is a true source of pride for the country to witness how its talent is acknowledged and awarded at one of the industry’s premier events.
Here are some of the notable wins by Mexican agencies in different categories:
FILM CRAFT CATEGORY
Campaign: SHOUT Agency: VMLY&R Mexico Brand: Movistar Award: Gold
Campaign: SHOUT Agency: VMLY&R Mexico Brand: Movistar Award: Silver
Campaign: IAM A CRIMINAL Agency: Media Monks Brand: Girls Not Brides Award: Silver
Campaign: SHOUT Agency: VMLY&R Mexico Brand: Movistar Award: Bronze
Campaign: SHOUT Agency: VMLY&R Mexico Brand: Movistar Award: Bronze
ENTERTAINMENT LIONS FOR SPORT CATEGORY
Campaign: SHOUT Agency: VMLY&R Mexico Brand: Movistar Award: Gold
Campaign: SHOUT Agency: VMLY&R Mexico Brand: Movistar Award: Bronze
DESIGN CATEGORY
Campaign: The Greatest Guide to Jochos & Burgers Agency: VECTORB McCann Brand: Bimbo Award: Silver
DIGITAL CRAFT DESIGN CATEGORY
Campaign: V-LAND Agency: Dentsu Creative Mexico Brand: SABA Award: Bronze
ENTERTAINMENT LIONS CATEGORY
Campaign: BLIND SEATS Agency: Mullen Lowe Brand: Music Vibe Award: Silver
PR LIONS CATEGORY
Campaign: 50+ Agency: GUT México. Brand: Popeyes. Awards: Two Bronzes.
PR LIONS CATEGORY
Campaign: 50+ Agency: GUT México. Brand: Popeyes. Awards: Two Bronzes.
MEDIA LIONS CATEGORY
Campaign: Donate Siren Agency: VMLY&R. Brand: Red Cross.
These remarkable wins highlight the exceptional creativity and talent of Mexican agencies, cementing their position as international leaders in the advertising and design industry. It is a testament to their dedication and innovative approach in creating impactful campaigns that resonate with audiences worldwide.
The Cannes Lions International Festival serves as a platform to celebrate and recognize outstanding creativity, and the success of Mexican agencies in this esteemed event further reinforces the country’s vibrant and thriving advertising industry. Congratulations to all the winners for their remarkable achievements, inspiring the industry with their groundbreaking work.
