Once again, Mattel pays tribute to one of the most iconic celebrations of Mexican culture: Día de los Muertos. The toy company has launched its special editions of the 2025 Day of Dead Barbie, her inseparable Ken, and the long-awaited Skelita Calaveras from Monster High—highly anticipated by collectors.

ALSO READ. What day do pets descend from the sky on Día de Muertos?

What is the new 2025 Día de los Muertos Barbie from Mattel like?

The 2025 edition of the Día de Muertos Barbie was designed by Ari Sarinana and packaged by Charis Ceniseroz. The doll is intended as a visual tribute to the iconic elements of Día de Muertos, such as marigold flowers and sugar skulls, with a costume inspired by the traditional “Catrinas.”

Barbie wears a multi-layered dress with floral motifs—especially marigolds—along with a matching headpiece, striking jewelry, and meticulously detailed calavera-style makeup. Her face uses the “Lina” sculpt and her body is the “Gigi” type, both elements highly valued by Barbie Signature collectors.

This piece is priced at 1,800 Mexican pesos and includes a certificate of authenticity and a display stand. Although the doll cannot stand on its own, its packaging and detailed finishes make it a highly coveted collector’s item. It will be available exclusively from September 2 to September 3, 2025 for Fang Club or Barbie Club 59 members via MattelCreations.com, and later in select retailers.

Ken Día de Muertos 2025

Ken also joins the celebration with a special edition worthy of an altar. Dressed in a shirt embroidered with marigold flowers, a vest, and pants with golden accents, this doll features a traditional Mexican hat and skull-inspired makeup that reinforces the symbolism of Día de Muertos.

This version of Ken joins Mattel’s commemorative line for the second year in a row, reflecting the growing interest in seeing male representations that also respectfully celebrate Mexican traditions.

Monster High Skelita Calaveras Día de Muertos 2025

The long-awaited Skelita Calaveras Día de Muertos 2025 is undoubtedly one of the most important releases for Monster High fans. This special edition of the skeletal student features a black satin dress adorned with bursts of color representing her Aztec heritage. Her headdress—a central piece of the design—depicts Quetzalcóatl, the feathered serpent from Mesoamerican mythology.

Skelita will also be available in limited quantities on MattelCreations.com exclusively from September 2 to 3, 2025, and only for Fang Club or Barbie Club 59 members, with limited distribution at selected retailers.

Mattel Día de Muertos: highly valued dolls among collectors

Since its debut in 2019, the Barbie Día de Muertos collection has become a cultural and market phenomenon. The combination of traditional elements and high-end design has captivated fans from around the world, not just in Mexico. Each year, these editions sell out within hours, increasing their value on resale platforms.

Monster High is no exception. With Skelita Calaveras and an active fan community that values inclusion and diversity, this doll stands out as one of the most sought-after products of the year. On sites like eBay or Mercado Libre, past editions of these dolls fetch prices that double or even triple their original cost.

Moreover, the certificate of authenticity included with each doll secures its value for professional collectors. Packaging design also plays a key role—not only protecting the item, but also enhancing and complementing each character’s story, making them worthy of permanent display.

Where can you buy the 2025 Día de Muertos Barbie and Monster High dolls?

During the exclusive period from September 2 at 9:00 am PT to September 3 at 8:59 am PT, 2025, members of the Fang Club and Barbie Club 59 will have priority access to purchase these dolls on Mattel’s official website. Later, they may be found at selected authorized retailers, although availability will be limited and subject to change.

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