Since entering the market, Labubu figures have captured the hearts of collectors and are now among the most profitable collectibles—surpassing even the iconic Birkin bag! Manufactured by Pop Mart, these toys have become so popular that their value has skyrocketed. Curious about how much they go for today? We’ve got the details.
How much does an original Labubu cost?
Labubu prices vary depending on the model. At Pop Mart, standard figures range from $15 to $25 USD. However, limited-edition versions—highly sought after by collectors—can fetch over $380 USD on the resale market… that’s up to 25 times their original price! (Yes, there are buyers willing to pay that much.)
ALSO READ Huey Magoo’s will give away free chicken! How and when?
What’s the most expensive Labubu in the world?
The most expensive Labubu figure to date is a life-size mint green version, which sold for over $170,000 USD at a Yongle International Auction in Beijing. Standing 131 cm tall, this piece exceeded collectors’ expectations and became the highest-priced item of the entire auction.
What are the most profitable collectibles today?
Fashion brand Kaiia conducted a study analyzing the most profitable fashion-related collectibles of 2025. The report reviewed items across categories including toys, sneakers, handbags, and luxury watches to determine which offered the highest return on investment.
According to Kaiia, here are the most profitable fashion collectibles right now:
- Labubu: from $20 to $380
- Sonny Angel (Limited Edition): from $10 to $2,599
- Nike SB Dunk Low (2005): from $65 to $13,000
- Rolex (ref. 6239, late 1960s): from $200 to $225,000
- Nike SB Dunk Low (2002): from $60 to $7,000
- Off-White x Air Jordan 1 (2017): from $190 to $6,000
- Air Jordan 1 (OG 1985): from $65 to $2,500
- Supreme x Louis Vuitton Box-Logo Hoodie (2017): from $860 to $25,000
- KAWS 4-ft Companion (2011): from $5,000 to $130,000
- Nike Air Yeezy 2 (2014): from $245 to $5,000
- Hermès Kelly Bag (2000): from $2,500 to $50,000
- Patek Philippe Nautilus 5711 (2021): from $52,000 to $105,000
- Hermès Birkin 25 (Croc.): from $100,000 to $200,000
What are Labubu figures?
Labubu are collectible art toys designed by Hong Kong artist Kasing Lung, in collaboration with the iconic brand Pop Mart. These charmingly mischievous characters have become sought-after items in the pop art and designer toy world.
As part of The Monsters series, Labubu figures come from a fantasy world filled with uniquely styled creatures, inspired by legends, fairy tales, and Norse mythology. Their distinctive look—featuring long ears, tiny fangs, and expressive faces—sets them apart in the world of designer toys.
Beyond their visual appeal, each figure carries a narrative backstory, adding emotional and artistic value. This blend of creative design and rich storytelling has helped make Labubu a phenomenon among collectors worldwide.
ALSO READ National Drive-Thru Day 2025: Where will the food deals be?
Why are Labubu figures so popular?
Labubu are trendy due to their unique design that combines cuteness and mischief. Their popularity also stems from limited-edition releases and the mystery of blind box formats, which create a sense of exclusivity. Social media has helped build a strong global fan community. The fantasy world behind the characters adds further appeal, making them beloved by both collectors and design lovers.
Origin of the Labubu characters
Kasing Lung introduced Labubu in 2015 as part of The Monsters series, which draws heavily on Norse folklore and magical beings like elves. Though born in Hong Kong, Lung grew up in the Netherlands, surrounded by European fairy tales and legends that deeply influenced his art.
This cultural fusion led to the creation of characters like Labubu, with their enchanting and mysterious aesthetic. Since their debut, Labubu have evolved across various editions with changing colors, costumes, and themes—making them even more appealing to collectors.
How many types of Labubu are there?
There are currently over 300 Labubu models.
