Are you someone who loves to explore new flavors and culinary experiences? Then this is for you! The popular potato chip brand Lay’s has launched a new flavor inspired by a famous dish from Thai cuisine. Introducing the Thai-Style Red Curry Lay’s, released as part of a contest where fans could create their own potato chip flavors.
The “Do Us A Flavor” contest was held this year and received over 700,000 new flavor submissions. The Thai-Style Red Curry Lay’s was one of the winning entries. Want to try them? Here’s when they’ll be available and where you can find them. Take note!
What are Thai-Style Red Curry Lay’s like?
The Thai-Style Red Curry chips are seasoned with a blend of aromatic spices and a subtle touch of heat, delivering a delicious snacking experience inspired by the vibrant flavors of Thailand.
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When will Thai-Style Red Curry chips be available?
The new chips will be available in stores starting June 1, 2025.
Where can I buy Thai-Style Red Curry chips?
According to the company, the new chips will be available at all Kroger stores, except Ruler and Harris Teeter.
New Potato Chip Flavors
In addition to the Thai-Style Red Curry, the company announced that three other winning flavors from the “Do Us A Flavor” contest have also been released. These products are now available nationwide:
- Valentina & Lime
- Bacon Grilled Cheese
- Wavy Korean-Style Fried Chicken
What are Lay’s chips?
Is a brand of potato chips, named after the company that founded it.
What brands does Frito-Lay own?
Frito-Lay, headquartered in Plano, Texas, is a subsidiary of PepsiCo Americas Foods and is one of the leading snack producers and distributors in the United States.
Its portfolio includes the following brands:
- Lay’s
- Ruffles
- Doritos
- Tostitos
- Fritos
- Cheetos
- Sunchips
How many types of Lay’s are there?
Some of the main products include:
- Lay’s Core
- Lay’s Gourmet
- Lay’s Baked
- Lay’s Mediterranean
- Lay’s Snacks
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History of Lay’s
In 1853, a curious culinary accident marked the birth of one of the world’s most popular snacks: potato chips. George Crum, an American chef, unexpectedly created this new treat when a customer at his restaurant complained that the potatoes he had ordered were sliced too thick. In response, Crum decided to cut the potatoes extremely thin and fry them until they were crispy—so much so that they couldn’t be eaten with a fork. To his surprise, the customer was delighted, and that improvised experiment became an instant success, earning a permanent spot on the menu.
Decades later, in 1932, Herman Lay recognized the potential of the growing snack market and founded HW Lay & Company in Nashville, Tennessee. Within just five years, his company had 25 employees, marking the beginning of unstoppable growth. Lay began producing and distributing potato chips on a large scale, establishing his brand throughout the southern United States.
In 1942, HW Lay & Company began the continuous manufacturing of Lay’s potato chips, allowing the product to reach a wider audience. Its success was so significant that in 1961, the company merged with The Frito Company, creating Frito-Lay, Inc., which would become the largest snack company in the world. Just four years later, in 1965, Frito-Lay merged with Pepsi-Cola, forming a global food and beverage powerhouse.
From a simple kitchen mistake to a global empire, the story of potato chips is a clear example of how innovation, business vision, and a bit of luck can transform the food industry.
What is Frito-Lay’s competition?
The main competitor of fritolay.com is wisesnacks.com. The second is barrelofunsnacks.com, and the third is fritolayemployment.com.
