Mattel announced the launch of a new doll aimed at reinforcing the inclusion and empathy that define the brand. This is the Barbie with type 1 diabetes, which will allow more girls to see themselves reflected in the stories they imagine with this iconic doll. Here’s what it’s like and when you’ll be able to buy it.
What does the new Barbie with diabetes include?
The new Barbie doll has been designed with features that reflect the importance of managing type 1 diabetes. Among its accessories are:
- Continuous Glucose Monitor: Barbie wears a CGM on her arm to continuously measure her blood sugar levels. To keep it in place, she uses a heart-shaped medical tape in pink and a phone with the corresponding app.
- Insulin Pump: A portable device attached to her waist that allows for the automatic dosing of insulin.
- Blue Polka Dot Set: A top and matching skirt, with the color and pattern representing awareness of diabetes.
- Purse: A pastel blue purse to carry her medical supplies and snacks when she’s on the go.
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When will the new Barbie with diabetes be available for sale?
It’s already available! You can purchase this doll at Mattel Shop and retail stores across the country.
What is type 1 diabetes?
According to Mayo Clinic, type 1 diabetes is a chronic condition in which the pancreas produces little or no insulin. The disease, also known as juvenile diabetes or insulin-dependent diabetes, typically appears during childhood or adolescence, although it can also manifest in adulthood. It has no cure, so treatment focuses on managing blood sugar levels through insulin supply and maintaining a healthy diet and lifestyle.
Mattel’s History
In 1945, Elliot and Ruth Handler started their journey in the furniture sales and manufacturing business. After the success of their company, Elliot partnered with Harold Matson to found a frame manufacturing company, which they named Mattel Creations.
Thanks to their experience in furniture, they began producing furniture for dollhouses. Upon realizing that this product line was much more profitable, they decided to redirect their focus to toy creation, which led to the birth of one of the world’s largest toy companies.
What does Mattel mean?
After their partnership, Harold Matson and Elliot Handler decided to combine their names for the company, creating the name “Mattel” (‘Matt’ and ‘El’).
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What was Mattel’s first toy?
In 1947, the company launched its first big success: the Uke-A-Doodle, a children’s musical instrument designed to make music more fun and interactive.
By 1950, their second big success arrived: the Magic 8 Ball, a ball reminiscent of the eight-ball in pool, inspired by Elliot’s mother, who was a psychic.
What brands belong to Mattel?
With 80 years of history as a global leader in toys and family entertainment, the company owns one of the most iconic brand portfolios in the world. Among the most popular brands of the franchise are:
- Barbie
- Hot Wheels
- Fisher-Price
- American Girl
- Thomas & Friends
- UNO
- Masters of the Universe
- Matchbox
- Monster High
- MEGA
- Polly Pocket
Which toy generates the most revenue for Mattel?
The doll line (specifically Barbie and American Girl) has been the most profitable worldwide, with $1,537.8 million in revenue last year. Hot Wheels followed closely behind, generating $1,432.4 million.
