• According to LAC, in 2022, Arcos Dorados operated a total of 254 McCafé establishments in South American countries as well as in the Caribbean islands of Trinidad and Tobago, Aruba, and Curaçao. Brazil alone accounted for more than one third of them.

•  The market size of the quick service restaurant (QSR) industry in the United States was 322.05 billion U.S. dollars in 2021, up from the previous year’s total of 301.49 billion U.S. dollars. In 2022, the market size was forecast to reach 331.41 billion.

• In 2018, McDonald’s had 840 McCafé branches in Germany, whereas Starbucks had 157 coffee shops.

By installing a spectacular giant coffee cup at the Buenos Aires, Argentina’s Obelisco, McCafé brought its concept of ‘Directo Al Grano’ (Straight to the Point) to life, creating creative strategies to achieve brand experiences. They presented their version of the giant cup in the heart of the city, turning it into an immense ball pit and engaging the public in games to win coffee cups in different variations.

“With this action, we not only delight our consumers but also celebrate that McCafé has a coffee certified by Rainforest Alliance, which means that the product is made using methods that support the three pillars of sustainability: social, economic, and environmental,” commented Magalí Lucero, Marketing Analyst at McDonald’s.

“And when you have something special that no one else has, it deserves to be celebrated in a big way. As big as the McCafé cup we shared yesterday at the Obelisco, which served the purpose of bringing people a moment of relaxation and playfulness in the midst of a workday,” she added.

Mariano Ruiz Chirino, General Director of CAS, emphasized, “It was a great party in the heart of the Obelisco. A moment of play and fun with McCafé and the challenge of creating this giant cup that surprised and entertained people. We are also delighted to generate brand experiences alongside our client, leveraging our expertise in events and installations with meticulous production.”

The impressive display of the giant coffee cup at the Obelisco not only delighted passersby but also showcased McCafé’s commitment to creativity and brand engagement. By combining interactive elements, such as games and prizes, with the promotion of their Rainforest Alliance-certified coffee, McCafé successfully created a memorable experience for consumers, fostering a deeper connection with the brand.

The collaboration between McCafé and CAS demonstrated the power of experiential marketing in capturing attention, sparking excitement, and generating positive brand associations. This initiative serves as a testament to McCafé’s dedication to providing unique and engaging experiences for its customers, solidifying its position as a leader in the coffee industry.

As the coffee market continues to evolve and competition grows, creating memorable brand experiences becomes crucial for brands like McCafé to stand out and build strong customer loyalty. By thinking outside the box and implementing innovative strategies, companies can captivate audiences, drive brand awareness, and ultimately drive business growth.

With the success of their Obelisco campaign, McCafé has showcased their ability to surprise and delight consumers, leaving a lasting impression and reinforcing their position as a top choice for coffee lovers. The collaboration with CAS exemplifies the potential of partnerships in delivering impactful and memorable brand experiences, setting a new standard in the marketing landscape.

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