Artificial Intelligence has arrived in the world of toys! Mattel and OpenAI have announced a collaboration to create the brand’s first AI-powered toy, which will revolutionize the way children play. Here’s what it’s all about and everything we know so far.
What will Mattel’s AI toy be like?
According to a statement from Mattel, OpenAI’s technology will bring the magic of Artificial Intelligence to play experiences tailored to different age groups, with a strong focus on innovation, privacy, and safety.
So far, the company has not revealed which toy it will be. However, it emphasized that advanced AI tools like ChatGPT Enterprise will be incorporated into its iconic brands.
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Josh Silverman, Chief Franchise Officer at Mattel, said: “Each of our products and experiences is designed to inspire fans, entertain audiences, and enrich lives through play. AI has the power to expand on that mission and broaden the reach of our brands in new and exciting ways. Our work with OpenAI will enable us to leverage new technologies to solidify our leadership in innovation and reimagine new forms of play.”
When will Mattel’s first AI toy be released?
At the moment, there is no official release date. The company stated that its first product will be announced later this year and that it will continue working with OpenAI to simultaneously develop a range of products and experiences.
Mattel’s History
In 1945, Elliot and Ruth Handler started their journey in the furniture sales and manufacturing business. After the success of their company, Elliot partnered with Harold Matson to found a frame manufacturing company, which they named Mattel Creations.
Thanks to their experience in furniture, they began producing furniture for dollhouses. Upon realizing that this product line was much more profitable, they decided to redirect their focus to toy creation, which led to the birth of one of the world’s largest toy companies.
What does Mattel mean?
After their partnership, Harold Matson and Elliot Handler decided to combine their names for the company, creating the name “Mattel” (‘Matt’ and ‘El’).
What was Mattel’s first toy?
In 1947, the company launched its first big success: the Uke-A-Doodle, a children’s musical instrument designed to make music more fun and interactive.
By 1950, their second big success arrived: the Magic 8 Ball, a ball reminiscent of the eight-ball in pool, inspired by Elliot’s mother, who was a psychic.
What brands belong to Mattel?
With 80 years of history as a global leader in toys and family entertainment, the company owns one of the most iconic brand portfolios in the world. Among the most popular brands of the franchise are:
- Barbie
- Hot Wheels
- Fisher-Price
- American Girl
- Thomas & Friends
- UNO
- Masters of the Universe
- Matchbox
- Monster High
- MEGA
- Polly Pocket
In how many countries is Mattel present?
Currently, the company operates in 35 territories and its products are sold in over 150 countries.
Which toy generates the most revenue for Mattel?
The doll line (specifically Barbie and American Girl) has been the most profitable worldwide, with $1,537.8 million in revenue last year. Hot Wheels followed closely behind, generating $1,432.4 million.
What is the most expensive toy in the world?
The most expensive toy ever sold is a dollhouse: The Astolat Dollhouse Castle, valued at 8.5 million euros.
