McDonald’s, the iconic fast-food chain with more than 43,000 locations worldwide, has just made an important announcement about its menu. The news has stirred massive attention on social media and across digital platforms: two new items are coming, and one of them marks the long-awaited return of a fan favorite that hasn’t been seen in years. The company will launch the brand-new Spicy McMuffin, a fiery twist on McDonald’s classic breakfast item.
But that’s not all: on Thursday, July 10, 2025, the long-missed Snack Wrap will make its official comeback — a return that fans of the McDonald’s menu have been hoping for since 2016.
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What is the new Spicy McMuffin from McDonald’s?
The Spicy McMuffin is McDonald’s latest offering to add heat to its morning lineup. The product maintains the core ingredients of the Egg McMuffin — an English muffin, egg, and cheese — but elevates the experience with a peppery hot sauce, perfect for those who like to kick off the day with bold flavor. It will also be available as a Spicy Sausage McMuffin and a Spicy Sausage McMuffin with Egg.
This isn’t McDonald’s first time flirting with heat. The brand previously won praise for its Spicy Chicken McNuggets, a limited-time item that became an instant hit. Now, McDonald’s continues its tradition of bold innovation, embracing spicy options that satisfy adventurous palates.
Snack Wrap: The Comeback Fans Never Gave Up On
The return of the Snack Wrap has generated genuine excitement among American customers. It’s a product that disappeared from the national menu in 2016 but never left the hearts of fans. Over the years, social media was flooded with nostalgic posts, memes, and even formal petitions begging McDonald’s to bring it back.
Now, finally, the Snack Wrap is back — and this time, it’s a permanent menu item. It features one of the brand-new McCrispy Strips, juicy all-white meat chicken, combined with shredded lettuce, cheese, and sauce, all wrapped in a soft flour tortilla.
Consumers can choose between two flavors:
- Spicy Snack Wrap – with a habanero-inspired kick straight from the popular Spicy McCrispy sandwich.
- Ranch Snack Wrap – with creamy garlic and onion notes that bring out that classic ranch flavor.
To make things even better, the Snack Wrap will be available à la carte or as part of a combo meal, including two Snack Wraps, medium fries, and a drink — all starting at just $2.99 USD.
McDonald’s openly acknowledged that consumer demand made the difference. In the company’s words: “They’re the ones who inspired us to make its return to the menu happen.” This initiative is part of McDonald’s broader effort to strengthen emotional connections with customers and respond more directly to their preferences.
McDonald’s by the Numbers: A Global Powerhouse
According to data from Statista, McDonald’s generated $25.92 billion USD in global revenue in 2024, with franchise restaurant sales reaching $120.93 billion. In its largest market, the United States, the company surpassed $10.4 billion in revenue that same year.
The company also continues to invest in its brand. In 2024, McDonald’s allocated $445 million USD to global advertising, and reported over 175 million active users in its loyalty program. This highlights a marketing strategy built on personalized experiences and deep emotional engagement with its global audience.
McDonald’s is also recognized as the most valuable restaurant brand in the world as of 2025, with an estimated brand value of $40.5 billion USD, surpassing Starbucks and KFC.
Why is this McDonald’s big announcement menu so important?
This important announcement is more than a publicity stunt — it marks a major milestone in how McDonald’s listens to and engages with its customers. By introducing the Spicy McMuffin and bringing back the beloved Snack Wrap, McDonald’s is showing that it’s in tune with modern tastes and nostalgia alike.
As consumer demand shapes menus more than ever, McDonald’s proves it’s ready to evolve without losing sight of its roots. This big announcement about the menu not only refreshes product offerings — it reinforces McDonald’s position as an industry leader that delivers what fans truly want.
